SEM / PPC

Introduction to Search Engine Marketing & PPC Management

by Nick

Search engine marketing and pay-per-click advertising are extremely powerful and effective marketing tools. When used correctly they can create a huge influx of very targeted traffic and can be extremely profitable.

The real trick is to ensure that you know what your CPA, or cost per acquisition, is and you know how much a lead is worth to you.

Once you are able to dial in how much a potential … Keep Reading »

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