Curating links for my weekly newsletter has built up a rather large collection of useful content.
Reading back over some of the posts that have been shared, I realized many of the links are not as main stream as I believe they should be. So I poured through what has become a library of links and selected the most useful, evergreen pieces.
I sincerely recommend reading everything on this list, and it’s a long one, so take it a section at a time – and bookmark it for later.
I promise you will come out a better marketer if you make it all the way through.
My Evergreen Content Criteria
Most evergreen content isn’t really evergreen, at least not in our technology-related vertical.
In dynamic verticals that change on an almost daily basis (search, social, design, ad tech, etc.) it’s difficult for content to stay perpetually useful, unless it is maintained and cared for. Sometimes big changes can make an entire marketing channel obsolete overnight.
So for this list I will be using my own, slightly modified, definition of evergreen content.
Here is the criteria for the content I have included on this list:
- Provides relevant information or a perspective that will remain useful for a minimum of 2 years.
- Comprehensively covers a topic or process that is unlikely to change.
- Aggregates disparate information to be more accessible to a larger audience.
Evergreen Content Categories
Click on any of the buttons below to jump ahead to a specific section, you can then use the Back to Top link at the bottom of each section to get back to these buttons easily.
How to Get Major Press For Your Startup, Small Business, Or Website (with No Connections and Without a PR firm)
In The True Spirit of Evergreen Content
This post is going to remain a living document, so please share your favorite evergreen content link in the comments below so I can add them. Thanks!