The Business of SEO

SEO Strategy For Business – How To Build A Keyword Opportunity Model

When it comes to business – SEO is a unique monster, because unlike most¬†vertical markets, you don’t need products, vendor¬†relationships, distribution channels, or even start up capital.

SEO without business strategy is like catching lightning in a bottle

But without the right strategy, leveraging search for business can feel a lot like trying to capture lightning in a bottle.

In this post I am going to step through creating a keyword opportunity model to …

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