Hire the Right SEO Company for Your Business

by Nick · 70 comments

in SEO


How to Hire the Right SEO Company

Understanding the steps that your hired SEO service would go through (in order to increase your rankings) is always recommended, especially if you want to make sure that you’re hiring the proper people to handle the entire process for you. In order to find the most ethical SEO services around, you’re going to have to ask yourself a series of questions. Not only that, but you’ll need to refer towards outside sources of information (all of which is going to be covered in this guide). If you’re in need of affordable SEO for small business purposes, you’re probably going to be relatively conscious with your money.  You don’t have the budget available that’s needed in order to just hire the most expensive option, hoping for the best. I wouldn’t even suggest you go about doing that, anyways. Your local search SEO tactics could definitely be improved upon through the use of ethical SEO services, but finding them isn’t all too easy (well, before you’ve learned everything I have to teach you, of course!).

There are a lot of services out there that will claim to offer up an amazing SEO deal, which is a down-right lie. The abundance of lackluster SEO services available on the market today is absolutely stunning, as they seemingly out number respectable services 2 to 1. This only makes the process of filtering out the bad apples that much more important, but it’s also a process that takes a bit of practice in order to perfect. You need to know the traits you should be looking for, as well as other dead giveaways that are related to a great service.


Why Is It Such a Big Deal?

When it comes to your SEO campaigns, you never want to find yourself in a position set up for failure. If your SEO company is doing their due diligence, and being one of the best ethical SEO services that they claim to be, you should always be able to generate traffic. We all know that traffic is the ultimate goal for any entrepreneur, because it’s the first step towards making a conversion. SEO can never be lackluster when it comes to projects you’re both serious and passionate about, as there is just no way that it will be able to sustain any sort of success. In order to keep a brand popular, or even just sell a certain product, you need to keep it in front of peoples’ faces.

If you hire a great service, they’ll always ensure that your content is optimized, and your backlinks are always kept in check. For example, let’s just say that you’ve opened up a brand new business. You have a great location and a brand new lease on a restaurant, all of which are fine and dandy – except absolutely nobody knows who you are. The competing restaurants have already been spreading rumours about your kitchen, making sure to double-up on their SEO and marketing budgets. Not only will people be more likely to go and eat at your competitors, but you might not even get a chance to begin that ascension to the top.

If you don’t want to get beat out quickly, you’re going to need some ethical SEO services on your side. I’ll talk about why you want to make sure they are ethical in the next little segment.

ethical-seoEthical: Is It Really Something to Worry About?

We all know about karma, right? Whenever you do something bad, the balance of life will come around in full-circle and hit you with something bad as well. Even if you aren’t the type of person to be spiritual and believe in karma, SEO services that “play by the book” should be the ones you seek. There’s a big difference between Blackhat and Whitehat, both of which have their specific benefits. Blackhat SEO is something that a lot of people take part in, and even some of the largest brands around (that’s right, even one’s you’ve purchased from before!) have made use of the process. It’s common standard to some people, whereas others wouldn’t dare touch it; it’s a matter of preference most of the time. Like I said before though, it’s like karma – if you play dirty, somebody is bound to get you right back.

There’s a big difference between the two different types, so I’m going to break it down really quickly. De cyphering between Blackhat and Whitehat is going to be important as you move along with handling your SEO needs. The main differences would be:


Blackhat – Using any sort of unethical process to get ahead of the competition (SEO-wise). This could come in the form of negative press, negative link building as a whole or even just putting a negative marketing campaign together. It could also be hiding extra keywords on your page, or anything related to spam. It’s sort of like trying to brute force your way to success, which works quite well in some cases. In comparison to Whitehat, this is the “evil side” of the playing field.


Whitehat – This is looked at as the “ethical” way of approaching SEO. For example, when you’re working on local search SEO needs, your SEO providers wouldn’t try and negatively attack the competition. Instead, they would put together a marketing plan that targets a new demographic, test a new product, build more links and create better ranks (and so on, and so forth). They do all of this the legitimate way, which is why it takes a little longer to build up ranks with Whitehat (although, most of the time, they stick around way longer). Looking at it alongside Blackhat, the Whitehat SEO process is pretty much the clean cut (common standard) variety of SEO.


How to Check If the Company You’ve Hired is Doing Their JOB!

At this point, you’ve found the company you want to work with. Not only do they offer reasonable rates, but the reviews they have online are quite good – so there’s nothing to worry about, right? Wrong! Giving the company the task to perform an SEO audit of sorts makes sense, because it allows you to know if you’re getting the most out of that manpower. Online marketing and businesses as a whole have become increasingly popular, which means that the need for high-quality SEO implementation has been growing with it. As a business, you can be paying quite a bit of money for your SEO services. Even if you’re going the affordable route, it still may cost upwards of $1,000 USD on a monthly basis. At the end of it all, it only makes sense to get your money’s worth; which is why you should check up on them every now and then.

You should be looking out for things like: new (and high-quality) backlinks, new content, title tags and meta descriptions that are well written and alt text for any relevant images. They shouldn’t just be implementing the basics; they need to get specific. Although I have a few suggestions, I’m not saying that your SEO provider isn’t up to par due to my requirements. These are merely suggestions, but they are quite legitimate ones. SEO is a serious business, and you need to understand the in’s and out’s associated with said industry.

keyword_researchKeyword Research

This is the cornerstone of your SEO process. The company that you hire to handle the entirety of your SEO needs should understand the keyword research process, otherwise, you’ll be left in a pretty terrible position. The most ethical SEO services around will understand absolutely everything about keyword research, because cutting any sort of corner during this step is a bad idea. When you know what goes into the proper keyword researching process, you can compare the steps alongside your current SEO provider – if they aren’t up to par, I’d suggest that you scrap them! First of all, let’s talk about what the process is all about.

This is essentially the part of SEO where you’d be looking at different keyword terms, which are specific phrases that people would search through the use of popular online engines (Google, Yelp and such). There are plenty of online websites and tools out there that allow you to look up keywords, but the Google Keyword Planner is the most optimal one around right now. With this tool, you can look up statistics surrounding your target keywords; you’ll be able to check out the number of monthly searches and competition (among other things). You can’t just use any old keyword and expect to rank, and you always want to target multiples of them; this is all stuff that you should be keeping an eye out for when verifying your SEO service. The keywords that they make use of need to be:

Reasonably Competitive – Some of the best keywords around are going to have competition, but they aren’t going to have too much of it. If they have a large number of monthly searches, but the competition being suggested is way out of your league, they might not be the most ideal fit for your SEO.

Monthly Search Numbers – The number of monthly searches that surround a specific keyword are essentially going to determine the amount of potential traffic it can bring in. These are people that are specifically searching for these phrases, so you always want to maximize the number that you’re seeing in this regard.

Sensible – Some of the time, you’ll come across an SEO service that is completely incompetent. So much so, that they take it upon themselves to target “Toronto customers” as a keyword. They didn’t take your industry or target demographic into account, and they definitely didn’t look at the competition to monthly search ratio. The keywords need to make sense!


Backlink Building: SEO Services

Backlink building is another large part of the SEO process. When you hire ethical SEO services to handle your needs, they’re going to go about the backlink building process in the proper sense. They won’t take any short cuts, and they definitely won’t go about building an abundance of improper links. The links need to be coming from trustworthy (and quality/authoritative) websites, as that’s going to have search engines thinking you’re in the same flock. Birds of a feather flock together, and you definitely don’t want to be flocking with the little, low-quality birds.

In order to check up on your backlink profile, you can use a bunch of different SEO tools available to you online. Moz actually has a fantastic one, which I would suggest you check out. It’s really easy, all you’ve got to do is type in your website address and be blessed with an abundance of backlink information. Backlink building is ideal for not only local search SEO needs, but global goals as well. You want to see a consistent building of backlinks from your ethical SEO services, all of which are coming from high-quality websites.


What Should I Be Looking For?

There are two major terms that you’ve got to keep in mind when verifying an SEO company, which would be “External Backlinks” and “Referring Domains”. It’s actually fairly simple, as “External Backlinks” is referring to the number of external links currently pointing towards your website. In regards to “Referring Domains”, it would be a reference to the number of how many websites provide said external links (the “Referring Domain” is actually considered to be much more significant than your External Backlinks).

Providers of SEO services need to be persistent and quick when they’re working with your backlinks. They have to be removing the bad ones (which could be built by your competitors) and replacing them with good ones, or just building new and higher-quality ones in general. If an SEO company is claiming that they work with link building in their strategy, you should be seeing a significant increase in the number of Referring Domains within the analytics. If you don’t, you should probably be questioning your SEO company (and potentially hire replacements). Some other quick tips I’d have to throw out there would be:

  • Always check the quality of the links they’re building. Even if it starts great for the first week or two, there are services out there that will just get lazy. Not only that, but they may be stretching their resources thin – when that happens, they try and replace quality with quantity (as opposed to a perfect balance of both).
  • Don’t be afraid to speak up! When it comes to link building or content, if you notice a problem, be sure to say something. The success of your project could be at stake, and it’s well worth being a bit of a nuisance to keep things flowing.
  • Do your due diligence, and always read the fine print. If it’s too good to be true, odds are that’s exactly how stuff will pan out. If they promise to provide you with 100 backlinks every single day, but don’t talk about the quality – you already know it’s going to be of the lesser quality, if not complete spam.


What Makes a Backlink “Good” (and When Should You Call Out Your SEO Provider)?

Great backlinks are going to come from trusted sources, as that’s really the only efficient way to go about building them. Search engines are already looking at these pages as a reliable source of information, so anything associated with them is treated likewise. If you have a say in what’s going to be on the linked page, you could always try and make sure that there’s high-quality content involved. Most of the time, when you’re building backlinks on high-quality sites, they offer up pretty good content; however, if you were going through a PBN building process, that’d be an entirely different situation.

It isn’t just the page that’s being linked or linked from, it’s the amount of traffic being provided by the link itself. A lot of people who are inexperienced in the field of SEO will think that building a massive number of links is what you’re looking for, which is wrong. You want links that actually provide boatloads of traffic, which means that if you need to build a lesser number of links (yet maintain a higher level of traffic activity), so be it. If your SEO company looks like it’s not going this route and just being lazy with their link building process, call them out!


New Content: SEO Services

Content is going to be the life of your online project. That’s why people are paying a pretty penny for professional writers to pen their content, as it’s something that will resonate with the readers. In order to have an effective SEO process, you need a service that also provides stellar content writing. Even if you’re not in the book industry, writing is important for online sales. It helps give the customer a visual of what they want to buy, or even what they plan on doing with the purchased product. It gives them a reason to stick around on your website and maybe (hopefully) even make a purchase. If your SEO budget is rather limited, it’s going to be tough to find a high-quality writer that you can have faith in.

Things to Look Out For (Content)

  • Blog sections are something that you should watch out for, as they offer up quite a bit of backlink juice. If the SEO service you hired is taking it upon themselves to create high-quality blog posts, and then link them back to your project page, you know that they’re doing it right!
  • Meta descriptions and meta tags are both important pieces of content, but are often overlooked. Meta descriptions are the small passages of writing that appear when your link is displayed on search engine results, so it could very well be the difference between more traffic, and no traffic at all.
  • Title tags, because it just isn’t right without them! The pages on your site deserve to have a unique title to them, and that goes for every single page. There’s a supposed limit of 55 characters that should be followed, so look out for that as well.
  • Relevant alt image text, because SEO doesn’t just stop at the writing of an entire article piece. The images that you use on your webpage have filenames and other properties to them, and those need to be accounted for. Make sure you’re saving the images named as something related to your SEO project, or even following target keywords that you’ve selected.


Reasonable SEO Help Isn’t That Hard to Find!

There are tons of ethical SEO services out there that offer an amazing set of benefits. Not only will they get the job done right, but they’ll do so in both an affordable and timely manner. I’m not saying that every single SEO service is going to try and shaft you, but I am saying that there are ones like that out there. In order to make sure that you aren’t going through with an ineffective SEO process, it helps out to verify the SEO providers that you’ve ultimately gone with. If they aren’t doing a good job, you can just do some more research and replace them with somebody much more deserving. I’ve given you all of the information needed to ensure that your SEO process is being handled by professionals, now it’s just a matter of applying yourself.

Throwing money at an SEO service and just hoping to rank isn’t ideal. It can put you in a bad position not only financially, but in regards to your project as well. Working countless hours and spending an abundance of money truly does suck when there’s no payoff, so make sure that you aren’t being let down by your SEO providers. Verify their services and ensure the growth of your business! Affordable SEO for small business use isn’t just something to be considered as a “cheap alternative” – there are plenty of legitimate providers out there that have reasonable rates. My question is: are you ready to make use of them?


About Nick
Nick is the Co-Founder of an ecommerce consultancy company and the author of this SEO Blog.

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  • its always better to check that the company is following white hat seo (or grey hat) for getting better rank. if they follow black hat seo it finally leads to the penalty.

    • Hi! Yes, I agree, everyone should check that their SEO agency or company partners use white hat SEO. Not just because black hat leads to penalty, but because white hat SEO services will always bring your website more revenue. Businesses should choose expert SEO companies for increasing their traffic organically and services like that you can find here at SeoNick. Cheers!

  • Nice points you have discussed here to select the best SEO Company for a business. Thanks for sharing this post here

  • Nicely described important SEO points here. Off course, we need to check with the company for their service to get better and long term results. As an individual, I am using http://www.seoflx.com for managing my SEO stuff. Search Engines are getting more smarter, we need to follow them smartly 🙂

  • Zia

    Using black hat seo techniques means putting your site at risk. White hat SEO technique is the best way on increasing backlinks of your website. Guest posting is a big help.

    Zia | AdWords Audit

  • alan

    Great post and I enjoyed reading this.. I hired someone to create a china website design and I hope it is good.

  • Very right.. thANks

  • OrganizeIn Bali

    This blog has inspired me to start my own blog. I loved the way you described your experiences throughout.

  • Milan Adam

    Your blog is very interesting- I don’t think a lot of clients, particularly ones with smaller businesses that may be new to the online world or new to SEO at least, are aware of the high number of poorly designed, pyramid-scheme style scam SEO sites exist; or how to measure quality in an SEO service.

    But that isn’t any reason for them to be scared- quality SEO services do exist and are accessible, and I really think this post will help to direct some clients towards finding the right SEO service for their specific needs!

    • Hi Adam! Sure, black hat SEOs will always be around, but they are for some time now less and less effective due to higher risks and algorithm changes. That is why a quality, ethic SEO service like the one we offer will always be in high demand for all types of businesses.

  • great Post

    we are going to hire seo company for our 3 company sites. we want to hire some one professional they rank our site with white hat method. can you suggest we find here one but they have no time http://bit.ly/1scp5Kt so suggest another one

  • nice blog

  • Rahul Singh

    now in this digital era, for every business seo playing a vital role for their brand awareness and development..there are many companies are providing seo services but they can not able give you exact results what you want, I done seo for my website from a good company which gives me 10x in my ROI, they follow white hat rules for efficient results. The name of the company is here.. http://www.rankdegree.com/

  • Nice Blog. Gleaming Solutions is best SEO Company Noida .

  • Hi Nick my friend..Very interesting discussion glad that I came across such informative post.

  • Great Post thanks for Sharing This nice information i am getting information from here for my blog spot you can see here

  • Ryanwordsworth

    Nice points you have shared here for business man who wants to use SEO online marketing method to promote their business.

  • Most of the headaches I’ve dealt with in client consulting have to do with the client being burned by someone promising good SEO, but then doing garbage SEO and hurting the client.

  • Nice Post you have shared about to hire the Right SEO Company.

  • As a backlink provider I know there are some sites our links will not work on. So we offer a 45 day money back guarantee on a test campaign. If a potential SEO provider cannot deliver success on a small project, chances are they’ll just blow your money on a larger one.

  • Gagan Kamboj

    thanks sir for the article it helps me to choose a better seo company for my blog. keep sharing

  • Zia

    Hi there

    I’ll agree with what you said. Having a background check before hiring an SEO company for your business must be the first step or else ask their other clients if needed if they could perform their tasks well. Excellent read. Thanks.

    Zia | AdWord Audits

  • Kaushal Vriddhi

    If anyone is interested for “SEO Training institute in noida”. Join Kaushal Vriddhi. Kaushal Vriddhi is skill development training center in noida. For any Query visit our website-www.kaushalvriddhi.com

  • julio bethelmy castro

    Hello Nick, excellent review, I expect we cover all your features in g3po.com to be a great SEO company.

    Bye and thank you

  • Camelia Ionescu

    This article is very helpful for SEO. If you want higher rankings in Google, Bing and Yahoo (within few weeks you will need a SEO package which will get you front page for your keywords in no time and tons of traffic to your website. Check out quality SEO services from $99: http://www.localseopackage.com

  • Before choosing seo
    company to take services, first I check their own search status, then
    compare their prices with others, then decide best one. Thanks.

  • Great!!

  • Amit Vijayvergiya

    before hire a seo company I will suggest you do some research about the working of that companies and rather than hire a company hire an expert.

  • You also gotta see how they are ranking within SEO. Ask them where is your website ranking. And it can not be the name of their website. https://apexwebfirm.com

  • Arpit

    I am in the SEO industry from almost 5 years and i have never seen such type of informational article that covers almost every aspects of SEO. I am running my own company http://www.blackmarlintechnologies.com and i have never applied these stuff yet. Thanks for sharing such a wonderful article. Thanks..

  • Great post! it was very insightful and informative. Keep posting you great work.

  • Make sure that the company is working under Google norms and also using unique content for promotions. Google loves the unique content 🙂

  • Great tips Nick! I was wondering, do you recommend hiring an SEO team to startup online entrepreneurs/bloggers?

  • Such a wonderful way you describe to hire a SEO Company.

  • Narendra Yadav
  • Narendra Yadav
  • Narendra Yadav
  • Narendra Yadav
  • Great post Nick. Love the content. solid as a rock. what do you think of the importance of https for 2017?

  • Internet Marketing

    I also have written an article on this very topic , i count not agree with you more about this, please read and let me know if you have any advise.


  • which company have maximum experience they will give great response

  • its always better to check that the company is following white hat
    seo (or grey hat) for getting better rank. if they follow black hat seo
    it finally leads to the penalty.

  • Thanks Nick. I still believe that it’s hard to find a good SEO company within small budget. Reputable companies are charging arms and legs. Even with 10-20% increase in revenues for small companies, it is still hard to justify the ROI. I know companies that have spent 150K and didn’t get much increase in sales. It’s really tough market for SEO marketer when market is flooded with geniuses who have learned SEO by watching youtube videos. Any thought?

  • thank for sharing nick Love the content. solid as a rock. what do you think of the importance of https for 2017?

  • Very detailed information you have shared. SEO is going to be trending this information is very helpful.

  • I once hired one SEO company. But the result was very disappointing,
    Instead of clearing out the low quality links as I asked them, they worked only creating new links (some of them low quality links that submitted to directories and social bookmarks). So now I do all myself (DMCA submission, disavow links, create new contents and backlinks from high authority site and social bookmarks)

  • Thanks Nick. Some very good points. I think the best and easiest way to make sure the company you are talking to is reputable, is to ask them to show you some previous rankings that they have achieved for clients. If they can show you page 1 rankings for highly competitive keywords you can be confident in their SEO abilities.

    • Hi Jack!

      That’s a valid point, but I don’t think you should rely solely on rankings. There are still Black Hat techniques that bring good rankings (on short term) and later are followed by disaster (manual or algorithmic penalty). So, they not only have to show page 1 rankings but also show the ability of providing results that are penalty proof 🙂

      • That’s a good point Nick. My hope is that Google will soon be able to prevent the large majority of black hat SEO from working but unfortunately this is still probably something we have to consider for now.

  • Yashika Mothwani

    Benefits of Organic Search, Benefits of Paid Search Marketing

    Here the world best blog Anupost, highly involved in suggesting the Benefits of Organic Search and Benefits of Paid Search Marketing.


  • A bad seo company can become a nightmare for you ! Always ask for proof of verify it with their existing clients !!

  • Great thought provoking article Nick.
    Considering your putting your entire online reputation on the line (and possibly existence) it’s often surprising how little research companies undertake before entrusting SEO consultants with their website’s presence.
    I always make a point of providing a detailed report highlighting the many SEO facets it may be worthwhile considering and where they currently stand in their own marketplace. I do this obviously to demonstrate my own abilities but also a sanity check to myself. Sometimes the work done previously by possibly several previously incumbent SEO agencies can make for a very big can of worms! In this respect, the supplier as well as the buyer should beware.

  • great Post … nice and helpful information More for seo help: http://www.seo-service-islamabad-pakistan.net/

  • Important post, thanks for sharing. It is not easy to get the perfect SEO company. I like to do SEO by myself. Thanks for sharing.

  • Great post. I have written quite a lot of content on this topic myself. Another great way of checking your SEO agencies work is by reviewing their clients link profile. It can be a great way to gauge the type of standard you can expect. Thank you for sharing.

  • PliZZ ClcK

    Iam in love with your Blog you can have a view on my blog please!

  • Vikas Rastogi

    I know too many companies of SEO but i search a best SEO company. Your also too much thanks for these sites list.
    thanks, keep sharing

  • Do you think it will be better to hire a local SEO company?

    • It can be a local SEO company or it can be an SEO company located in a different country. It depends very much on the nature of your business and also on the level of proficiency each local SEO company is able to provide.

  • thank for sharing the content ,I think, which company have maximum experience they will give great response.this post is very useful post.

  • Frank Harris

    Wow thought provoking info here that you have . I work with http://24hourplumbersrooter.com and we can apply this to our web site

  • Nice blog. Thanks for sharing useful infomation.

  • Dear Sir,

    Thanks share information for seo company business right hire to your business promote to any time scheduled then.

    Thank You.

  • Thank you for post please write on how much does it will cost if customer go for SEO.

  • Hi Nick,
    Great article !! its very useful information when ever anyone going to choose SEO company !! thanks for sharing with us .

  • Hello Sir,

    Great best topic on it blog posting to write on it some different way to seo company business grow to over increase to business in grow to highly to speed up.

    Thank You.

  • Great post! definitely it is not an easy to hire the best SEO company.

  • That’s great. thanks

  • Great info.. thanks nick !

  • Now it’s hard to find best SEO company as no more blackhat technique works to rank higher in google search.

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