User Experience

User experience is perhaps the most over-looked discipline in digital marketing.

Many hard earned dollars are spent to drive visitors to websites without any thought given to what their experience will be like upon arriving. The best approach to user experience is testing.

I organize a meet-up in Philadelphia dedicated to exploring user experience scenarios and testing called Shame On UX.

Commuity Building & User Experience, Interview with Indy Hall Founder Alex Hillman

by Nick
Building Communities Through User Experience, Interview with Indy Hall Founder Alex Hillman

Alex HillmanI recently had the opportunity to catch up with a friend and inspiration of mine, Alex Hillman.

Alex is the Founder of Independents Hall, a coworking community in Philadelphia. Alex has succeeded in building a large, constantly growing, and intertwined community of creative and driven people . His model for cultivating relationships is now being used around the world to start growing other communities in cities from AustraliaKeep Reading »

User Experience 6 comments

How to Improve Your Website with Google Website Optimizer

Thumbnail image for How to Improve Your Website with Google Website Optimizer by Nick

In case you missed SEO Grail last month, below is my slide deck from the presentation.

In this presentation deck I cover the basics of user experience testing from square one; paying particularly close attention to the thought processes behind designing and deploying tests. UX testing can be very simple and fulfilling when executed properly, but unfortunately many people get deep into the trenches of the technical nuances and end … Keep Reading »

User Experience 1 comment

The Importance of User Experience Testing

by Nick

Does your website hinge on a few key conversion points?

  • A form submittal
  • A shopping cart checkout
  • A subscription
  • A phone call

Are you currently tracking these conversions? If not you should consider spending a few moment to learn more about analytics / web traffic analysis. Once you begin tracking these key conversion points on your website, the next step is optimize your conversion funnel by paying close attention … Keep Reading »

User Experience 1 comment

Optimizing Lead Acquisition & Conversion Funnel Design

by Nick

So you have an e-commerce site and you have some traffic.

Perhaps you have gone so far as to start spending some money marketing your products or services through search engines either organically or through Search Engine Marketing, like Google AdWords.

In any case, if you are operating a website with the intentions of driving user conversions, I have to ask you a few simple questions:

Conversion Optimization 0 comments