Competitive Analysis for Entrepreneurs

What Is “Competitive Analysis”?

Competitive analysis is the process of analyzing your competitors, which are the people you’re trying to run against in specific markets. If you’re somebody that is interested in providing a website that sells shoes and such, you’ll be going head-to-head with all of the other consignment stores and such around the world. As a result, it’s always a good idea to analyze the competition and see …

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Local search engine optimization

How To Explode Your Leads With Local Search

Local search is all around us.

There are seven billion people on this planet, and one in every five own a smartphone.

It’s safe to say the world is now connected by our collective fingertips, but as a local business, how can you cut through the clutter and reach people? I previously posted a case study in how to boost website traffic organically, with no advertising whatsoever.  But how …

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[Case Study] Testing The Skyscraper Technique

Case Study: Testing the Skyscraper Building Method

In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world.

That myth is that great content is enough.

This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers will flock to your website, consume all your blogs and shower you with comments, shares and backlinks.

Sadly, it’s

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Conversion Strategy: Using Colloquial Keywords to Optimize the Purchase Journey

Conversion Strategy: Using Colloquial Keywords to Optimize the Purchase Journey

Colloquial keywords… Purchase Journey… seriously?

If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is:

To inspire you to take a transformative action that will give you an advantage over your competitors by enhancing your desire to understand, on a deeper …

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