Interview with Link Building Book Author Paddy Moogan

I think that I’ve been pretty open about my own approach to link building both in the full process that I outline and the case studies.

I would like to feel that a seasoned link builder would appreciate a potentially different approach or perspective to the link building process and would perhaps try some of my ideas  and techniques themselves.

I feel like I’m an experienced link builder but I learn a lot from getting inside the mind of other SEO’s to see how they work, and I hope I’ve managed to do this with my own writing and openness.

There is also a lot of information about the next steps of link building such as hiring a team, keeping them motivated and outsourcing link building. I’ve even talked at a high level about effecting change in organisations through link building which I feel adds a lot of value for SEO’s who already know a lot of the basic and  intermediate stuff.

People always ask for them

This is the one area where (understandably) SEO’s do not share as much information, in fact I struggled myself because it is quite tricky to write a case study that is useful but doesn’t give away too much that could harm the client behind it.

Feedback so far indicates that this was actually the favorite section for a lot of readers so I may try to see if I can expand it in the next edition.

I also understand the frustration of people trying to learn because as much as theory, techniques and tactics help, it isn’t quite the same as seeing it in action.

These questions were heavily influenced from my time at Distilled and in the last few months working on my own projects.

I once attended some training at Distilled that sought to teach us about decision trees and how a series of good questions could lead you to the right answer.

This has always stuck with me, particularly with link building where it can be quite easy to spend lots of time on it and not get much in return. Asking hard questions of yourself and the client can at least mitigate some of this risk and help make you more likely to succeed.