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Advanced SEO For Ecommerce: Maximizing Keyword Spread

If you’re not yet ready to move on to advanced SEO for Ecommerce, I’ve written an introductory post about how to get started with the seo basics.

Maximizing the search engine visibility of your eCommerce website, for qualified queries, is perhaps the most important role SEO has to play in selling products online.

The idea of keyword spread is similar to an approach taken by stock options traders … Keep Reading »

Talking SEO with Industry Experts Interview with Todd Malicoat

Welcome to the long overdue second segment of my podcast series Talking with Industry Experts.

In this podcast I speak with Captain Todd Malicoat, Author of the Stuntdubl SEO Blog, Faculty SEO Chair at MarketMotive, and Fishing Charter Captain at Miami Fishing Charters.

Listen to Todd and I discuss his thoughts on Panda’s integration into Google’s normal algorithm, negative SEO, link building, and find out … Keep Reading »

Evergreen Content Resources To Increase Your Website Traffic

Curating links for my weekly newsletter has built up a rather large collection of useful content.

Reading back over some of the posts that have been shared, I realized many of the links are not as main stream as I believe they should be. So I poured through what has become a library of links and selected the most useful, evergreen pieces.

I sincerely recommend reading everything on this listKeep Reading »

SEO Giveaway: Win A FREE Keyword Strategy

I really enjoy doing keyword research for SEO.

It is the one search-related process that I bring up in conversation with almost every website owner I meet, and I’m constantly impressed with the different tactics and techniques that business owners are using to expand their online visibility.

I like keyword-level strategy so much that I am going to offer you my very own personalized keyword research services.

!Keep Reading »

The Business of SEO

When it comes to business – SEO is a unique monster, because unlike most vertical markets, you don’t need products, vendor relationships, distribution channels, or even start up capital.

SEO without business strategy is like catching lightning in a bottle

But without the right strategy, leveraging search for business can feel a lot like trying to capture lightning in a bottle.

In this post I am going to step through creating a keyword opportunity model to … Keep Reading »

Interview with The Link Building Book Author Paddy Moogan

Link Building Book by Paddy MooganIn case you haven’t heard yet, Paddy Moogan published a book on link building.

It’s really good. One of the most comprehensive link building strategy guides I’ve ever read.

Paddy was nice enough to send me an advanced copy to check out, and I was so impressed with how thorough, well laid out, and well explained the content in the book was, I decided to write this post.… Keep Reading »

Keyword Research for SEO

Keyword research is quite possibly the most important part of SEO.

You cannot begin to plan for a campaign unless you know which phrases you are targeting, and you cannot estimate costs and returns from SEO unless you first know who you’re competing against.

This post is pretty long and I will be keeping it up to date, so I have created a table of contents to make it … Keep Reading »

Talking Content Strategy with Industry Experts: Kristina Halvorson

This is the first part of what will become a series of interviews with experts in the field of content strategy.

In this segment I speak with Kristina Halvorson, Author of Content Strategy for the Web, CEO at Brain Traffic, and Founder of the Confab Content Strategy Conference.

Listen to Kristina and I discuss her inspiration for the book, some of her favorite content on the … Keep Reading »

Talking Content Strategy with Industry Producers

My end goal with every post is to provide insight and hopefully, sometimes, inspiration. And while I have approached the topic of content strategy, I haven’t yet provided any real concrete examples of it in practice…

So I thought I would reach out to some of my favorite content creators and strategists to get their thoughts on something that is not talked about enough; content strategy as it … Keep Reading »

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