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Local search engine optimization

Local search is all around us.

There are seven billion people on this planet, and one in every five own a smartphone.

It’s safe to say the world is now connected by our collective fingertips, but as a local business, how can you cut through the clutter and reach people? I previously posted a case study in how to boost website traffic organically, with no advertising whatsoever.  But how … Keep Reading »

Get Hundreds Of Shares In Just Hours With This Social Media Plan

Recently I published a post called 126 Must-Read Traffic Generation Case Studies.

Despite it’s considerable magnitude, the post only took me around 4 hours to put together. It has received almost 500 shares to date.

Mind you, our blog gets a modest amount of traffic (a couple thousand visitors a month), and most posts up until this one received only a couple dozen shares, despite still taking on average … Keep Reading »

Case Study: Testing the Skyscraper Building Method

In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world.

That myth is that great content is enough.

This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers will flock to your website, consume all your blogs and shower you with comments, shares and backlinks.

Sadly, it’s Keep Reading »

How To Do Market Research with Search Data

Editor’s Note: Matt and I had great success with our last Marvel team-up over on MOZ, so we decided to do it again. Thanks again Mr. Gratt for lending your superb process skills to this post. Cheers!

We often think of search as a direct marketing channel (and it’s a great one) but it’s so much more than that.

A Search Engine is a database of intentions – and … Keep Reading »

How to Integrate SEO Elements to Move Beyond Responsive Design

Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization.

In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has now created a new problem: focusing too much on mobile.

Although responsive web design can be an effective … Keep Reading »

Getting Started with Landing Pages [and Conversion Funnels]

Landing pages are so crucial when it comes to getting customers into your conversion funnel and on their way to complete a purchase.

A car salesman wouldn’t come up to you and say:

“This car is $18,000, here are the papers and if you just sign here it’s yours.”

That would be ridiculous… he warms you up and guides you along his path, feeding you information and building comfort and … Keep Reading »

Realistic SEO - Understanding Rank Potential

Forrester Research projects U.S. consumers will spend $327 Billion online in 2016. With Google seeing approximately 7.1 Billion searches per day globally* (between mobile, desktop, and tablets) we can approximate that every single query in the U.S. is worth $1.26 (based on U.S. representing 10% of world’s internet users).

*Update: thank you Rand Fishkin for pointing out the original stat was outdated.

In a recent study by … Keep Reading »

How To Leverage Contests To Generate Thousands of Qualified Leads For Your Business

While our business has enjoyed a fairly consistent amount of success over the last few years, we are always looking for new opportunities to grow.

In January, our very own Spencer Haws did a podcast interview with Travis Ketchum who is the founder of Contest Domination – a contest management tool.

He described how small businesses could generate enormous amounts of new leads and sales by running effective contests, and … Keep Reading »

How To Grow a Brand on Instagram

There are a lot of marketing articles about Instagram. Or any other “social media channel”, “online platform”, or “inbound marketing target.”

This is going to be another one of those, but with a little twist.

I’m going to tell you everything I did to grow a brand on Instagram, down to the daily tasks – but I’ll talk a little high level as well.

I feel that too many … Keep Reading »


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