Interview with Link Building Book Author Paddy Moogan

by Nick · 26 comments

in Reviews

Interview with The Link Building Book Author Paddy Moogan
  • Buffer
  • Buffer

Link Building Book by Paddy MooganIn case you haven’t heard yet, Paddy Moogan published a book on link building.

It’s really good.

Paddy was nice enough to send me an advanced copy to check out, and I was so impressed with how thorough, well laid out, and well explained the content in the book was, I decided to write this post.

To get a sense of what’s covered in the 65,000 words I recommend checking out the table of contents.

I also got a chance to ask Paddy a few questions on the book , and here they are:

What Can a Seasoned Link Building Veteran Hope to Take Away From This Book?

Paddy Moogan Paddy Moogan

I think that I’ve been pretty open about my own approach to link building both in the full process that I outline and the case studies.

I would like to feel that a seasoned link builder would appreciate a potentially different approach or perspective to the link building process and would perhaps try some of my ideas  and techniques themselves.

I feel like I’m an experienced link builder but I learn a lot from getting inside the mind of other SEO’s to see how they work, and I hope I’ve managed to do this with my own writing and openness.

There is also a lot of information about the next steps of link building such as hiring a team, keeping them motivated and outsourcing link building. I’ve even talked at a high level about effecting change in organisations through link building which I feel adds a lot of value for SEO’s who already know a lot of the basic and  intermediate stuff.

In the book you provide a handful of real case studies from your personal experiences with some fantastic real-world examples – what motivated you to share so much actual information?

Paddy Moogan Paddy Moogan

People always ask for them :)

This is the one area where (understandably) SEO’s do not share as much information, in fact I struggled myself because it is quite tricky to write a case study that is useful but doesn’t give away too much that could harm the client behind it.

Feedback so far indicates that this was actually the favorite section for a lot of readers so I may try to see if I can expand it in the next edition.

I also understand the frustration of people trying to learn because as much as theory, techniques and tactics help, it isn’t quite the same as seeing it in action.

You provide a set of questions for SEO’s to ask both their client’s and themselves prior to jumping into a link building campaign.

Can you talk a little bit about how you came up with these questions, and how you have used them personally to help guide your campaigns?

Paddy Moogan Paddy Moogan

These questions were heavily influenced from my time at Distilled and in the last few months working on my own projects.

I once attended some training at Distilled that sought to teach us about decision trees and how a series of good questions could lead you to the right answer.

This has always stuck with me, particularly with link building where it can be quite easy to spend lots of time on it and not get much in return. Asking hard questions of yourself and the client can at least mitigate some of this risk and help make you more likely to succeed.

I would like to thank Paddy again for sharing the book with me and taking the time to provide some additional insight for you.

Link Building Book

Check out The Link Building Book

About Nick
Nick is the VP of Digital Strategy at W.L. Snook & Associates, Co-Founder of I'm From The Future an ecommerce consultancy, and the author of this SEO Blog. Follow Nick on Google+.

Follow me on Twitter · Visit my website →

{ 23 comments… read them below or add one }

Danail Donchev February 5, 2013 at 10:00 am

I just got the book today. It looks like the best link building guide I’ve seen lately!


Nick February 5, 2013 at 12:26 pm

Danail – Good man. I completely agree; I was so impressed with the breadth and depth of the information.


DeeSEO February 6, 2013 at 3:20 pm

Is it better than the Point Blank SEO course?


Nick February 6, 2013 at 3:57 pm

Honestly that depends on your experience level. While this book is good for all levels, I would say it’s better for SEO’s with some experience, where as the PointBlankSEO course is fantastic for beginner’s really trying to get a grip on the best ways to build links and how to assess the value of a link.


DeeSEO February 7, 2013 at 12:42 am

Thanks Nick. I appreciate the insight!


qlwik February 13, 2013 at 3:38 pm

This book looks realy good, I hope information it contains will be usefull :)


Danny Howard February 27, 2013 at 7:15 am

Hi Nick

Thanks for your thoughts about the book, I’ve just seen the table of content and it’s looks like Paddy really goes into details from start to finish.

I’m going to give it a read to see what new info and tips I can dig out of it. Is it available on Amazon to buy.




Nick February 28, 2013 at 8:23 pm

Hey Danny, I’m not sure if it’s on Amazon, it’s pretty easy to grab a copy through Paddy’s site by using one of the links above. Let me know if you run into any problems.


Danny Howard March 1, 2013 at 8:29 am

Thanks Nick….Gonna give it a read

Pavan Rai March 6, 2013 at 4:53 am

Nice Book. Useful for Link Building in 2013


chamal March 7, 2013 at 7:54 am

Nice book for Link building…..


Shay Wright April 8, 2013 at 6:35 pm

Paddy definitely knows a thing or two about link building and that table of contents definitely has some interesting topics, so I think I’m going to have to buy this one.


Jakbiz June 20, 2013 at 6:54 am

Hey Nick, I am also one of SEO marketer but I haven’t heard about this book. It’s really looking one of quality experienced source for me. Thanks for sharing some of fantastic info.


jimmy June 27, 2013 at 2:20 am

This can be an excellent Search Engine Optimization information. This information includes all kind of greater link creating methods as previously mentioned in post in addition to SEO methods like o-n page and off page SEO. Everyone can understand and do best SEO with the aid of this SEO information.


seo techniques August 25, 2013 at 2:37 pm

An impressive share! I’ve just forwarded this onto a colleague who had been doing a little homework on this. And he actually ordered me breakfast simply because I found it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending time to discuss this topic here on your site.


technology hit. August 29, 2013 at 12:12 pm

SEO ARE MORE IMPORTANT . I am seeking of this type of book. thank you so much


alleyrian December 3, 2013 at 7:50 am

Hi Friends,

Can anyone please suggest/help me free high PR free sites list where i can post about doctors/services/facilities of treatments for my health website?

Awaiting helpful answers.



Nick December 3, 2013 at 10:37 am

Hello Alleyrian –

Yes absolutely, Jon Cooper’s link building course contains exactly this, a large list of high PR sites where you can place links for a variety of categories.

Definitely check it out!


Spook SEO December 11, 2013 at 9:55 am

Another meaningful interview as it applied real case studies. I appreciate that the author shared the outcome of this study without any hesitations and sharing his knowledge about link building is a big help particularly with the SEO who doesnt have much idea with this. Its really a big help.


SEO Malaysia January 22, 2014 at 12:19 am

Thanks for contributing your important time to post such an interesting & useful collection regarding SEO. It would be knowledgeable & resources are always of great need to everyone. Please keep continue sharing.


Stephanie Riggs February 16, 2014 at 1:04 am

Paddy Moogan, in his book clear so many misconceptions about link building. No doubt SEO is getting difficult day by day and it require more attention to build backlinks after the introduction of Google Penguin, Panda and Hummingbird algorithms. The interview of Paddy Moogan is not only providing book review but also describing his opinion about the success and help of this book for bloggers.


SixtyMarketing April 7, 2014 at 5:42 am

Hi Nick, i think a revised version of link building in 2014 would be not to focus on creating links, but to create content on your blog that will generate links? If you are going to go out and create self serving links then they should only really be for brand building.


Dean May 11, 2014 at 10:52 am

Hope that Google will start focusing much more on content as Matt Cutts said. There are lots of people providing great content, but they can’t rank because they don’t have a good link building strategy.


Leave a Comment

{ 3 websites link to this post }

Previous post:

Next post:

my script