Conversion Optimization

The 2 Schools of Thought for SEO

What is a blog?

According to Andrew Sullivan (former editor to The New Republic, author, publisher and blogger) a blog is “the first journalistic model that actually harnesses rather than merely exploits the true democratic nature of the web. It’s a new medium finally finding a unique voice.”

Why blogging?

The answer lies in the fact that every human has a voice and wishes their voice to be heard.… Keep Reading »

We mean by conversion a desired action the visitor takes upon visiting a website.

  Conversion Rate Optimization (CRO – industry accepted acronym) represents the process of optimizing a website for the desired action we want the visitor to take.

Conversion Rate is calculated depending on the case scenario of our website. For example, if the desired action is to complete a form we divide the number of people that successfully … Keep Reading »

Get traffic, get conversions

If you’re a fledgling Internet marketer with a new product or service, chances are that all you dream about is a top Google ranking and getting hordes of visitors to your site. The more traffic, the more conversions, and the more you earn, right?

But let’s be honest here; for most business owners, exactly how to get those purchase-hungry prospects onto their landing page still remains a mystery. Sure, they’ve … Keep Reading »

Getting Started with Landing Pages [and Conversion Funnels]

Landing pages are so crucial when it comes to getting customers into your conversion funnel and on their way to complete a purchase.

A car salesman wouldn’t come up to you and say:

“This car is $18,000, here are the papers and if you just sign here it’s yours.”

That would be ridiculous… he warms you up and guides you along his path, feeding you information and building comfort and … Keep Reading »

Stop Making Excuses, Start Split Testing

If you are reading this, chances are you are not new to the idea of split testing, but just in case, here’s a quick and dirty definition:

A/B testing or split testing compares the effectiveness of two versions of a web page, marketing email, or the like, in order to discover which has better response rate or better sales conversion rate.

Source: Wikipedia

In my opinion, split testing should be … Keep Reading »

So you have an e-commerce site and you have some traffic.

Perhaps you have gone so far as to start spending some money marketing your products or services through search engines either organically or through Search Engine Marketing, like Google AdWords.

In any case, if you are operating a website with the intentions of driving user conversions, I have to ask you a few simple questions:

  • How is your
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my script