An Evergreen Content Forest of Digital Marketing Resources

by Nick on March 12, 2013 · 28 comments

Evergreen Content Resources To Increase Your Website Traffic
  • Buffer
  • Buffer

Curating links for my weekly newsletter has built up a rather large collection of useful content.

Reading back over some of the posts that have been shared, I realized many of the links are not as main stream as I believe they should be. So I poured through what has become a library of links and selected the most useful, evergreen pieces.

I sincerely recommend reading everything on this list, and it’s a long one, so take it a section at a time – and bookmark it for later.

I promise you will come out a better marketer if you make it all the way through.

My Evergreen Content Criteria

Most evergreen content isn’t really evergreen, at least not in our technology-related vertical.

In dynamic verticals that change on an almost daily basis (search, social, design, ad tech, etc.) it’s difficult for content to stay perpetually useful, unless it is maintained and cared for.  Sometimes big changes can make an entire marketing channel obsolete overnight.

So for this list I will be using my own, slightly modified, definition of evergreen content.

Here is the criteria for the content I have included on this list:

  • Provides relevant information or a perspective that will remain useful for a minimum of 2 years.
  • Comprehensively covers a topic or process that is unlikely to change.
  • Aggregates disparate information to be more accessible to a larger audience.

Evergreen Content Categories

Click on any of the buttons below to jump ahead to a specific section.

In The True Spirit of Evergreen Content

This post is going to remain a living document, so please share your favorite evergreen content link in the comments below so I can add them. Thanks!

Tagged as: epic, evergreen content, resources

About Nick
Nick is the VP of Digital Strategy at W.L. Snook & Associates, a Partner at Factor Media, and the author of this SEO Blog. Follow Nick on Google+.

Follow me on Twitter · Visit my website →

{ 24 comments… read them below or add one }

Anthony Pensabene March 12, 2013 at 8:00 am 1

thanks for including my Cucumber Nebula post on this mega list. i hope this gets added to – do you have any plans for keeping this fresh in peoples’ minds.. like putting a link to it off your homepage or continuously in nickslinks, etc.?

i dig that you added navigation for UX purposes..

Reply

Nick March 12, 2013 at 8:04 am 2

Hey Muse – Thanks for stopping by and commenting. That post on relationship building is one of the best out there, I had to include it. I am going to be adding chunks of custom functionality and more styling including headshots, etc. for the author’s in the very near future.

But for now I wanted to get this out there so I can start pointing people to is as a reference. It’s a lot of reading, but I’m confident that anyone new to any of these areas can get a good grasp on the best practices if they read the content on this list.

The UX nav will be getting some more design love soon too :)

Reply

Joen March 12, 2013 at 10:59 am 3

This is amazing for a newbie like me! Thanks a lot for taking the time to gather all these resources.
I found this article very helpful in the process of creating SEO-friendly content: http://www.trovatten.com/seo-friendly-content/

Reply

Nick March 12, 2013 at 11:01 am 4

Hey Joen – Thanks, glad you found it useful! That’s a great article, I actually came across that one as well last week while doing some hunting around for more resources on keyword research.

Thanks for the comment.

Reply

AQ March 12, 2013 at 12:32 pm 5

A very tasty list of links. I’ll be busy over breakfast and lunch for the next few weeks devouring all this juicy content. It will be both a great index for finding answers to my internet questions and an inspiration to try new things for the web.

But, what I’m really wondering is this: is that mountain top in Tahoe?

Reply

Nick March 12, 2013 at 12:45 pm 6

Awesome! Let me know if you come across any pieces that would make a nice addition; trying to keep this thing useful for as long as possible.

Not Tahoe, but CA I believe.

Reply

Daniel March 12, 2013 at 4:46 pm 7

Thanks, Nick!
This post goes straight into my bookmarks bar.

Reply

Jeremy Rivera March 12, 2013 at 5:24 pm 8

I like the idea of adding author head shots! Of course, I hope one of my articles eventually gets added to the list, but I’ll just keep on making quality content until then. :0)

Reply

Nick March 12, 2013 at 5:26 pm 9

Hey Jeremy – Yup, I think it’s a much needed addition. Do you have a link handy – I’d love to check one out…

Reply

Jeremy Rivera March 13, 2013 at 2:22 pm 10

I think this article might fit nicely into the Local Seo sub-section:
http://raventools.com/blog/local-seo-community-stories/

Thanks!

Jeremy Rivera March 13, 2013 at 2:23 pm 11

OH! I also signed up for your email newsletter, so I look forward to seeing that soon :)

Zeph Snapp March 12, 2013 at 6:11 pm 12

Hi Nick,

Thanks for including my piece in this giant smorgasboard of SEO goodness! That post was actually meant for a guest post that got turned down :) . Making this list is just further inspiration to me to write more (it has been too long). Thanks again for the inclusion, and I’ll ping you when I see something else that is worthy.

Reply

narcissistic personality disorder March 13, 2013 at 5:27 am 13

This is an up to date information provided in the blog. For a long time been looking for such posts. Thanks to the person who has written this.

Reply

Nick March 13, 2013 at 12:21 pm 14

Hey Zeph –

Absolutely my pleasure! It’s a fantastic resource and further proof that there is a large need for more international SEO information. I can’t believe someone was crazy enough to turn that away?

Cheers!

Reply

Seth Goldstein March 13, 2013 at 12:45 pm 15

Insane list Nick. Thanks for sharing.

Reply

SparkInfosys March 17, 2013 at 11:36 pm 16

Thanks for the tips; it’s nice to see some of the finer points of SEO laid out in an objective, mathematically sound way! Definitely bookmarking for later use!

Reply

John March 21, 2013 at 3:46 pm 17

Might need more than a month to go though all the topics/ category wise. :(

But its amazing list at one place… no doubt about it.

One topic a day should be good enough to enable my brain to absorb the real fruit out of so many delicious items.
Thanks man.

Cheers

Reply

Jared March 24, 2013 at 12:59 am 18

One of the best and most extensive lists online, thanks for all the links to great resources !

Reply

John April 3, 2013 at 12:00 pm 19

Hi Nick mate

Certainly trying to build some links here and there! The other day – I used another URL to get you so-called “do-follow” link !!

But you know I have been here online sice 2004 — just couldn’t come along coz I live in a 3rd world country and ironically that country is taking the cyber world by twisters :p

Year –reading about SEs since early 1998 ( unfortunately for me at that time Yahoo was the best as I could play Chess live with any body elese in the world or I could play virtual poker!!!.

At that time I was in one of the 4 most big metropolies in my country! But then I had to move on ….. and Google was just getting its foothold at that time (early 2000). So now you can understand the digital divide that has created people like me, Aaron Wall, Rand Fiskin of SEOMOZ ( who was searching what SEO meant even in 2005, and I got introduced to normal internet in 1997 :( ) Loren, Andy, Matts and many others!

Now they rein …. and I have to obey ………………. whereas the story could have just been diffeent if I was born in the US.

But no worries…… one has to accept his/her fate ……… and try to utilize it as much as he/she can.

Nobody knows if he/she has been born to wealthy family or no, same too developed or undeveloped country.

So he/she must accept the fate!

Cheers (got too emotional due to 1/2 bottle of whisky at this heat LOL :) )

Reply

John April 3, 2013 at 12:33 pm 20

A message to Matt Cutts as well to find the un-espionage motive of SEOMOZ and that Google gives sooooooooooooooooooo damn importance to SEOMOZ’s toolbars or tools!!

Matt Cutts ……….. just rewind it a little and see what Rand Fishkin is trying to do /say …????

https://forums.digitalpoint.com/threads/google-pagerank-or-mozrank.2310861/#post-16908361\

He is directly taking on Google while keeping a virtual lesbian relationship with you!

https://forums.digitalpoint.com/threads/google-pagerank-or-mozrank.2310861/#post-16908361

Do you want any SEO/SEOTOOLS company to know your ALGO or codes? Tehn I have to cite an example of Indian politics!! LOL!

An election of state legislature is going to be held on 5th May 2013 in Karnataka ( Bangalore, Indian Cilicon Valley) —– no national media know yet about the candidate list Indian National Congress —- but a report shows that Facebook knows it!!!!!!

http://timesofindia.indiatimes.com/city/mangalore/Facebook-has-official-list-of-Congress-candidates/articleshow/19356958.cms

Reply

John April 3, 2013 at 1:09 pm 21

I hope you can make out just who Rand was 2005 and who I would been if in 2005 if I was born in a country like himself!!

My brother got a graduate in B. Tech in Computer Science in 1997…………. he opened my first e-mail id in 1997 in yahoo….still remember the ID ( :) ) …..and I was playing Chess here

It was at that time I realized the difference of peoples aptitude about the background of where you’ve been born!

Anybody there to challenge my theroy can diefinitely come forward and join me in a researsch og ” How Much Your Genetic/Ancestral Background can affect you 100% development as a human being!”

Come on man ….Lets Enjoy and Explore it!

Reply

amir April 15, 2013 at 1:56 pm 22

Hey nick
I just saw your post and al I can say is that is very nice. Lots of usefull information on it.You made some decent points there.I truly like your way of blogging. I bookmarked it to my bookmark webpage list and might be checking back soon.

Reply

Finn_Jake April 17, 2013 at 1:32 am 23

wow! very nice compilation. exactly what I’m looking for (am actually looking for SEO reliable tools like ColibriTool or FWE and their corresponding reviews – here’s hoping there’s one from the links above?

Reply

Nick March 13, 2013 at 2:58 pm 24

That’s a good one! Added. Thanks. Oh cool, I hope you find it useful :)

Reply

Leave a Comment

{ 4 websites link to this post }

Previous post:

Next post: