User Experience

User experience is perhaps the most over-looked discipline in digital marketing.

Many hard earned dollars are spent to drive visitors to websites without any thought given to what their experience will be like upon arriving. The best approach to user experience is testing.

I organize a meet-up in Philadelphia dedicated to exploring user experience scenarios and testing called Shame On UX.

How to Integrate SEO Elements to Move Beyond Responsive Design

Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization.

In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has now created a new problem: focusing too much on mobile.

Although responsive web design can be an effective … Keep Reading »

Ways to Build Trust with Good Web Design

One of the best ways to build trust with prospective customers is with good web design.

It can no longer be argued that a website’s design is and will continue to be one of the most influencing aspects on a customer’s initial opinion of a company. Studies show that just updating the design to make it look more modern can increase conversion rates by upwards of 33%.

Split testing something

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Responsive Design Improves SEO

This is a guest post by Andrew Dysart, a Web Developer at Vanamco AG. Vanamco is a design and development firm located in Zürich, Switzerland.

There has been a lot of talk about SEO and the increase of web searches via mobile devices and tablets.

So far, responsive design has been acknowledged as an answer to user experience testing, by automatically formatting a website depending on what device it … Keep Reading »

Building Communities Through User Experience, Interview with Indy Hall Founder Alex Hillman

Alex HillmanI recently had the opportunity to catch up with a friend and inspiration of mine, Alex Hillman.

Alex is the Founder of Independents Hall, a coworking community in Philadelphia. Alex has succeeded in building a large, constantly growing, and intertwined community of creative and driven people . His model for cultivating relationships is now being used around the world to start growing other communities in cities from AustraliaKeep Reading »

In case you missed SEO Grail last month, below is my slide deck from the presentation.

In this presentation deck I cover the basics of user experience testing from square one; paying particularly close attention to the thought processes behind designing and deploying tests. UX testing can be very simple and fulfilling when executed properly, but unfortunately many people get deep into the trenches of the technical nuances and end … Keep Reading »

Does your website hinge on a few key conversion points?

  • A form submittal
  • A shopping cart checkout
  • A subscription
  • A phone call

Are you currently tracking these conversions? If not you should consider spending a few moment to learn more about analytics / web traffic analysis. Once you begin tracking these key conversion points on your website, the next step is optimize your conversion funnel by paying close attention … Keep Reading »

So you have an e-commerce site and you have some traffic.

Perhaps you have gone so far as to start spending some money marketing your products or services through search engines either organically or through Search Engine Marketing, like Google AdWords.

In any case, if you are operating a website with the intentions of driving user conversions, I have to ask you a few simple questions:

  • How is your
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