Analytics

How To Structure A Killer Content Marketing Campaign

Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it.

This couldn’t be further from the truth.

Content marketing is an art, of strategy, planning, analyzing, and following through. Content marketing is about connecting to your audience, through a story, educationally, informatively, and by being entertaining, all while focused on an end goal, for both of you.

In this post I’m going … Keep Reading »

Outside of knowing how many people actually visit your website – what would you say are the two most important things to know about your visitors?

In my opinion these are 1) the source of the visit:

  • Did they come through a search engine? If so, from which keyword?
  • Did they come from an ad? If so, which one? where was it at?
  • Did they come from a blog?
  • Did
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