An Evergreen Content Forest of Digital Marketing Resources

by Nick · 46 comments

in Content Marketing

Evergreen Content Resources To Increase Your Website Traffic
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Curating links for my weekly newsletter has built up a rather large collection of useful content.

Reading back over some of the posts that have been shared, I realized many of the links are not as main stream as I believe they should be. So I poured through what has become a library of links and selected the most useful, evergreen pieces.

I sincerely recommend reading everything on this list, and it’s a long one, so take it a section at a time – and bookmark it for later.

I promise you will come out a better marketer if you make it all the way through.

My Evergreen Content Criteria

Most evergreen content isn’t really evergreen, at least not in our technology-related vertical.

In dynamic verticals that change on an almost daily basis (search, social, design, ad tech, etc.) it’s difficult for content to stay perpetually useful, unless it is maintained and cared for.  Sometimes big changes can make an entire marketing channel obsolete overnight.

So for this list I will be using my own, slightly modified, definition of evergreen content.

Here is the criteria for the content I have included on this list:

  • Provides relevant information or a perspective that will remain useful for a minimum of 2 years.
  • Comprehensively covers a topic or process that is unlikely to change.
  • Aggregates disparate information to be more accessible to a larger audience.

Evergreen Content Categories

Click on any of the buttons below to jump ahead to a specific section, you can then use the Back to Top link at the bottom of each section to get back to these buttons easily.

In The True Spirit of Evergreen Content

This post is going to remain a living document, so please share your favorite evergreen content link in the comments below so I can add them. Thanks!

About Nick
Nick is the VP of Digital Strategy at W.L. Snook & Associates, Co-Founder of I'm From The Future an ecommerce consultancy, and the author of this SEO Blog. Follow Nick on Google+.

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{ 40 comments… read them below or add one }

Anthony Pensabene March 12, 2013 at 8:00 am

thanks for including my Cucumber Nebula post on this mega list. i hope this gets added to – do you have any plans for keeping this fresh in peoples’ minds.. like putting a link to it off your homepage or continuously in nickslinks, etc.?

i dig that you added navigation for UX purposes..

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Nick March 12, 2013 at 8:04 am

Hey Muse – Thanks for stopping by and commenting. That post on relationship building is one of the best out there, I had to include it. I am going to be adding chunks of custom functionality and more styling including headshots, etc. for the author’s in the very near future.

But for now I wanted to get this out there so I can start pointing people to is as a reference. It’s a lot of reading, but I’m confident that anyone new to any of these areas can get a good grasp on the best practices if they read the content on this list.

The UX nav will be getting some more design love soon too :)

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Joen March 12, 2013 at 10:59 am

This is amazing for a newbie like me! Thanks a lot for taking the time to gather all these resources.
I found this article very helpful in the process of creating SEO-friendly content: http://www.trovatten.com/seo-friendly-content/

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Nick March 12, 2013 at 11:01 am

Hey Joen – Thanks, glad you found it useful! That’s a great article, I actually came across that one as well last week while doing some hunting around for more resources on keyword research.

Thanks for the comment.

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AQ March 12, 2013 at 12:32 pm

A very tasty list of links. I’ll be busy over breakfast and lunch for the next few weeks devouring all this juicy content. It will be both a great index for finding answers to my internet questions and an inspiration to try new things for the web.

But, what I’m really wondering is this: is that mountain top in Tahoe?

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Nick March 12, 2013 at 12:45 pm

Awesome! Let me know if you come across any pieces that would make a nice addition; trying to keep this thing useful for as long as possible.

Not Tahoe, but CA I believe.

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Daniel March 12, 2013 at 4:46 pm

Thanks, Nick!
This post goes straight into my bookmarks bar.

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Jeremy Rivera March 12, 2013 at 5:24 pm

I like the idea of adding author head shots! Of course, I hope one of my articles eventually gets added to the list, but I’ll just keep on making quality content until then. :0)

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Nick March 12, 2013 at 5:26 pm

Hey Jeremy – Yup, I think it’s a much needed addition. Do you have a link handy – I’d love to check one out…

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Jeremy Rivera March 13, 2013 at 2:22 pm

I think this article might fit nicely into the Local Seo sub-section:
http://raventools.com/blog/local-seo-community-stories/

Thanks!

Jeremy Rivera March 13, 2013 at 2:23 pm

OH! I also signed up for your email newsletter, so I look forward to seeing that soon :)

Zeph Snapp March 12, 2013 at 6:11 pm

Hi Nick,

Thanks for including my piece in this giant smorgasboard of SEO goodness! That post was actually meant for a guest post that got turned down :). Making this list is just further inspiration to me to write more (it has been too long). Thanks again for the inclusion, and I’ll ping you when I see something else that is worthy.

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narcissistic personality disorder March 13, 2013 at 5:27 am

This is an up to date information provided in the blog. For a long time been looking for such posts. Thanks to the person who has written this.

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Nick March 13, 2013 at 12:21 pm

Hey Zeph –

Absolutely my pleasure! It’s a fantastic resource and further proof that there is a large need for more international SEO information. I can’t believe someone was crazy enough to turn that away?

Cheers!

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Seth Goldstein March 13, 2013 at 12:45 pm

Insane list Nick. Thanks for sharing.

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SparkInfosys March 17, 2013 at 11:36 pm

Thanks for the tips; it’s nice to see some of the finer points of SEO laid out in an objective, mathematically sound way! Definitely bookmarking for later use!

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John March 21, 2013 at 3:46 pm

Might need more than a month to go though all the topics/ category wise. :(

But its amazing list at one place… no doubt about it.

One topic a day should be good enough to enable my brain to absorb the real fruit out of so many delicious items.
Thanks man.

Cheers

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Jared March 24, 2013 at 12:59 am

One of the best and most extensive lists online, thanks for all the links to great resources !

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John April 3, 2013 at 12:00 pm

Hi Nick mate

Certainly trying to build some links here and there! The other day – I used another URL to get you so-called “do-follow” link !!

But you know I have been here online sice 2004 — just couldn’t come along coz I live in a 3rd world country and ironically that country is taking the cyber world by twisters :p

Year –reading about SEs since early 1998 ( unfortunately for me at that time Yahoo was the best as I could play Chess live with any body elese in the world or I could play virtual poker!!!.

At that time I was in one of the 4 most big metropolies in my country! But then I had to move on ….. and Google was just getting its foothold at that time (early 2000). So now you can understand the digital divide that has created people like me, Aaron Wall, Rand Fiskin of SEOMOZ ( who was searching what SEO meant even in 2005, and I got introduced to normal internet in 1997 :( ) Loren, Andy, Matts and many others!

Now they rein …. and I have to obey ………………. whereas the story could have just been diffeent if I was born in the US.

But no worries…… one has to accept his/her fate ……… and try to utilize it as much as he/she can.

Nobody knows if he/she has been born to wealthy family or no, same too developed or undeveloped country.

So he/she must accept the fate!

Cheers (got too emotional due to 1/2 bottle of whisky at this heat LOL :) )

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John April 3, 2013 at 12:33 pm

A message to Matt Cutts as well to find the un-espionage motive of SEOMOZ and that Google gives sooooooooooooooooooo damn importance to SEOMOZ’s toolbars or tools!!

Matt Cutts ……….. just rewind it a little and see what Rand Fishkin is trying to do /say …????

https://forums.digitalpoint.com/threads/google-pagerank-or-mozrank.2310861/#post-16908361\

He is directly taking on Google while keeping a virtual lesbian relationship with you!

https://forums.digitalpoint.com/threads/google-pagerank-or-mozrank.2310861/#post-16908361

Do you want any SEO/SEOTOOLS company to know your ALGO or codes? Tehn I have to cite an example of Indian politics!! LOL!

An election of state legislature is going to be held on 5th May 2013 in Karnataka ( Bangalore, Indian Cilicon Valley) —– no national media know yet about the candidate list Indian National Congress —- but a report shows that Facebook knows it!!!!!!

http://timesofindia.indiatimes.com/city/mangalore/Facebook-has-official-list-of-Congress-candidates/articleshow/19356958.cms

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John April 3, 2013 at 1:09 pm

I hope you can make out just who Rand was 2005 and who I would been if in 2005 if I was born in a country like himself!!

My brother got a graduate in B. Tech in Computer Science in 1997…………. he opened my first e-mail id in 1997 in yahoo….still remember the ID ( :) ) …..and I was playing Chess here

It was at that time I realized the difference of peoples aptitude about the background of where you’ve been born!

Anybody there to challenge my theroy can diefinitely come forward and join me in a researsch og ” How Much Your Genetic/Ancestral Background can affect you 100% development as a human being!”

Come on man ….Lets Enjoy and Explore it!

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amir April 15, 2013 at 1:56 pm

Hey nick
I just saw your post and al I can say is that is very nice. Lots of usefull information on it.You made some decent points there.I truly like your way of blogging. I bookmarked it to my bookmark webpage list and might be checking back soon.

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Finn_Jake April 17, 2013 at 1:32 am

wow! very nice compilation. exactly what I’m looking for (am actually looking for SEO reliable tools like ColibriTool or FWE and their corresponding reviews – here’s hoping there’s one from the links above?

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Sahrul Ahmed July 25, 2013 at 3:51 am

Thx 4 your opinion, i like it…

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Dålig lukt August 3, 2013 at 5:46 am

Your blog is a Beautiful light filled our home, and Absolutely lovely :)

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Läckage August 3, 2013 at 10:39 am

This is amazing post ! Thanks a lot for sharing this with us :)

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Adizero August 5, 2013 at 3:56 am

One of the best SEO resources on the planet, it reminds me thinking up the comprehensive link building post by PointBlank SEO ! Great job !

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Landing page design August 5, 2013 at 10:05 am

I was just browsing through various SEO blogs and I came across your outstanding informative blog that includes lots of essential info and knowledge that can help others. I found your blog really helpful and beneficial. I am going to follow you for your further pieces on evergreen contents. Keep up the good work, you are doing great.

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Prabal Chowdhury August 31, 2013 at 1:17 pm

Thanks for your information. Good to know about something new here in your blog. I want to share my experience with colibritool. It’s a cool tool for SEO works. You can try this leaving all other tools aside. I’m assuring you about your satisfaction like me with this tool. I hope you will be liking it. Here you can go to see this.(http://colibritool.com)

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Digital Marketing Vault September 14, 2013 at 12:19 am

I found this list on Google just searching for digital marketing resources! Wow this is going to take a few hours to digest!

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Sam Barnes September 26, 2013 at 7:49 am

Absolutely awesome stuff Nick!

Thanks so much for taking the time to curate all this.

Scrolling down there’s quite a few posts I’ve ready before but which didn’t get the recognition they deserve.

Well done on bringing them to others attention too!

Sam

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George Brown September 30, 2013 at 9:11 am

Insane list Nick. Thanks for sharing.

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Spook SEO November 18, 2013 at 11:11 am

I really like the way you constructed this article. It fits right into the needs of those who want a perfect market for their SEO campaigns. It will be more successful if you will be able to tap a lot of people to join in it.

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Marian November 20, 2013 at 2:05 am

This is what great resources is all about, very informative and helpful. Worth sharing to others.. thanks a lot…

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Rhea November 27, 2013 at 4:33 am

Whoa!! that’s a huge list .It will take months to go through all.I chose a few to check out for now and those are Cool!! Thanks for share.

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Spook SEO December 4, 2013 at 12:52 pm

Relevant links in one page? sounds good. its like a library of all the usefull links in this cyber world. its like all you need and all you want to know is already here plus it never gets obsolete because the information stated as what the author said is somekind good for 2 years and it also covers the topics that are less likely to change.

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Milita March 3, 2014 at 8:31 am

Digital marketing is a new name in marketing world. So, I think this article is really helpful for us. Thanks for nice sharing.

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Travis March 3, 2014 at 5:18 pm

Amazing list of evergreen content, I am going to be doing some serious reading on this site!

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Liam July 28, 2014 at 2:44 am

Hi Nick,

Fantastic list of content! I’ve got something that you might be interested in for your international SEO section: An interactive step-by-step guide. http://websitetranslation.co.uk/guide-whitepapers/seo-international-website/
Like you say, I think it’s as evergreen as a piece of content can be in our ever-evolving industry.

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Nick March 13, 2013 at 2:58 pm

That’s a good one! Added. Thanks. Oh cool, I hope you find it useful :)

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