Conversion Optimization

Getting Started with Landing Pages [and Conversion Funnels]

Landing pages are so crucial when it comes to getting customers into your conversion funnel and on their way to complete a purchase.

A car salesman wouldn’t come up to you and say:

“This car is $18,000, here are the papers and if you just sign here it’s yours.”

That would be ridiculous… he warms you up and guides you along his path, feeding you information and building comfort and … Keep Reading »

Stop Making Excuses, Start Split Testing

If you are reading this, chances are you are not new to the idea of split testing, but just in case, here’s a quick and dirty definition:

A/B testing or split testing compares the effectiveness of two versions of a web page, marketing email, or the like, in order to discover which has better response rate or better sales conversion rate.

Source: Wikipedia

In my opinion, split testing should be … Keep Reading »

So you have an e-commerce site and you have some traffic.

Perhaps you have gone so far as to start spending some money marketing your products or services through search engines either organically or through Search Engine Marketing, like Google AdWords.

In any case, if you are operating a website with the intentions of driving user conversions, I have to ask you a few simple questions:

  • How is your
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