Strategy

This category features the top voices of SEO when it comes to content marketing strategies. See how the SEO community perceives the value of online content marketing nowadays, when we hear the cliche: content is king. Well, you might think twice before neglecting your seo writing best practices, since Google knows that you’re writing only for bots, not users, and viceversa. An optimized content strategy ensures visibility and quality traffic coming to your site.

What Is “Competitive Analysis”?

seo-competition-analysis

Competitive analysis is the process of analyzing your competitors, which are the people you’re trying to run against in specific markets. If you’re somebody that is interested in providing a website that sells shoes and such, you’ll be going head-to-head with all of the other consignment stores and such around the world. As a result, it’s always a good idea to analyze the competition and see … Keep Reading »

Local search engine optimization

Local search is all around us.

There are seven billion people on this planet, and one in every five own a smartphone.

It’s safe to say the world is now connected by our collective fingertips, but as a local business, how can you cut through the clutter and reach people? I previously posted a case study in how to boost website traffic organically, with no advertising whatsoever.  But how … Keep Reading »

Case Study: Testing the Skyscraper Building Method

In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world.

That myth is that great content is enough.

This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers will flock to your website, consume all your blogs and shower you with comments, shares and backlinks.

Sadly, it’s Keep Reading »

The Best Keyword Research Giveaway EVER

Last week I launched a new course called Master Keyword Research in 7 Days.

The course consists of 7 emails, each containing one lesson, that is sent out over a the course of 1 week. The training  covered in this course is the exact process I’ve developed over the past few years, wrote a book about, and have changed to keep up with all the nuances of SEO going … Keep Reading »

Conversion Strategy: Using Colloquial Keywords to Optimize the Purchase Journey

Colloquial keywords… Purchase Journey… seriously?

If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is:

To inspire you to take a transformative action that will give you an advantage over your competitors by enhancing your desire to understand, on a deeper … Keep Reading »

How To Build a Keyword Matrix [and Why You Need One]

If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. The keyword matrix will help you match the user intent in search queries with the content on your website, thus sending positive signals to Google that you’re relevant for your niche.

Keyword matrices have traditionally been used for paid search, but also have far reaching implications for organic search; essentially using … Keep Reading »

Introducing The SEO Nick Guide on How to Do Keyword Research For SEO

After a couple months of pulling together examples of research and data, and with help from the great team at Accel.io, I’m thrilled to publish my guide on how to do keyword research for SEO.

You can go check it out right here, otherwise – let me tell you a little about it.

Over the past couple of years I’ve written heavily about keyword research, sharing my experiences … Keep Reading »

A Dead Simple Process for Starting Keyword Research [and a Free Tool]

I’m a self-proclaimed keyword research junkie.

I spend hours every week auditing historical keyword data and running new queries to expand my targets and improve my focus on user intent.

I use a variety of tools including SerpIQ for SERP-level keyword competition, an internal tool that hits several external API’s to pull in related terms, and what used to be the Google keyword tool – and has since become … Keep Reading »

SEO Giveaway: Win A FREE Keyword Strategy

I really enjoy doing keyword research for SEO.

It is the one search-related process that I bring up in conversation with almost every website owner I meet, and I’m constantly impressed with the different tactics and techniques that business owners are using to expand their online visibility.

I like keyword-level strategy so much that I am going to offer you my very own personalized keyword research services.

!Keep Reading »

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