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Just when you’ve decided to build your social media presence, you face the dilemma “where do I begin”. You have so many platforms, so many users to connect with, a plethora of content you can explore from various angles!

You should know that there is no one-size-fits-all strategy for social media marketing. It all depends on the nature of your business, the products and services you offer, the audience you Keep Reading »

how to use social media profiles for rebranding

When you decide to commit to a rebrand, the stakes are high. Your branding defines how people see your business, and changing it completely means risking the awareness and image you’ve worked hard to build. But what happens when your company evolves to a point where your original branding doesn’t fit anymore? Since branding is so important, a rebrand could be the best decision for you.

At Zizinya Web Solutions, … Keep Reading »

Get traffic, get conversions

If you’re a fledgling Internet marketer with a new product or service, chances are that all you dream about is a top Google ranking and getting hordes of visitors to your site. The more traffic, the more conversions, and the more you earn, right?

But let’s be honest here; for most business owners, exactly how to get those purchase-hungry prospects onto their landing page still remains a mystery. Sure, they’ve … Keep Reading »

Never Worry About Your Websites Optimization Ever Again!

how not to over optimize your website

Over optimization occurs whenever you have taken it upon yourself to go “above and beyond” the normal means of optimization. This is a problem for many different reasons, but that’s something we’ll get into a little later on down the road – we don’t want to jump the gun, now do we!? If you’re a webmaster that’s looking to make a significant … Keep Reading »

7 seo tips that will improve your site in 2016

2016 is around the corner. The countdown has begun. But wait, are you prepared to welcome 2016? We all know that the New Year will bring to the fore a whole new set of changes in the way businesses market their products and services, marketers try to improve their ranking with search engine optimization (SEO), the way people surf the web and a lot more.

According to hubspot.com, in the … Keep Reading »

How Google Panda Updates Changed The SEO Landscape

Aside from penguin, panda is one of the most common terms in search engine optimization.

But if you’re looking for an in-depth look at the algorithm update, its attributes, how it affects websites, and how you can use the update to your advantage – well, if you hadn’t stumbled upon this page, you’d be searching for quite a while.

This is your complete guide to understanding Google Panda and … Keep Reading »

This article is a case study on how we did a Google penalty assessment and a penalty recovery for one of our clients that had a steady 10,000 organic sessions per day and went to under 1000 in one day due to a site-wide Manual Action penalty. Here is how we got through the recovery process and got the website back to over 10,000 organic visits a day by removing … Keep Reading »

Local search engine optimization

Local search is all around us.

There are seven billion people on this planet, and one in every five own a smartphone.

It’s safe to say the world is now connected by our collective fingertips, but as a local business, how can you cut through the clutter and reach people? I previously posted a case study in how to boost website traffic organically, with no advertising whatsoever.  But how … Keep Reading »

Get Hundreds Of Shares In Just Hours With This Social Media Plan

Recently I published a post called 126 Must-Read Traffic Generation Case Studies.

Despite it’s considerable magnitude, the post only took me around 4 hours to put together. It has received almost 500 shares to date.

Mind you, our blog gets a modest amount of traffic (a couple thousand visitors a month), and most posts up until this one received only a couple dozen shares, despite still taking on average … Keep Reading »

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