How To Grow a New Website to Over 100,000 Organic Visits Per Month

by Nick · 509 comments

in Content Strategy, SEO

Growing A New Website to 100,000+ Organic Visitors Per Month In Less Than 1 Year
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This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending $1 on advertising.

This was done 100% through SEO and content strategy.

Before we dive in, allow me to clarify a few things:

  1. The website reached over 100,000 visitors in 9 months.
  2. This was a new domain, registered just a couple months before launch.
  3. This was done in a language I do not read nor speak (Japanese).
  4. Japanese is a non-roman character language, making it nearly impossible to use most of the popular SEO tools.
The purpose of this post is to walk you through precisely how my team and I reached this milestone, the approach we took, and show how technical SEO combined with content strategy can deliver serious results.

Key Drivers of Traffic Growth

There were a few key elements that led to the widespread and sustained growth of the project, these range from commonsense to technical, but come down to three main focus areas:

  • Math – we took a mathematical approach to designing an evaluation model that would allow us to gauge opportunities based on their potential returns. Ultimately this led to the creation of what we now call our keyword opportunity evaluation, which is a financial model that measures the approximate output (traffic) based on a finite set of inputs, including elements like average DA, number of links / linking domains, age of site, content footprint, etc.
  • Analysis – Using our newly built algorithm we got to testing, creating websites to test content patterns and architecture. We were quick to declare defeat within verticals without traction, and paid close attention to where the traffic was growing the most. The algorithm started to take shape and after roughly 3 months was able to identify within an order of magnitude the amount of traffic we could acquire for a given set of costs.
  • Pumpkin Hacking – This is a term that I came across (thank you Peter Da Vanzo) that seems to describe exactly what we did to continue to grow our traffic by double and even triple digits, month after month. The core concept is simple; focus resources on building what works. What this meant for us was paying attention to the search verticals and content that received the most traffic, most comments, most social shares, and being quick to cut the cord on traffic that didn’t perform.

First Month After Launch

Traffic January 2012

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With zero promotion and no advertising, we had a decent first month, bringing in over 2,000 visitors. This was mostly due to our pre-launch strategy – which I’ll explain more later in this post.

Nine Months After Launch

First Month 100000 Visits

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After only 9 months we were 3 months ahead of schedule to pass 100,000 visitors with no signs of slowing down.

Traffic Sources

Traffic Sources September 2012

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As you can see in the screenshot above, organic search drives the most significant portion of our traffic. Referral traffic is almost entirely from blogs and industry publications, and campaigns is representative of the ads that we place, only on our website, to test different language and call to actions to drive conversions.

Building a Keyword Database

This is an obvious no-brainer for all SEO’s, however, unlike most search campaigns – this was a big keyword database, to the tune of 50,000 keywords.

The main idea here was leave no stone un-turned. Since we were of the mind to test everything and let the performance metrics dictate where to allocate resources, we had to get creative with query combinations.

We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start. The next step was to identify the top 100 highest search volume terms within those verticals and scrape the top 100 URL’s that were currently ranking.

From here we began what started out as an exhaustive process of evaluating the opportunities for each keyword, and then aggregating opportunities to discern which categories we needed to focus on to grow traffic.

Essentially we targeted the low-hanging fruit; keywords identified by our model that could generate a minimum level of traffic  in 3 months or less, with a minimum investment in content development.

I watched (obsessively) which phrases and topics generated the most traffic.

As soon as a topic began to grow legs, we would focus additional keyword research on finding concepts and phrases that were both complimentary and contextually relevant.

Designing a Content Strategy

This is the single hardest part of any content-focused website or project.

The key to success on this particular project was taking a page out of Jeff Bezos’ book, and becoming obsessed with our customers.

We not only embarked on an aggressive a/b testing schedule, but we constantly reached out to our users for feedback.

We asked tough questions, ranging from what users’ liked and disliked (colors, fonts, and layouts) but also the specific components of the website they found to be less than ideal or even ‘sub-par.’

We took the responses seriously, making changes as they came in, trying to take something constructive from every piece of feedback, and pushing as many as 10 deployments a week.

It started to work.

Once we saw the needle begin to move on our user engagement metrics; time on site, pages per visit, and direct or branded traffic, we moved onto the next phase of our strategy; analyzing our audience.

Targeting the right audience is so much harder than it sounds.

I can honestly say from the experience of working on this project it is almost never as it seems. We began with targeting a very large segment of users (remember that time I talked about a keyword database of over 50,000 keywords?) but after a few months it turned out our largest (and most active) users were finding us from only a handful of targeted categories.

Information Architecture with SEO in Mind

Please allow me to preface this by saying that I am bias; in my opinion the architecture of a website is critical to achieving SEO success.

My largest successful SEO projects have come due to a variety of factors, but tend to come down to 3 core components of architecture:

  • It’s Scalable
  • It’s Crawlable
  • It’s Tiered

Scalable architecture is an obvious one; you need a system that can grow as large as you want/need it to.

Crawlable is nothing new to anyone in SEO; this simply means that the structure of our pages allowed for all of the most important content to quickly and easily be crawled and indexed by search engine robots. It actually sounds easier than it is… ensuring that the content is rendered (code wise) in the most ideal format for robots to parse takes more consideration than just laying out your div’s to properly render your designs.

To do this properly you need to make sure all of your code is in the right place, and more so, check how each crawler sees your page.

Take every opportunity to DRY out your code as much as possible, remember modern code is designed to cascade for a reason.

Information tiering… is a concept I have long-time preached to anyone who has ever talked with me, at length, about SEO. It means that your URL architecture should be built in a way so authority flows upwards through your directories.

For example, if I wanted to build authority around a core concept, I would focus my domain on that concept. If I then wanted to build relevance around specific locations for that concept, I would structure my URL’s so that all relevant content for that location fed upwards to a location specific directory.

So let’s say I had an SEO consulting firm with locations in several cities across the U.S., I would design an architecture that would allow for location-specific information to feed upwards through my directories.

So something like The specific location content could be the team, any value-add competencies, anything geo-specific that was relevant to operations at that location, flowing relational authority upwards to the parent directory of /Philadelphia/.

Link in sub-directories can feed authority to parent directories.

A perfect example of this is local sitelinks for popular categories; tertiary directories with the most links and content which cause their upstream sub-directories to receive authority translating into higher rankings and local sitelinks.


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Launch Before The Launch

The easiest way to ensure a successful product or website launch is to launch before you actually launch.

What I mean is to build your prospect list well in advance of pulling the trigger to go live.

John Doherty wrote a great post on ProBlogger that talks about the power of leveraging list-building pre-launch pages. By building a list of users before publishing your full website you are essentially guaranteeing traffic immediately upon launch.

Our pre-launch is how we were able to generate over 2,000 visitors within the first 30 days of taking the website live.

Since our platform is not built on WordPress we didn’t get to use any of the fancy plugins available, and instead created a basic one-page site that allowed visitors to convert the same way the full website would support, just on a much smaller scale.

The most important part of our pre-launch page was that it not only supported social sharing, but was able to track and aggregate shares to give active users more points; gamification is cool.

Some of the major benefits of a well planned pre-launch are:

  • Your website is already being crawled and indexed by major search engines.
  • You begin building your user base and audience.
  • You can gain invaluable feedback while it’s still easy to make changes.

Choosing a Platform

Let me start by saying not all platforms are created equal.

It’s also worth sharing that it is not always better to build versus buy, as there are a lot of smart people building a lot of slick content platforms.

However, we chose to build.

Once we had laid out all of the project requirements, including URL architecture, conversion funnels, user permissioning, design templating, and localization, it became clear that in order to get exactly what we needed – we were going to have to build it ourselves.

One major benefit of building is we were able to design a system that would support both our internal and external processes right out of the gate. This also meant it was going to take a lot more time and a shitload more money to bring our website to market.

Hosting & Evolution

This is a known but rarely talked about factor – hosting infrastructure is critical.

Once we were ready for public launch we setup chose a reasonably affordable VPS provider with what seemed like more than enough memory, and it was at first.

By month 4 it was clear we were going to have to make some changes; load times began to bloat and large content pages were timing out. We beefed up the space and quadrupled the memory, which solved the problem temporarily until…

We got some press.

Traffic June 2012

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On June 5th we were featured by one of the largest news publications in the world. We were able to handle almost 40,000 visits before out VPS crashed, hard.

It was that week we made the move to localized cloud hosting from Amazon Web Services.

We haven’t crashed since.

The End Result

Not really the end result since this project is still enjoying a healthy and fruitful life, but after 9 months of careful planning, remaining flexible to the marketplace, and nurturing our most valued asset; our users, we surpassed our milestone of 100,000 visitors.

Search traffic from Jan 2012 to Sep 2012

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Great, But Is It Repeatable?

In case you weren’t already thinking it, you are now.

The answer is Yes.

Taking what we learned and applying the concept of pumpkin hacking, we started a new blog at the end of July 2012 to test the transferability of our strategy, and here were the results:

Blog Traffic July 2012

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In the first 12 days we had over 17,000 visitors. In the first full month, we had over 50,000 unique visitors coming to the website over 100,000 times (see below).

Website Traffic August 2012

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And it didn’t slow down…

Blog Traffic October 2012

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By the end of the 3rd month we were receiving over 100,000 unique visitors, and over 200,000 visits.


This is very possible.

With careful planning, an SEO focused content strategy, and an understanding of the power of information architecture – you can grow a new website to over 100,000 organic visitors per month in less than 1 year.

Please share your thoughts, feelings, and questions in the comments below.

Thanks for reading.

About Nick
Nick is the VP of Digital Strategy at W.L. Snook & Associates, Co-Founder of I'm From The Future an ecommerce consultancy, and the author of this SEO Blog. Follow Nick on Google+.

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{ 487 comments… read them below or add one }

Kris November 16, 2012 at 8:14 am

Incredible Nick.. wow

I like the Pumpking hacking idea, makes sense.

I did some googling and there are 120,000 million japanese speaking people. So 100,000 unique visitors is a mean feat! Congrats!!

Reply May 8, 2013 at 8:44 am

It is really amazing what you have achieved. I know it is possible to drive a lot of traffic using deals for example, but it is not that high in targeted traffic. I just guess a service like that (SEO only) would costs tens of thousands of dollars, right?


Nick August 27, 2013 at 12:33 pm

Unfortunately it would probably be pretty expensive to drive sustainable, qualified traffic to a deals site. I imagine it would take a pretty serious off-site effort as well as a lot of targeted content.

roy christian October 20, 2013 at 5:32 pm

nick do this cost anythin

21stcnow November 9, 2013 at 4:01 am

120,000 million = 120 billion. There are only 8 billion people on the planet. So how can 120,000 million speak Japanese?


Nick November 12, 2013 at 5:10 pm

I’m completely lost? Where do you see 120 million?

Nick December 31, 2014 at 11:14 am

Thanks Kris :)


Kris November 16, 2012 at 8:20 am

I guess I can’t edit my post :/ That number was supposed to be 120 million not 120,000 million lol.. The title of the post got me in the 100,000 spirit lol


Rob November 16, 2012 at 8:20 am

Nice writeup my friend, keep it up! :)


Nick November 16, 2012 at 8:23 am

Kris – Thanks so much, this was a really fun project.

Yeah pumpkin hacking is something I now use to drive strategy on all of my projects, not just websites; the core idea is really effective and forces focus.

We’re actually at 400,000+ per month between the 2 websites now and we have some pretty high goals :)


Kris November 16, 2012 at 8:32 am


…so are you releasing a course lol


Nick November 16, 2012 at 8:37 am

:) Not really.. although I do have a large curation project in the pipe that will give a lot of people the opportunity to work with me if they want.


John-Henry Scherck November 16, 2012 at 9:10 am

Insightful blog post Nick, glad you could share the data with everyone. Keep up the impressive work. If you don’t mind me asking, what are your traffic projections/goals for six months down the road?


Rico November 16, 2012 at 10:14 am

What’s the website? Didn’t see the link to the site itself….


Nisha Trivedi November 24, 2014 at 6:52 am

Hi Guys if you want to increase your website traffic and Facebook likes please contact me.


akshar December 29, 2014 at 2:28 am

hi mam,

plz give the best suggestion to increase my website traffic quickly………………..

thnks in advance

Bradley Elliot January 22, 2015 at 1:59 am

How can you increase likes in one day a 1000 likes in 1 day its impossible, only spammer done such kind of things.

Felix November 16, 2012 at 10:40 am

I have done a few similar projects, and on some i failed, but on others i have gathered over 300k / years. Nice case study!


Arwin November 16, 2012 at 10:42 am

This post is very inspiring. Was this made before Google update’s or after?


Devin Concannon November 16, 2012 at 11:07 am

Very impressive Nick. Very cool to hear your thoughts relating to IA and making improvements to code’s impact on SEO. Something I’ve heard from several people in the industry that I respect greatly. As always, great post!


Jamie Farrelly November 16, 2012 at 11:40 am

Only one word for this: amazing.

Just out of interest, how much content did you put on the site each week etc?

Well done by the way!


Nick November 16, 2012 at 11:51 am

John-Henry – Thank you very much for the compliments :) The site has been consistently growing at a decent clip between 20-30% month over month, so if this trend continues I anticipate we will be nearing the 500,000 mark come May 2013.

Rico – Sorry man, not trying to create any additional competitors as I’m already competing with some pretty heavy hitters :)

Felix – That’s great to hear, what would you say is the greatest driver(s) of your growth?

Arwin – Great – that’s the whole point! Before and after, as we launched January 1, 2012. The first major update on the Japanese index was July 18th, and we fared just fine, launching our blog the very next day.

Devin – Thanks a lot man, IA is still not paid the attention it deserves in this industry (as is the case with testing :/)

Jamie – Thank you. Great question. At first we were creating roughly 10 pieces of content per day and these ranged from small to large pieces both as posts and pages. As of month 8 we stopped creating content and let the users run the show, all we’re doing now is participating and moderating the discussions.


Alessio November 16, 2012 at 11:52 am

I love this post, because you show real stuff. and congrats BTW!

you should do a TED talk about this :D


Nick November 16, 2012 at 12:02 pm

Alessio – That would be so cool, I’ll keep my fingers crossed :)


Nathaniel Dodson November 16, 2012 at 12:45 pm

Great info, Nick! I love a good case study!


Nick December 31, 2014 at 11:16 am

Thanks Nathaniel – I’ve really been enjoying your Photoshop Tutorials on TutVid’s Instagram. Keep it up man!


Climax Media November 16, 2012 at 12:54 pm

Nick – you are the man.

And I’m with Alessio re: doing an SEO TED talk – I can only think of a few other people I would want to see, and you’re one of them.


Nick August 27, 2013 at 10:06 am

Haha that’s a tall compliment – thanks so much man


Kenichi Suzuki November 16, 2012 at 2:04 pm

100,000+ organic visits per month for a new site is wonderful. I understand you’ve achieved a great result because I’m a Japanese webmaster. :)


Nick August 27, 2013 at 10:06 am

Thank you Kenichi – What is your website (if you don’t mind me asking…)


David Cohen November 16, 2012 at 2:16 pm

Two things that are extremely impressive about this post: 1. That you shared the actual data and not something nebulous. 2. That you made this happen for a site in a language you don’t speak.

There’s so much marketing win here. How many people would get an idea like this but never follow through because of the high risk of failure of launching a site in a foreign language and for an intricate culture?

Very happy for you, Nick. This is inspiring stuff.


Nick August 27, 2013 at 11:51 am

Thanks David – I deliberated on this post for a while; wasn’t sure if it was worth sharing these details (if they would be of interest) or how it would be received, so it’s nice to see people appreciate the time it took to lay this all out.

I think that’s exactly why this opportunity worked out relatively well, a lot of SEO’s are simply afraid of other languages, especially ones they don’t speak. Thanks for the comment


Nick November 16, 2012 at 2:37 pm

Nathaniel – Thanks man, glad you enjoyed it.

Climax – (feels weird to type that :)) That would be insane, what a high compliment – thank you.

Kenichi – D?mo arigat?

David – Thanks David. That’s the whole mission of this website and my posts, to share real data from real experiences – not pie in the sky BS and details that are so abstract that no one can glean any value from them. Where there’s risk there’s reward :)


Rick Backus November 16, 2012 at 4:42 pm

This. Post. Is. Awesome.

I love how you took the bro-science of your case study. There are way too many content marketing “case studies” that just discuss theories.

Mad props for both your results and sharing the results with your community!


Nick November 16, 2012 at 4:52 pm

Rick – that made me literally laugh out loud. Thanks so much for the compliments and the wonderfully creative use of ‘bro-science’ I will be sure to add that to my library of acceptable bro terms :)


winston March 2, 2013 at 2:51 am

This is an incredible case study into the intersection between technical/strategic SEO and content marketing strategy. Is the Japanese SEO market less developed than English language optimisation? I’m just wondering the extent to which under-optimised keyword competition played a role in being able to dominate manly keyword verticals that are already saturated in English language markets?

Clint November 16, 2012 at 5:51 pm

You claimed you did not spend any money advertising.

SEO is advertising, so every piece of content had a cost, links have a cost.

To say you grew to 100k for free is inaccurate.

So give us a cost, and let’s see what it’s earned, were there profits?

Traffic for traffics sake is not indicative of success.


Nick November 16, 2012 at 8:14 pm

Hey Clint – Thanks for the comment.

I use the word advertising in the traditional sense of it’s meaning; paid media vs. earned media. We did not spend $1 on paid media.

At no point in my post did I ever say anything was done for free, because that would be completely inaccurate.

Also, to explain my distinction in a bit of detail, rankings in terms of SEO are earned – making it very different from paying a specific price to appear in front of your target audience, which would include AdWords, sponsorships, display, etc.

We are not successful because we have traffic, we are successful because we have grown a community of users, and are the largest website within our content vertical within Japan.


Bibiano Wenceslao November 16, 2012 at 7:35 pm

Solid post, Nick. Love the real world data, and thanks a lot for the tips (just in time for a new project). Just curious, how many are you in the team, and what are each individual’s role?


Nick November 16, 2012 at 8:16 pm

Hey Bibiano – Nice to see you again :)

When we were in production mode (first 6 months) we scaled up to 12 FTE’s and a handful of contractors. The roles were back-end developer, front-end developer, social media manager, community manager, keyword analyst, and the rest were writers and translators.

Currently we’re operating with a team of 5 including myself, and this project is not my full-time gig.


Bibiano Wenceslao November 16, 2012 at 9:42 pm

Hi Nick,

Thanks for the response. I’ve been just lurking around for quite a while and barely participates in discussions. :D

I was amazed at how you and your team achieved such a feat with rapidly growing a website from the ground up. I recently just started working on a small eCommerce site (I realized 1k+ product pages is considered small in the eCommerce world), but just by myself and not as a team. I basically have to rework the whole site structure and each product page (starting with ones that are already ranking well and those that converts the most), create new pages to target relevant keywords not being focused on before, among other tasks. From your response, I just realized it definitely would be easier if I’d outsource some tasks or get someone in to help (this is the 1st eCommerce site I’ve ever worked on). I’ve been educating the client about the process to avoid being nagged about why it takes some time to get the rankings kicking in.

Quick question about information architecture: Say the site I’m working on is on the designer clothing line, and there’s higher search volume for the designer names than product types (suits, gowns, etc.), how should the structure (URL format would be the same as well) go?

A. Homepage > Designer > Product Type > Product Model
B. Homepage > Product Type > Designer > Product Model
C. Homepage > Designer > Product Model (then create separate pages focusing on product types, and linking to relevant product model pages)
D. Homepage > Product Type > Product Model (then create separate pages focusing on designer names, and linking to relevant product model pages)

I’m going with C, but I could be wrong. It would be awesome and helpful to know your thoughts on this. :)


Naren November 16, 2012 at 11:22 pm

Great post, Nick!
Just two questions:
Did you create all the content or did you have some user-generated content areas (like a forum)?
Do you think this could be repeatable for ANY type of website (a small e-commerce site)?


Geff500 November 17, 2012 at 2:57 pm

nice way to do it


Nick November 17, 2012 at 4:09 pm

Bibiano – Congratulations on your first eCommere site, they are a lot of fun. Without knowing any of the specifics of your audience and closest competitors it’s hard t say, but if I had to choose from one of your options I would also go with C, except possibly change product model to product name (unless that’s what you meant >.<)

Naren – Thanks. There were UGC areas, especially since this website had a large community focus, a lot of content came from the users interactions with each other, especially comments. Hmm, repeatable for any website… I wish I could say yes, but probably not. I think it is going to depend greatly on the search vertical(s) and the purpose of the website.


Greg May 15, 2014 at 9:40 pm


I have classifieds website which has 2.1 million indexed pages in google, bu I am gettimg very low organic traffic. The thing is that mu site does not have a specific keyword to rank for. I have done a lot of onpage optimization, and I get 75% woorank score when I run a test. I have done link building, I jave around 4000 links showing in webmaster tools, I am really lost when I want to think about what I next to improve my organic traffic. What would you recommend? Thanks!


Nick May 19, 2014 at 7:50 am

Hey Greg –

It sounds like you may have spread a bit too thin, and there’s a good chance that the focus on your pages is not tight enough enough on specific keywords. To your point “my site does not have a specific keyword to rank for,” what are you you using to drive your on-page optimization? Remember, each page should have a specific set of keyword targets and *only* that page should be targeting them, otherwise you are competing against yourself.

Mike Patch November 18, 2012 at 5:38 pm

Awesome read, and I’m a little jealious -lol. It took me 3 years to reach that the same level of 100K

I wanted to ask you about your hosting. I am using a VPS, and also had a crash with a viral article on Reddit. I’m paying about $110 a month for a hosting plan that is on the tipping point again and I need smarter opions. The reason I went to the VPS was mainly for the IP address. With claims that having a single IP address rather than a shared IP with thousands of others sites being far greater for a websites SEO, I took the plunge. -but have regrets

Would you reccomend Amazon Web Services? Can you get a self hosted plan? Also.. what are your thoughts to a sharred IP vs. self hosted IP address, does the SEO factor hold value?



Nick November 19, 2012 at 7:46 am

Hey Mike – Thanks for the compliments and congrats on reaching this milestone!

I personally have had a great experience with AWS, specifically their EC2 platform, which allows you to configure an instance based on your needs, and then set bandwidth and memory levels so it scales automatically, duplicating instances as needed. Since switching we have had some large traffic days (30k+ visits) with no problems.

I’m of the mind that a shared IP address really doesn’t provide much benefit in terms of SEO. Matt Cutts made a statement on his blog back in 2006 affirming an earlier statement by Craig Silverman (Google’s Director of Technology) in 2003 saying:

Actually, Google handles virtually hosted domains and their links just the same as domains on unique IP addresses.

I hope that’s helpful :)


Jonathan November 19, 2012 at 5:44 pm

Building a site that gets 100k visits/month within a year is immense.

I don’t think this blog post really goes further than scratching the surface though.

Based on the stats above, 10 pieces of content per day over 8 months. Assuming a working week of 5 days, that’s 200 pieces per month. So 1600 pages/posts by the end of 8 months.

100k visits, means that each page gets on average 62.5 visits per month. When you break it down like that it doesn’t sound as good to me?

Assuming I did the same but only created 1 piece of content of day, I’d have 160 by the end of 9 months and I’d be getting 10,000 hits per month. Could I write a case study

There’s a lot of talk about feedback, low hanging fruit, maths, pumpkins. But all I get from this is, churn out enough content, copy what works and the visits will come.

Do you think this could be replicated with less content. Or is the strategy fully quantity of content dependent? 10 pieces of content a day, with any sort of quality, isn’t attainable for the vast majority, financially or just the niche in particular.


Nick November 20, 2012 at 8:30 am

Hey Jonathan – Thanks, I think?

So you’re right about relative visits per page per month, however, I’m not sure your logic holds up in terms of projections… Content and traffic do not have a linear correlation, i.e. content does not imply traffic.

More so, content certainly does not imply rankings. We were able to generate our traffic through achieving high organic search ranking for very competitive terms, that had a stable range of monthly search volume.

Lastly, if you read the last section ‘Great, But is it Repeatable,’ this specifically addresses how we were able to re-use our strategy to get to 100,000+ visitors per month in only 45 days, with something like 15 pieces of content.


rambabu November 20, 2012 at 2:54 am

thanks nick for sharing your precious experience with us.


Nick December 31, 2014 at 11:17 am

Thanks for reading Rambabu


baba November 21, 2012 at 6:35 pm

wow! this post is breath taking. I just love the live performance of the post. @Nick, this is one interesting post I’ve read this month.


Reg NBS SEO November 23, 2012 at 12:00 pm

I’m sorry, but this looks like a fake.
If you look at the “Traffic Sources Overview: the number 4,000 is obviously written over the blue line. This is not as it is in GA. The numbers are in the BG.

A site with a bounce rate this high is not a well designed site.

50,000 keywords? And you don’t speak the language?
How many pages?

The most telling fact is that the URL is not in evidence.
The response when questioned about it was
“Sorry man, not trying to create any additional competitors as I’m already competing with some pretty heavy hitters ”
This is TOTAL BS.

Another factor is the author’s website shows little understanding on how SEO works.


mithilesh December 15, 2014 at 6:17 pm


I am mithilesh from Delhi i want to more than more traffic and Facebook likes 50k per day so please given me any idea and contact me by mail id



clarke November 24, 2012 at 1:00 pm

@ignorant guy above,

The traffic sources overview screen is fine. It’s the same way in my reports.

And, a site a high bounce rate doesn’t mean its not satisfying users and it doesn’t mean it’s not well-designed. A good example is info sites that immediately answer searcher questions. I have one myself and it has 80% regular bounce rate (40% when you set adjusted bounce rate with a 90 second count in GA).

How’s about you post a case studying on your site since you have such a deep understanding of SEO ?


Mackenzie Fogelson November 24, 2012 at 4:13 pm

Hey Nick-

Love this post. Love the idea of pumpkin hacking, love the testing and allocating of effort to successful content. Love that even though you make this sound like a breeze that you allude to the fact that it wasn’t.

I’m curious about the social/community aspect of what you guys did. What was your process here? How did you leverage that vehicle?

Thanks for the inspiration Nick! Congrats on the success?


Nick November 26, 2012 at 1:55 pm

Hey Mack –

Thanks so much – yes I really like the idea and the results of implementation…

To be honest we didn’t have any formal process for social and community management, but instead listened attentively to our users and engaged in real conversations on our social media channels. We could be doing a much better job of proactive promotion on our social channels, but for now they help us support the mission of the website and keep our users happy.

I would say the one piece of info worth sharing is the value of monitoring the conversations on your own website. We have been able to pick up on little frustrations and small misunderstandings due to the language used in conversations between our users – which has helped us fix some elements we never would have know about otherwise.



Mick November 28, 2012 at 5:35 am

I’ve enjoyed reading this and take on board many of your points. Coming from a translation/localization background i’m interested to know how you handled Japanese as I can’t see automated translation quality good enough to keep visitors?


Nick November 28, 2012 at 9:36 am

Hey Mick – You are absolutely right, none of our translations were automated; not only does automation reek havoc on the flow of the language, native speakers can spot it a mile away. Instead we used a team of native writers and translators.


Reg NBS SEO November 28, 2012 at 11:35 am

If you think the results are not photo-shopped, thank a look at


clarke November 28, 2012 at 11:52 am


I guess mine is photoshopped too

The 15k figure is the same way as the screen above. It’s also the same in another analytics account I have access to, and I’m sure it’s the same in yours.

And why didn’t you use the traffic sources overview in your thorough comparison instead of a shot from the dashboard. It almost looks like you’re using the OLD analytics interface, but I’m certain they decommissioned it for everybody a few months ago that can’t be possible.

Do what a grown man would do and admit you were wrong.


Reg NBS SEO November 28, 2012 at 1:18 pm

I apologize.
I took the images from older screen shots.
I see the new interface has changed the way the figures display above the line.

I still have a problem with the amount of pages, the keywords and the language.
How can you decipher these metrics if you do not speak the language?


Nick November 28, 2012 at 2:00 pm

@Reg NBS –

What’s your problem with the amount of pages, keywords, or the language?

The metrics are all in tracking programs (like GA for example) that don’t require any unique knowledge of the language. As for keyword research and content creation; I had a team of native writers and translators, as I have mentioned several times now. Are you really so surprised that technical SEO and content strategy can be translated across different languages?


Justin Brock November 30, 2012 at 4:38 pm

Excellent post. I couldn’t agree more about IA as a ranking factor. It just makes sense for robots and humans both.

I did have a couple of questions.

You said the site was in Japanese. Did you find that the ratio of (not provided) to provided queries was pretty low in Japan? I assume fewer folks in Japan have Google accounts.

How would you go about this aggressive growth process on an established site with a high rate of (not provided) keywords? For us, nearly 50% of terms are (not provided). In fact, (not provided) is my top keyword, 38 of the next 40 keywords are brand terms, and the first provided non-brand term sent a statistically negligible percentage of organic search visits – 0.143%.

What would be your approach if you were in my shoes?

Thanks in advance for your feedback.

By the way, I came to this posts via the Moz Top 10 newsletter from


Nick November 30, 2012 at 5:19 pm

Hey Justin – Thanks a lot. I’m happy to take a go at your questions.

Yes and no… I realize that’s not very helpful :/ It’s definitely lower, but it’s still pretty high – somewhere in the 10% range.

Well, I guess that depends… are you at nearly 50% after taking all of the steps to extract and associate as much of that (not provided) data with at least phrases or topics as possible? If so, then I can see where this gets tough.

I would look at the pages (URL’s) receiving the most entrances from organic search and use some educated guessing to at least attempt to discern which family of ideas the keywords were related to. If you can at least get a sense of the core topics on your pages you may not know the exact search phrase, but you at least know what it was in relation to. I understand this doesn’t let you focus growing query specific traffic, but at least you know which concepts are working and can build more semantically related content.

I hope that’s at least helpful?


The profit guy November 30, 2012 at 4:56 pm


Enjoyed your post and want to know if you were able to make money off of this such as advertising or were you trying to sell a product?

The bounce rate is high and so I figure it wasn’t to sell a product, correct me if I am wrong.

What was the total estimated traffic of the final amount of keywords that you picked. I assume that some industries or keywords would never get the traffic that you got.


Nick November 30, 2012 at 5:00 pm


Yes we do have an ad model, currently no products.

Total estimated traffic for our target keywords was very high, in the millions of queries per month range. I don’t know if that is necessarily true, if you are talking specifically about head terms for transactional queries – yes, probably. But if you venture into both navigational and informational queries you should be able to find very high search volume in most verticals.


Justin Brock November 30, 2012 at 5:34 pm

I would eat a worm for 10%. Maybe five worms.

I have a pretty good guess at the themes. I also have matched search queries from Google ppc, which is helpful.

The really challenging part is attribution. We’re a product company and are evaluating SEO/PPC efforts by sales volume and dollars. I can show organic as a source, but not much else.


Nick November 30, 2012 at 5:46 pm

LOL. Point taken.

Do you have multi-channel funnels, goals, and Ecommerce tracking set up within analytics?


Russell November 30, 2012 at 6:10 pm


To say I am blown away with not only your post but your effort to create the astounding results would be the understatement of the year. Fantastic job.

I have so many different questions for you that I am not sure where to begin.

I am presuming you will be monitoring this and only wanted to contact you privately. You can repost my praise, but I would very much like to talk with you offline.

I have a long background in website translation and know how to take and increase your ROI on your efforts. You can see from my site that I have the book written, but do not have a plan for it. Maybe we could do something together around that. There is a very large opportunity here, but I just haven’t been able to put my hands around it.

Also, I am currently working with another company and site that could really use some SEO help. We are in the ultra competitive weight loss segment and are struggling. If you are looking for new clients, I would like to talk about this as well.

Finally, and simply, great post man and job well done. super impressed.

I hope to hear from you.

email me and I will send call digits.


Nick August 27, 2013 at 11:56 am

Hey Russel – Thanks man.

I would love to take a look at your book if you would be willing to send me a digital copy? Always happy to read thoughts on digital marketing and promotion, especially in international markets.

Please feel free to hit me up via my contact form


Greg Gillespie November 30, 2012 at 7:36 pm


Amazing account of your trip to the top of a high traffic stream for your site.

One question I have for you is this, “If such a great community connection as you state, why the high bounce rate?” – Bounce 84.95% and Av Time on site: 59 sec?

This doesn’t seem to compute.



Ken Smith November 30, 2012 at 9:01 pm

Thanks for the post.

I too would love to see the site and learn more about the search verticals, but understand your hesitancy. Maybe you can write another post in the future when/if the site starts to slow down.


Davd Ligtenberg December 1, 2012 at 12:37 am

The thing that really stood out to me was the content strategy, it seems this is one of the key things that are really needed to generate great results like you have shown. It has really motivated me to have a look at this closer in our own strategies, so thanks for sharing your strategy in so much details. Overall this approach requires heaps of planning and work but if the results are so good, it definitely is worth it… even if we use it on a smaller scale.


Alessandro December 1, 2012 at 6:31 am

Yes all good but in not clear for me, a part the list of the setting web task above,how you ranking the site.


Nick December 31, 2014 at 11:19 am

Hey Alessandro – The site relies heavily on 1) the QDF factor; it acquires a lot of user-generated content for new phone models very quickly and 2) content depth; similar to Google’s “in-depth articles” SERP UI all of the content on the pages continues to build on itself to develop more and more keyword relevance around the topics.


Chris Irwin December 1, 2012 at 6:36 am

Thanks Nick. I do tend to agree that great planning coupled with a bullet proof IA is the base for success. I really like the idea of setting up a couple of pre-launch pages to guarantee traffic at launch! Great post



Emrah Omuris December 1, 2012 at 7:33 am

All I have to say is “well done” to this extremely well written post. I have to say, the fact that you do not want to reveal the website address(es) of neither of your projects is a bit upsetting as I also would like to see whether you have achieved this success with the help of some not-so-recommended SEO practices but I guess we will not know this until you reveal the website. May I dare to say you are trying to hide something?

Assuming all your activities were “white-hat”, I still thing the fact that you had a “considerable budget” to employ number of people, to pay for a relatively expensive architecture, but more importantly you had the money to develop your own CMS architecture is a step-ahead of many startups, which this post implies to targeting for.


Rich Amor December 1, 2012 at 10:02 am

How to cut the cord on traffic that didn’t perform? Nofollow and noindex the post, or just trash it? Thanks. Your reports amazed me.


Nick December 1, 2012 at 11:37 am

@Russell – Thanks, that’s a big compliment :) I got your email and will follow up this week. Cheers!

@Greg – That’s a good question. It’s an informational site, so visitors are coming, finding answers to their question(s) and moving on. As for users connecting with one another, the site supports posting from email, so once a conversation is started we found that most of the continuing interaction is made from off the site.

@Ken – Completely understandable and yes, once the project is a bit more public I plan to write more about it. Thanks.

@David – Yes! Content strategy and deep keyword research and analysis is are paramount in successful enterprise SEO.

@Chris – Thanks!

@Emrah – That is an interesting concept… I guess in my defense I think the Panda / Penguin updates did a pretty good job of wiping out most of the websites using ‘not-so-recommended SEO.’ Yes, in terms of my budget and capabilities for the project you are right – I was very fortunate to have the funding necessary to get the right people and build the right system. This was absolutely a large driver of this success, the CMS in particular. This is how great software is made though right? People realize a need they have, they fix it, and when it works that have something better than what’s out there so if they can, they bring it to market.

@Rich – Do you mean content that didn’t perform? Once your page is indexed, unless the you feel the concept at large is completely bunk, I would say make the effort to revitalize and improve the information on the page – I would almost never recommend using nofollow or noindex for a piece of public content.


rich amor March 28, 2013 at 9:43 am

Oh, Nick.. I’m hit by google dance. How to recover my site?


Nick August 27, 2013 at 12:31 pm

I just started using LinkRisk and have been very happy with their process and analysis so far, so I would absolutely recommend them.

Mike Poller December 1, 2012 at 9:51 pm

For Bibiano… what if you did different IA for the same product pages and then let customers and real world results tell you which works best? Three or four different paths to the same final destination.

For Nick… Fantastic experiment. It takes balls to tackle the Japanese language. Congrats on your success. I have one quibble with “you can grow a new website to over 100,000 organic visitors per month in less than 1 year.” You can’t grow ANY website to > 100,000 visitors/month. If your site is narrowly focused geographically and by vertical, let’s say “Key West, Florida burger restaurants” the population just will not generate the traffic.


Nikki December 2, 2012 at 11:33 am

Hey Nick –

LOVED this post! I’m dissecting it piece by piece it has been a great resource for me.

Do you happen to have a dedicated post for Pumpkin Hacking?


Nick December 2, 2012 at 12:03 pm

@Mike – That’s the best quibble so far, you are absolutely right. However, I was very careful in choosing my words, I never actually said any :).

@Nikki – Thanks Nikki! You should definitely check out the pumpkin hacking post I linked to on SEO Book by Peter D, it’s really good!


John William December 2, 2012 at 10:13 pm

Hi Nick,

You have shared a great success story. I’m little bit confuse about Pre Launch. I want to know, how can your site indexed and crawled by search engines in Pre Launch mode? if crawled then what difference between launch and pre launch. I’ve pre launch my site and start link building but restrict search engines to crawl and index my site. Is it right approach or wrong?

Please help me regarding this.



Nick December 3, 2012 at 10:32 am

Hey John – That’s a great question. We actually built a small app that would support UGC content to be created, shared, and indexed.. allowing us to start getting URL’s indexed and crawled prior to launch. We payed particularly close attention to the architecture of these URL’s knowing full well they would need to support the same structure as the full website upon launch. In my opinion pre-launching with a specific set of pages to begin building relevant keyword authority is always a plus. Thanks for asking :)


shaw December 2, 2012 at 11:14 pm

Love this post, I have a small ecommerce website and I am struggling to get traffic, I am not a website designer nor expert, I use open source cart for my e-commerce website and I know basic stuff only, can anyone help me with SEO and how to get a lot of traffic to my website? Thank you and I love this post and will love to get my site going thanks



Nick August 27, 2013 at 11:58 am

Hey Shaw –

Which open source Ecommerce platform are you on? Some are significantly more geared for SEO than others, and often times this can be a major factor inhibiting your organic traffic growth…


Meghna December 3, 2012 at 3:43 am

That was a great share Nick. Thanks for sharing such a good info. But still to get it clear, in this highly competitive web market is that possible to make bring in such a number of visitors to the site within a short span? Indeed still you deserve a better position and keep up your work!


Nick August 27, 2013 at 11:59 am

Hey Meghna – To be honest, no, this is not possible in every vertical, but it is possible in a LOT, it take creativity on the content and promotion of the content… it’s not always what you write, but how you position it can go a long way in terms of traction and results.


Paul Heim December 3, 2012 at 10:28 am

Great article, have you designed any platforms/programs for either a general user to do themselves and/or are you offering this type of SEO services as a package?


Nick December 3, 2012 at 10:36 am

Hey Paul – Thank you. We are currently testing the waters to see how much interest there is for an SEO focused UGC platform… so far the response has been positive. My team and I are currently in the process of gathering the requirements to package up this platform to be released as a SaaS content solution. I’ll definitely be talking more about it and asking questions as we get further along. The best way to stay abreast of any updates is to subscribe to my mailing list. Cheers!


David December 3, 2012 at 12:38 pm

Hi Nick – regarding the child to parent page link authority flow…

In your Philly page example, on the Philly page iteself do you also have links to Philly Team, Philly Office, Philly etc. (the child pages)?

I’m curious if the natural, user-friendly links that go both ways (parent to child, child to parent) impact the passing upward of link juice? Or by doing links both ways do we screw up the advantage of the structure you recommend?



Nick December 3, 2012 at 12:58 pm

Hey David – awesome question, and not to frustrate you too much; it depends… (I realize that sucks as an answer) so I’ll try to give a bit more of an explanation:

Underneath the location (Philadelphia) directory I would build out pages for each content set that warrants it’s own page, so as you mentioned, our office, the team, and maybe the neighborhood. I would link to each of these pages from the parent directory, Philadelphia, and then link each of the pages at this level, i.e. /Philadelphia/This-directory-level to one another to send contextual juice between them. Most likely I would not link from these detail pages back to the parent directory beyond any links that may be already within the navigation.

Does that help at all?


Gustavo J December 3, 2012 at 4:15 pm

As a Latino, your post is just FANTASTICO!!
Not only you did a stupendous work in the article but you have gone the extra mile in answering each comment. WOW! truly incredible.

I have a question:
Let’s say the business site is a “Local taxi company”. Could I use a UGC site and how would you use technical SEO combined with content strategy on this type of business model.

There are many many business owners or entrepreneurs out there with the same question. How to achieve great results with a local business.

Thank you so much for your expert input and once again congratulations.
Wish you lots of success with your projects!

Gustavo J.


Nick December 3, 2012 at 7:33 pm

Hola Gustavo – muchas gracias por tu comentario! :)

UGC is going to be particularly tough for a local business, not to say impossible, but very challenging. The challenge would be finding enough people in a local area to really get them excited about the topics of discussion… if I was running a local business I would try to build content that would help solve my user’s geographically specific problems, so for a taxi company this might be ‘Tips for hailing a cab on Market St.’ or ‘Why you should call cabs in advance on Friday nights in old city,’ etc.

UGC is not completely out of the realm of possibility, but keeping it hyper-local would be extra tough – perhaps instead build a community around sharing their taxi stories; topics could range from best/worst to funniest/scariest, and any others that your audience could connect to personally. This probably wouldn’t give you the local search engine results you are looking for but would give you a base of users you could tap for feedback. Eventually you may be able to leverage this website to begin ranking for local queries – but it would take some time.


Nick August 27, 2013 at 12:02 pm

Hola Gustavo – Muchas gracias! :)

Hmm that’s an interesting one; one idea off-hand would be to host 3rd party reviews not only of taxi services, but potentially of taxi ‘experiences’ that is location specific; so for a local taxi company in say Philadelphia (where I’m from), as a customer I would want to know which taxi company’s are the fastest, most reliable, had the best drivers, etc. in each neighborhood – as there are going to be some inherent differences.

So building out content for taxi reviews in old city, versus center city, versus South Philly, etc.

Reviews go a long LONG way in local business, and are starting to play a major role in local rank signaling.



Heather Physioc December 3, 2012 at 7:15 pm

I need to make this part of my regular process instead of just when I happen to think of it or notice a particular keyword being successful: “As soon as a topic began to grow legs, we would focus additional keyword research on finding concepts and phrases that were both complimentary and contextually relevant.” I do it, but I don’t do it nearly consistently enough. I can envision the beautiful web of content now…

Also, you helped me realize that it’s definitely time for my largest site to upgrade our hosting to something much more powerful. In fact I can’t believe we’ve let it go on so long without something with more gusto. So thanks for that.


Nick December 3, 2012 at 7:36 pm

@Heather – Absolutely! That concept really is the DNA behind pumpkin hacking – which is so powerful. Hosting upgrade is also money well spent, especially as page speed is only becoming an increasingly important signaling factor to search engines. Please keep me posted on your progress – would love to know how any changes in your process or management lead to traffic or conversion increases. You’re very welcome :)


Ryan December 3, 2012 at 8:03 pm

Very impressive. The idea of pumpkin hacking has my mind spinning and something I wish I had learned along time ago.. I think that alone will help me grow my site over the next year


Nick December 31, 2014 at 11:21 am

Thanks Ryan – Yeah, I’ve used it on several content-focused sites now and the hardest part is pulling out the axe to chock off content that’s just not performing.. but it almost *always* pays off.


Ken Savage December 3, 2012 at 10:23 pm

Cool post, I have a few small sites that I’m looking to build out into membership communities. Inspiring ideas.


Nick December 31, 2014 at 11:23 am

Thanks Ken, I’m in the process of doing the same thing right now and one technique that’s been really helping in the beginning is mixing in evergreen posts with more time-sensitive, event-driven content.


Michael December 4, 2012 at 8:54 pm

How big is your team? How many writers? I assume you have a local staff who knows which content you want and how you want them to be optimized, etc… the whole SEO knowledge.

How do you manage to research keyword if you don’t read Japanese? Comparing it character by character? When I read that you’re speak and read no Japanese, I thought you’re into some kind of autoblog. Obviously you don’t.


Nick December 5, 2012 at 9:51 am

Hey Michael – The team is currently 6 people including myself, but at one point I had 5 full-time writers. Yes, all writers were local Japanese and they were managed by my content manager, who is also Japanese (and a very smart guy).

The process and evaluation model we designed allowed for us to automate much of the initial identification and evaluation process, and the architecture I designed allowed for the site to scale without having to analyze pages on a character by character basis.

Nope, no auto-blogging here :)


Andrew December 5, 2012 at 8:54 am

Nick – really interesting post… 2 questions:

1) Can you elaborate / share more about the type of website? You said you’d tested many verticals. Were these related verticals that lived together on the site and you optimized the best ones… OR did you test the verticals and then make the site the focus of the vertical that performed best…

2) Can you share more about the evaluation model you used?


Nick December 5, 2012 at 10:04 am

Hey Andrew – Thanks for the comment and the questions.

1) The content is now completely driven by the users. We started out with a shotgun style approach targeting broad categories like travel, health, shopping, food, etc. We then paid very close attention to what engaged out users and drove conversations, making sure to bring more attention and dedicate more content resources to these verticals, i.e. pumpkin hacking. Over time we found that a handful of categories drove the most growth, so we focused on them. We didn’t deprecate the other categories – just slowed the investment of development resources.

2) That’s a tough one; as this is the special sauce of this project… I can share the approach but not the specific heuristics or weights. The goal here was to develop an evaluation model that let us look at the macro factors for a keyword, starting with the competitive landscape. We paid attention to who the current ranking competitors were, how old/strong were there domains, what did their link profiles look like, including velocity, link diversity ratio, etc. We also looked at things like the size of the market, i.e. how many competing pages, average number of links and linking root domains, and content profiles.

We took all of this and created a formula that would discount estimated traffic based on a given investment of time and money and a projected SERP rank. This is by no means an exact science, but we were able to dial in our estimates over several months to be able to, within an order of magnitude, project the cost and time it would take to rank for a given keyword. From there we would project the traffic we could acquire and attach this to a valuation, letting us project a return for a specific investment.


Pinwordpress December 5, 2012 at 10:35 am

Really inspiring post, these are some great tips


That Food December 6, 2012 at 10:07 am

How about one-man-blogs that write content based on experiences with no specific keywords or on a subject that is almost as jaded and popular as porn?
Is there a way to break trough in such a situation?


Nick August 27, 2013 at 12:05 pm

I mean, I’m a one-man-blog, but I focus on specific experiences that I think will help inform or educate my target audience; people interested in search engine optimization…

Porn is hyper-competitive but also hyper focused… sites out there in the adult vertical that getting the traffic and links are doing it with laser-focused content and keyword strategies. The only advice I have to offer up here is you can’t have a general blog and hope to gain any traction; you need to carve out and take ownership of a specific vertical or micro-vertical.


Ahmad Salihin Mohd Sofian December 7, 2012 at 11:15 pm

Hi nick, love what you have done here. I must congratulate on your success, bravo!

I’ve read all through your post and your detailed comments. Thanks for sharing this :)

Iam very curious to know about the keyword opportunity evaluation and Iam not getting my hopes high for asking you this. But I’ll just take my chances.

Would you kindly share us the details on the keyword opportunity evaluation formula.

I would be honored if you could also email me the details.

Thanks in advance.


Nick August 27, 2013 at 12:06 pm

Hello Ahmad – Not at all, in fact I had enough interest that I wrote a full post about SEO Strategy for Business, please check it out and let me know what you think, and also if you have any more questions.



Will December 13, 2012 at 4:47 am

Wow Nick! What a great article – it gives me a lot of hope and encouragement. I love the term ‘pumpkin hacking'; it’s something I am doing in my own small way so now I know what it’s called too – cool ;)


Nick August 27, 2013 at 12:07 pm

Will – Thanks! Yeah Pumpkin hacking is an amazing approach to build focused success… those farmers are smart folks :)


Dan Stativa December 13, 2012 at 6:13 am

It would be great if you could explain more, in a dedicated article maybe, about the mathematical model you have built for spotting keyword opportunities.
What I am especially interested in is how did you get your keyword list… I have some solutions to this problem but I have a feeling they are not optimal. Would love to discuss details with you if possible.


Nick August 27, 2013 at 12:10 pm

Hey Dan – Actually I got that question a lot so I wrote a full post, with an example model for download, about my keyword opportunity model.

Yes, a lot of people wanted to know a good process for this so I have actually written 2 posts:

1. How to Do Keyword Research for SEO, and
2. A Simple Process for Getting Started with Keyword Research

I would love to hear any feedback on either you would be willing to share.


Jop December 13, 2012 at 10:20 am

Wow, what a post, what a wave of great comments. First of all thanks for this great article. And now my questions :)

1. what exactly do you mean with “vertical search” without having to reveal your niche. something like this maybe:

cars -> brands -> car types

2. You wrote that for the first site you needed 10 articles per day. However, for how long?

3. Then for your second case study you wrote that you just needed 15 pieces? Do mean in total? If yes, how can this be? I mean how can a site get over 100k visitors with just so less content?
Probably, I haven’t really understood your strategy :(

Maybe you could make a more in-depth post about this, or an ebook, I would buy it :)

Best regards


Nick December 14, 2012 at 11:15 am

Hey Jop –

Thanks :) Let me try to answer your questions:

  1. Vertical markets are more or less micro-industries that exist within search. So where car’s are an industry, a vertical within automotive could be wheels, tires, car covers, etc. I go into more detail in this post;
  2. We published on average 10 new pieces of content per day for the first 6 months, and then slowed and only published relevant news as it came out
  3. Correct. We took lessons from the first site and crafted 15 pieces of content targeting a sub-set of keywords, published them and immediately saw a large wave of traffic; almost 4,000 visitors the first day. As I’ve mentioned in an earlier comment, volume of content and traffic do not have a linear relationship; one piece of content can created tens of thousands of visitors, it all depends on how you build it and what the targets are.

Funny you should mention, I’ve started working on a book on information architecture for SEO – as this seems to be an area that I’ve found many struggle with, and yet it is so critical (IMHO) to SEO success.

Thanks again.


Jop December 14, 2012 at 7:51 pm

Hey, an ebook! I read about this silo structuring before. It was a guy with a site called seo2020, maybe you know him. what will be the content of your ebook exactly?

just a few minutes ago a guy on a forum wanted to know why is not ranking with his ecommerce site although he builts a good amount of backlinks. he told that there are sites on the top spots having no backlinks at all. I guess this has again to do with his site’s structure. I simply told him to copy the site’s structure of the websites in the top positions :)

Unbelievable! Thanks for your reply but this really knocks my socks off! So, you received the same traffic in a much shorter time with just 15 pieces compared to, ehm, over 1500 articles? I would like to ask you what your basis for this analysis was but I guess this is your secret :)


Krisztian December 15, 2012 at 10:37 pm

Great post and case study Nick. Would be very interested to read about more details on your content strategy though. Well done over all.


Nick August 27, 2013 at 12:12 pm

Hey Krisztian – Thanks very much, I actually took a deep dive into the specific content and launch strategy in a post over at Search Engine Watch, you can read it here: From 0 to 1.4 Million Visitors in Less Than 6 Months

Reply December 19, 2012 at 4:03 am

I’am truly amazed. Great job, and pumpking hacking rocks! :)


Ben December 23, 2012 at 6:36 pm


My site (which is down right now, switching to VPS), is a site that allows users to publish material. Kind of like So let’s say, that I have an article that ranks well for “tea”, brings in about 10% of my traffic. Based on what you said in “Building a Keyword Database”, what would I do with this keyword if anything? Would I build more posts around this keyword?

Also, how often would you publish new posts and what did you do for back link building?


Nick August 27, 2013 at 12:22 pm

Hey Ben –

That’s a great question, I actually just recently published a post on using a shotgun style approach to keyword research and then drilling down to specific keywords based on contextual relevance.

Building more content in general around “tea” is a good idea, but not content for content’s sake, each piece should have a specific purpose and it’s own individual keyword targets, one thing you need to worry about when creating lots of similar content is the potential to cannibalize your own rankings.


ricky December 27, 2012 at 7:38 am

this is so awesome…i haven’t seen stats like this this before…


Nick December 27, 2012 at 10:35 am

Hey Ben –

If you want to grow your organic traffic for items related to ‘tea’ I would suggest finding other high search volume concepts closely related to the topic, such as types of teas, tea leaves, infusers, cultural practices or differences, etc… the idea being to build content containing keywords, and more importantly semantic relationships around the topic of ‘tea,’ with the end goal being to broaden the relational authority your website has for more long-tail keywords.

Publication frequency is not an exact science, my only advice would be not to publish all at once but instead drip posts out on a daily or weekly basis. Honestly, we didn’t do any link building (but I’m not saying you shouldn’t, and in fact, check out Jon Cooper’s link building course if you are looking for how to get started) but we were able to earn links organically from having genuinely interesting content and an engaged audience.


Rizly January 7, 2013 at 3:08 am

Thanks for the great ideas !!
The launch before launch is new think I have learned Actually I couldn’t do it before I launch the website ..have to try for the next websites

Thank you very much


Nick December 31, 2014 at 11:24 am

Thanks Rizly


Mohamed Rizly January 7, 2013 at 3:10 am

Thanks for Great idea ….The launch before launch is new new thing !!!


steve January 9, 2013 at 12:41 pm

Really nice, your results are crazy :)


Rank Watch January 17, 2013 at 2:07 am

“The easiest way to ensure a successful product or website launch is to launch before you actually launch.” I go promoting this fact every time to any potential blogger. The best way to stand yourself firm and the deliver. I liked you first key points talking about mathematical calculation, evaluation and your Pumpkin Hacking idea(good logic).


Nick August 27, 2013 at 12:22 pm

Couldn’t agree more – thanks!


Paul January 18, 2013 at 1:47 pm

How much did this project cost you in time and money? The post is inspiring but I imagine it was expensive…


Nick August 27, 2013 at 12:26 pm

Hey Paul –

That is one of the best questions on here. I’m not going to say it was cheap, but we did get a great piece of tech out of it; an SEO-focused CMS built on a dynamically scalable platform (Ruby on Rails).

I designed the application architecture and had a colleague of mine do the build, so the development was actually surprisingly cheap. I used a number of external, remote resources managed by a handful of native Japanese content professionals.

All in all the cost was in the mid 5 figures, but SO worth it.


Danilo Petrozzi January 24, 2013 at 8:42 am

Very nice! The whole analysis is also detailed and definitely useful


Nick August 27, 2013 at 12:26 pm

Thanks Danilo


Paal January 24, 2013 at 10:30 am

Great read. Interesting take on how to approach a challenging project such as seo for a site in a different language and character set. I will definitely take this onboard for my next few projects and share it with colleagues.


Nick August 27, 2013 at 12:27 pm

Hey Paal – Thank you.

Yes the challenge to do SEO in Japanese was certainly the hardest part, but also the most rewarding.


Sachin February 5, 2013 at 12:57 am

Hi Nick , Thanks for this Information !! Its really inspired me . I Also just started my blog , Can i achieve the same thing ?


Nick February 5, 2013 at 12:24 pm

Sachin – Thanks for the comment, inspiration is always a nice reward :) Absolutely.. Anyone can repeat this with the right understanding of keyword research, content strategy, and enterprise SEO. I realize I am making very difficult tasks sound simple, and they are not simple but they are possible. Feel free to ask me any questions that you feel might help you. Cheers!


jossef February 25, 2013 at 2:41 pm

Amazing … thank you, but how can a newbie do the same or reach 1% of that traffic


Nick February 28, 2013 at 8:22 pm

Hey Jossef – it all depends on the search vertical, it would be really tough to do in the SEO or link building industries, possible, but tough. A good example of an industry blog creating content at this level is quicksprout.


PR Canda February 26, 2013 at 2:11 pm Corp believes in top positions for our client’s websites in search engines, but statistics says 95% of visitors do not pass the first page.


Absh February 27, 2013 at 2:55 am

If it’s really happen then i guess out of 120 if they get 1 million traffic that is well and good .


Urdu-English March 6, 2013 at 1:26 pm

Amazing stats, sounds too good to be true, but there is actually some very good logic in this article. Keep up the good work!


Nirmal Kumar Pandit March 9, 2013 at 5:19 am

Actually, traffic depends your quality of blogging, if you are writing quality full blog, definitely visitors will come on your site. In blogging SEO is the most important things and all the traffic depends on that.


Maciej Fita March 15, 2013 at 10:23 am

I find that people (business owners) really don’t want to invest the resource that it truly takes to build traffic numbers like this. It takes a strong multi-pronged approach with a strategic mindset to pull in good quality traffic numbers. Most just want a quick fix.


Nick December 31, 2014 at 11:27 am

Maciej – Very, very true.. but for the people that will put in the time and energy, it really pays off.


off page services March 16, 2013 at 11:56 am

I was hoping you would mention our tool as one of your commenters above was specifically looking for a tool that gives free reports.

Our website grader uses both SEOMOz and SEMRush APIs and then has an option for a free monthly report that includes rankings, backlink counts, domain authority and social media features as well… Could we be reviewed?


Nick December 31, 2014 at 11:26 am

I’d love to take a look – can you share a link with me?


John March 17, 2013 at 5:48 pm

Hey Nick, what platforms of UGC did you use? I tried a forum once but got over run by spam. I’m currently looking for some other ideas.

btw, great stuff and site.


Nick March 18, 2013 at 10:49 am

Hey John, thanks. We actually built the platform ground up after trying a few others and not finding anything that really met our needs. Wordpress + PHPbb is decent though from what I hear…


Daria March 18, 2013 at 7:57 pm

Hey Nick!

That’s amazing work… it seems unbelievable that you’ve achieved such a success without putting up any money
I’m from Russia and i decided to make an English version of my website… and now i see that English speaking SEO specialists are much more upgraded than russian…


Nick December 31, 2014 at 11:28 am

Hey Daria – Are you going to localize your content in English on the same site (which I would recommend) or are you planning on launching a separate site?


Noman March 21, 2013 at 2:30 pm

i need a someone who know about traffic i have 8 websites but very low earning :(


Nick March 21, 2013 at 3:49 pm

If you have a budget then that won’t be a problem. Also you should check out SEO Leads if you need help finding an SEO within your budget and vertical.


FacebookUser March 23, 2013 at 8:25 pm

I guess I don’t get it, the post was more about stats & vaguely what you did to get the traffic. I would like to know where some of the content you wrote was posted, how many keywords did you focus on at a time in each content article, things like that.
This is my first visit to this site.


Nick March 25, 2013 at 11:47 am

Hey Kent – All of the content was posted on the new domain that I talk about in the post. Nowhere else.

There was no specific formula for how many keywords for each piece of content, especially since much of this content was user-generated. If we were seeding a new content topic we would not focus on “including x keywords” as much as making sure we developed a comprehensive description of the topic, which often included keywords directly related to the industry, product, or problem.

Thanks for the comment.


Nick August 27, 2013 at 12:30 pm

I wrote a detailed post on the content, posting timeline, and keyword focus on Search Engine Watch, you can check it out there; From 0 to 1.4 Million Visitors in Less Than 6 Months – A Lesson in Growing Organic Traffic.

Please come back and post any questions you have. Thanks.


Rahmat Mulyadi March 31, 2013 at 6:40 am

Nice read, my website is 5 months for now, but never get more than 300 visitors a day. i really have no idea how to increase more traffic to my weibsite.


Nick December 31, 2014 at 11:29 am

What is the topic focus of your content?


Nwosu Desmond April 3, 2013 at 8:57 pm

This is definitely interesting and i am always glad whenever i read an article as informative and educative as this one, thanks for sharing.


Nick December 31, 2014 at 11:30 am

Thanks for reading Nwosu


Learn Coding April 4, 2013 at 5:18 am

Hi Nick

Thanks for the methodology, actually got an opportunity to implement this for a startup. Six months into the project we are 30% there and going strong. Should be doing the Gangnam style in another 5 months if all goes well.



Nick April 5, 2013 at 11:07 am

That’s so cool! Thank you for sharing – I would love to hear how it’s going and where you’re at in a couple more months.


jophan April 6, 2013 at 1:33 am

Hi there,

it would be great to hear more about your approach.

How many articles/posts did you write in which time?
Have you targeted certain keywords or what was your strategy for writing articles?


Nick April 8, 2013 at 8:37 am

Hey Jophan,

If you read the post I go into details about how the keyword research was done and our approach to identifying content development priorities. If you read the comments above I go into more detail regarding the number of posts and our timing on publication.

If you have any more specific questions that haven’t already been answered, please feel free to leave them in a comment and Id be happy to respond. Thanks!

Matt Coffy April 15, 2013 at 3:26 pm

What interesting stuff you have here, Nick. Just browsed through all the comments as well, by the way. I guess it’s okay then to set aside the risks in following such format even in a different language. I’ll be sure to note down your tips and consider them on my next projects. Thanks a lot!


Nick December 31, 2014 at 11:31 am

Thanks Matt! Which risks are you referring to specifically?


LD Puri April 15, 2013 at 10:38 pm

Great case study Nick. Definitely some good takeaways.


Nick December 31, 2014 at 11:31 am

Thanks LD


Jemma Taylor April 17, 2013 at 5:26 am

This is one marketing strategy that I haven’t been really using. I have thought about this as I noticed that people in forums. Thanks for valuable sharing!!


Nick December 31, 2014 at 11:32 am

Thanks Jemma – What’s been your focus strategy on WiseStep ?


pagine verdi marketing April 22, 2013 at 5:38 pm

very interesting article and clear aspects that can lead as a benefit of seo techniques.


Mahadi1971 April 24, 2013 at 9:41 am

It made me super impressed. Great job NICK!!!
Launch Before The Launch is a major points in your article. Actually i didn’t understand this like others point. If possible, please explain easily. It would be great if you could explain more.


Nick December 31, 2014 at 11:33 am

Hey Mahadi – The core concept of a pre-launch is actually pretty simple; to really hit the ground running (especially on a new website) you need to put a lot of time into prepping both content, users, and *buzz* for as soon as you launch.

And in order to do this you need to actually start “launching” your project before it’s live. One of the easiest and best ways I’ve found to do this is to invite people you trust (who are smart and ideally experienced in the area) to come and give feedback on your site and content before it’s live to the public.


Leadershipstreet April 25, 2013 at 10:03 am

amazing posting. goodjob


Seo Specialist May 10, 2013 at 2:20 am

Nice article and great SEO techniques


Nick December 31, 2014 at 11:35 am

Thanks Luca!


tai game mien phi May 14, 2013 at 3:49 am

Nice Blog I Used A Lot Of Your Tips!


Download pes 2014 full August 9, 2013 at 3:23 am

many useful tips. i like it!


Adi May 22, 2013 at 9:31 pm

what the meaning of organic visitor?


Nick May 23, 2013 at 10:34 am

Hey Adi – It means they came to the site naturally, either through search or from a link placed somewhere that was not paid for. The opposite of organic would be coming from a ‘paid channel’ such as an advertisement, banner, sponsorship, etc.


San May 25, 2013 at 10:01 am

What is the bounce rate of the visitors?


Nick May 31, 2013 at 8:45 am

Hey San – It is actually relatively high, averaging around 70%. However, this is not a bad bounce rate, it signifies that visitors are coming to the site, quickly finding an answer to their question, and then moving on (the content is UGC focused on opinions and experiences of specific products and services).


DCKAP June 4, 2013 at 5:49 am

Great research, I’ll try to implement this on my site.


Perry Ning June 10, 2013 at 6:19 pm

Hi Everybody,

I am happy to report that my keyword Heat Exchanger Animation ranked 1.0 on Google in 20 days after I started the website. Here are the details. Hope this may give you some keyword idea.

Thanks, Perry Ning


Nick December 31, 2014 at 11:35 am

Very interesting, Thanks Perry!


IncHis June 11, 2013 at 6:52 am

Thanks for the great article, I launched the website some time in december 2012. worked on everything in the book, got my seo right and did some marketing, the website is in english, scores okay on page rank. but am still ntoi getting the 100 000 visitors a month and when it comes to ngagement its is doing dismally, so what more can you suggest, please go to the website and get back to me


Nick December 31, 2014 at 11:38 am

From taking a quick look most of the pages are actually *very* thin on content with only 1 or 2 listings. Personally I would try to find ways to combine a lot of the more specific (thinner) category and sub-category listings so they are much more full of content and the site looks more “complete.”


Rohit Roy June 24, 2013 at 12:59 pm

very nice Nick superb article thanks man for sharing………..:)


Nick December 31, 2014 at 11:40 am

Thanks a lot Rohit


Shakira June 24, 2013 at 8:30 pm

Thanks a-lot man, let see if i can get 100k unique visitors in less then 1 year, i like your strategy of pre launch, because if we launch a website with 100 quality pages once created, then Google crawl them at first, because they take time to crawl your website next time.


Nick December 31, 2014 at 11:41 am

Hey Shakira – I would actually recommend against launching a new website with all the content on it from the beginning, and instead focus on a just a handful of strong pages, and then drip out the rest of the content a few days apart to build momentum with your crawl and index rates.


Raman@totalmedianews June 28, 2013 at 8:16 am

Amazing article…
I never knew that SEO can be so effective for increasing the visitors on a website..
Now i m all set to optimise the SEO of my site TotalMediaNews

Hope I will gain 100k visitors in a month…:P


Irene Maguddayao June 30, 2013 at 8:22 am

Thanks for sharing, I needed this info and I totally agree with you. Colibri Tool has served me with all my SEO needs and so far it’s the best tool among the ones I am currently using. I am yet not sure if I will continue using the other tools, but for this moment, my free trial period of Colibri Tool seems to be serving me right with all my SEO needs.Check more on it at: More Power!


chyardi July 5, 2013 at 3:22 am

Some are trying to increase the number of visitors by way of fees, participate in various forums, some are using illegal methods, etc.
After reading this article, with a good SEO strategy and planning, it can significantly increase the number of visitors, thanks :)


Nick December 31, 2014 at 11:44 am

Thanks for reading and watch out for those illegal methods.. they can do much more harm than good :/


Vikram July 10, 2013 at 5:37 am

Great post,

I’ll try to implement this on my site.


gameaz July 10, 2013 at 10:48 pm

Good Job on your web marketing!! I’d like to get 100,000 on my site someday.


Buto July 12, 2013 at 11:00 pm

goodjob! I love your case study


Nick December 31, 2014 at 11:44 am

Thanks Buto


Greg Gillespie July 15, 2013 at 11:39 pm

Hey Nick,

Great example to model by, sure nice to have such a client in an obvious huge traffic stream, well done.

Have you had any other successes of this size?



Nick July 16, 2013 at 7:00 am

Hey Greg –

Thanks man. This was actually a project I did as an experiment in Japan (not a client site, hence my ability to share so much info). We did actually try to repeat this experiment and had great success. I wrote about on Search Engine Watch in a post called From 0 to 1.4 Million Visitors in 6 Months.

I would love any feedback you have.



Taylor Dean July 17, 2013 at 6:06 am

very well written. i love everything about your post. i can understand it very clearly! thanks for sharing Nick!


Nick August 27, 2013 at 12:35 pm

Thanks Taylor!


Matthew July 21, 2013 at 11:32 pm

I love it when I learn about a new pro in the business! What a TON of great content! I tweeted and shared and liked your site and this post. I came across your site from a blog post about link bait at

I am also adding a link to your site on my RESOURCES page for my visitors to read!

Thanks for sharing!


Nick July 22, 2013 at 4:26 pm

Matthew –

Always thrilled to hear someone finds my stuff helpful, thanks so much for the shares and the comments man. Please never hesitate to hit me up on twitter to chat about projects, strategies, whatever – I eat, sleep, and breath digital marketing :)


motemota July 29, 2013 at 12:48 pm

I love it when I learn about a new pro in the business! What a TON of great content! I tweeted and shared and liked your site and this post. I came across your site from a blog post about link bait.


Nick December 31, 2014 at 11:45 am

Thanks! Oh really? Which site was that?


JACK WILLIAM August 5, 2013 at 2:16 am

Solid post, I love it, This is very well written about how to grow new website to organic visits.


hardik August 6, 2013 at 7:14 am

i receive 1200-1900 visitor per day on my blog with just simply SEO, SEO is heart of Website / Blog, and template design is body of Website/Blog so both are required.


Zeyna August 7, 2013 at 4:08 am

This is an interesting post and i really appriciate the way author explain the steps to increase the traffic on the site. I must say this article provides us an idea of to work on traffic projects.


Nick December 31, 2014 at 11:45 am

Thanks Zeyna


Spook SEO August 9, 2013 at 6:35 am

Awesome post nick! I’m a strong believer of pumpkin hacking as well and so far its worked perfect for me. I wish you more success.


ali August 11, 2013 at 2:02 am

very nice article and nice ideas have been shared .


Proffer dotca August 22, 2013 at 12:46 am

Hi Nick,

What do you think you would change at first glance on my website.

Targeting a very specific niche and target audience is quite some work!


Nick August 22, 2013 at 7:37 am

Hey Proffer –

To be perfectly honest, I understand the purpose of the website – posting speeding tickets to potentially get some free advice or legal guidance from paralegals, but I still have no idea what a ‘proffer’ is… I would start with a more simple, plain-language explanation.

Next, since there is a local element, and people will most likely be searching for legal help and information in their local areas, I would build town/county/zip code level landing pages that will stand a better chance of ranking for local queries.

Hope that’s helpful :)


Proffer dotca August 22, 2013 at 1:59 pm

Thanks for this, it is a reverse bid concept where Paralegals bid whatever there fees is to represent the client.

But the word “bid” got a lot of negative feedbacks from Paralegals who weren’t keen on cutting each other off to get a client.

So I changed it to offer/proffer. I need to satisfy both sides.

I’ve done posters and such locally, and I started a single-tier affiliate program as an incentive to bring in clients with traffic tickets. Getting it off it’s feet sure is tough, lol!

Rumon Hossain August 27, 2013 at 5:05 am

This article will be very helpful for my new website.

Thank you so much.


Nick August 27, 2013 at 12:38 pm

Thanks Rumon :)


Vivek Khanduri August 27, 2013 at 5:35 am

Amazing post. I need to know a lot about SEO.


Nick August 27, 2013 at 12:38 pm

Hey Vivek – Are there any specific questions I can try to answer for you?


Raheel Mushtaq August 30, 2013 at 1:44 am

This is a great case study to learn how to rank your website within the first year which is the most crucial phase in the website..! It takes time for indexing and all so it’s harder to rank the website and good traffic


Freddie September 2, 2013 at 8:37 am

Very great posting and inpiring, but it’s hard to implement.
I have a year travel blog and done exactly all you have done but never reach the figure.

I think you have other secret tricks that you’ve never share.

Bottomline, it’s not that easy and just not that simple..


Nick December 31, 2014 at 11:46 am

Hey Freddie –

I never meant to make this sound easy or simple, I think the process I go through is straightforward but it does imply a lot of work being done consistently (especially research) to make sure you continue to build momentum and results..


Vance September 4, 2013 at 1:25 am

Of course not, because becoming a SEO expert (that too ethically), is not a cup of tea for everybody. The Search Engine Optimization services they provide are tailored to meet your requirements for a low fee. While some have specialized focus on one aspect, others may provide an all encompassing solution for your business.


Aman September 5, 2013 at 12:00 am

But how it can be is it true that keyword help most in the search, but mostly visitor search why and how to tutorials .


Nick December 31, 2014 at 11:49 am

Where are you finding data that says visitors mostly search why and how to tutorials? In my experience this is a vertical with solid traffic but FAR from the most searches..


ayoturu September 6, 2013 at 10:23 am

Very interesting, I also have a lot to learn about SEO


Margot September 10, 2013 at 5:06 pm

Did you use SEO packages to seek the help of web content writers who specialize in this kind of job? This kind of strategy needs to take into account how the various search engine algorithms work, and all the steps paraphrase the advancement of PageRank of the website at the Search Engine, which is leading the real SEO.


Nick December 31, 2014 at 11:50 am

Hey Margot – Nope, I designed the architecture of the site and the go to market content strategy, hired writers and translators with NO SEO experience, and we just kept grinding.


Nikhil @ September 11, 2013 at 9:21 am

This is awesome nick. Congratulations for your achievement! I hope to take insights from your case study! Cheers! :-)


Zach September 11, 2013 at 7:31 pm

This post is so sick it makes me want to puke…then seriously reconsider my very average SEO processes.



Nick September 12, 2013 at 11:33 am

Haha Thanks Zach :)


Nishkarsh September 12, 2013 at 9:05 am

Very good articles, thanks you, please suggest me, how much directory, article,social networking, site we have submit then we got 100, 000 new visitor, or continue post and always work on SEO part, please suggest


Nick September 12, 2013 at 11:34 am

Hey Nishkarsh – I don’t use many directories and tend to focus mainly on content creation and promotion. Who is your target audience?


Fawn September 12, 2013 at 11:54 am

When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each
time a comment is added I get several emails with the same comment.

Is there any way you can remove people from that service?

Thank you!


Nick September 13, 2013 at 9:32 am

Hey Fawn –

That is completely understandable, especially because this post has a lot of comments.

To manage your subscription preferences go to and you can manage all of your post subscriptions.

Let me know if you have any trouble.


Naveen Mayura September 13, 2013 at 1:44 am

very interesting Nick*, its sounds great, good acheivement


Nick December 31, 2014 at 11:52 am

Thanks Naveen


Seocolli September 13, 2013 at 11:09 am

Excellent analysis of much use. Congratulations


Wolfgang September 13, 2013 at 5:32 pm

WOW just what I was searching for. Came here by searching for 100000 visits


Nick December 31, 2014 at 11:53 am

Yeah I think I rank pretty well for that keyword :)


Ernest September 15, 2013 at 6:42 pm

Yes! Finally something about How To Increase Website Traffic 2013.


Nick December 31, 2014 at 11:53 am

Thanks Ernest


Hari P V September 16, 2013 at 7:16 am

I have done a few similar projects, and on some i failed, but on others i have gathered over 300k / years. Nice case study!


Brijesh Rupareliya September 18, 2013 at 1:15 am

Hi Nick,
Excellent post buddy. I am really really impressed by this post. I am feeling excited right now. Great work man.

I have few questions regarding the same visits.

1. How many pages do you have on your website?
2. How much keywords you are targeting on each page?

Kindly let me know so i can design the same strategy.


Nick September 18, 2013 at 7:54 am

Hello Brijesh –

Thanks for reading and for your kind comment.

1. The website I discuss in this post currently has around 17,000 pages, with more than 12,000 being user-generated.
2. Generally speaking, we are targeting 3 to 5 keywords with our landing pages, which live at 4 levels including category, sub-category, top-lvel topic, and sub-topic.

For more detailed information on the methodology, and how we actually tripled these results with only only a handful of pages (less than 20), check out my traffic case study on Search Engine Watch.



Brijesh Rupareliya September 18, 2013 at 11:50 pm

Thanks Nick.

I really appreciate your efforts. Thanks again for your kind reply.
I won’t mind if i can do testimonial for you.

I would love to be in your contact list.
Let me know your contact id so i can add you in my contact list.


Brijesh Rupareliya September 25, 2013 at 2:01 am

Hi nick,

1 more question i have. It would be great for us if you will answer of my question.

How many resources are working on that project in SEO?

I hope, you don’t mind to answer this.

Lee Trotman September 18, 2013 at 5:32 pm

Great items from you, man. I’ve read your stuff prior to and you’re simply extremely excellent. I actually like your approach right here, certainly like what you’re stating and the way through which you explain it. You make it entertaining and you still care for to stay it smart.

I can’t wait to learn far more from you, this is actually a tremendous website.


Nick December 31, 2014 at 11:54 am

Thanks a lot Lee.. lots more to come in 2015!


Ian September 20, 2013 at 2:46 am

I totally agree with you, we all should focus on content strategy, understand the power of information architecture to get a good result.
Thanks for your great post, Nick, keep it up!!!


Nick December 31, 2014 at 11:54 am

Nail on the head Ian. Thanks!


Ian September 20, 2013 at 2:52 am

Great post!!!.
Your post helps me to clear alots things, and i totally agree with you that any SEO-er should focus on the content strategy and understand the power of website architecture. If we can do it well, we can get a great result, like you.
Thanks for your sharing and keep it up, Nick!!!


Plexure September 26, 2013 at 1:24 am


Extremely such a great information. In organic traffic, the content strategy is taking most important role after Google algo updates. The thing is should be make a strategy plan before to start SEO Campaign from this post.


Nick December 31, 2014 at 11:55 am

yes exactly – content planning and keyword targets need to be planned out before you ever start typing a single word.


kiara September 27, 2013 at 11:12 pm

nice post…
i followed some of your strategies and managed to increase traffic to this site



Nick December 31, 2014 at 11:55 am

Haha I LOVE that name, thanks Kiara – glad to hear your finding success.


money September 28, 2013 at 9:16 am

It is really a nice stuff .Sir I want to ask if there is any use of google planner or we can give seo keywords according to what we think is best and suitable.What should be the keyword density and how many SEO keyword we should use for better efficiency


Nick December 31, 2014 at 11:57 am

Density is not really something that exists anymore beyond making sure your not simply *stuffing* keywords into every sentence. The best advice I can give on creating SEO friendly content is to write for your audience first, then look for opportunities to swap out synonyms where they make sense – and just keep your house clean; meaning make sure all of the basic on-page best practices are taken care of.


KoreanDad October 1, 2013 at 10:51 am

That’s very helpful posting. Thanks!


Prabal Chowdhury October 12, 2013 at 10:49 am

Nice writing indeed. I appreciate your saying about customer acquisition. But I would like to suggest ColibriTool for better performance in growth hacking. I have been using colibri for a long time and found it most promising for my website.


BIG MASTEROFUNIVERSE October 23, 2013 at 4:11 pm

Everything takes time and patience but to automate the process ? you might want to take a look here


Nick December 31, 2014 at 11:57 am

Look at your Google profile?


aditya bisht October 26, 2013 at 7:14 am

Its Really true ……………………….. i do have a web site and m working daily but i can’t get visitors in my web site


Muhammad humayun November 5, 2013 at 7:02 am

Really amazing dear wonderful article about Google traffic i haven’t seen this type of detail research and analytical article thanks to share for our kind information.


caressl November 8, 2013 at 1:30 pm

This is what a step by step way to get the real customers to a website and not just traffic but confirm leads that can convert.


Stephen Howe November 9, 2013 at 2:57 pm

My website is generating increasing amounts of web traffic.
We recieved 356,000 visits in the last 12 months, and we are getting currently 1 unique visitor every minute.
It is great we are getting so many visits and that our website is interesting to so many people, but what I want to know is how do I translate these visits into revenue for our company so as we have the money to be able to keep improving it and the information that we provide ?
Does anyone have any ideas ?


Nick November 12, 2013 at 5:08 pm

Congrats on your traffic! That’s great.

The design of the site is very, very old. I would first consider updating this to make it easier to navigate and more friendly to digest your content. It seems you have a very logical path toward monetization; selling products for a commission or charging a fee for posting items for sale, or taking a commission on items sold…


Tahseen November 13, 2013 at 4:26 pm

Very nice post, i am starting with this article thanks


Mahi hirani November 15, 2013 at 12:29 am

Most of this is common sense. However the use of a blog is a big waste of time. We have no blog and are top ranked in all the organice keywords we want. It is better to up date the content of each item on your web site instead of wasting your time on a talk show. I mean come on think about it?????


Nick November 15, 2013 at 10:56 am

A blog is a big waste of time? Your website (proresult) IS a blog is it not?

I’m also lost on your talk show comment. What?


Laura Hamilton November 15, 2013 at 3:07 pm

Very interesting post. You had quite a lot of success. Although, 10 pieces of content per day is a lot! Most bloggers can only produce 1-2 quality posts per week.

Would think you’d need 2 full time copywriters to get 10 pieces of content per day.


Nick November 18, 2013 at 12:10 pm

Hey Laura –

We had a team of contract writers working on building out relevant content and starting conversations for our target keywords. You are absolutely right – 10 pieces of content per day from 1 person would result in some pretty terrible content.



Henry Massingale November 23, 2013 at 5:51 pm

This is very interesting, we are far from 100,000 per month but we are happy with the 10,000 or so that do drop in to our network.
What is Facebook worth…? Now facebook is worth around $25 Billion Dollars.
What is Toptentogo worth after 9 years of work….?
As Topentogo closes in on 100,000 Visitors, we are very happy to share with you,

At, this is just a small step from our goal as a search provider. A family safe forum where porn is not permitted. The Internet is a public place, and the respect for children will be enforced by us.

At, this site is being interfaced with over 1 Million internet sites and sales offers. This work is time consuming but the work is in being done. I wish I could share all the that is being done but I all ways like to surprise people.

Toptentogo’s Social Network, soon this site will be up graded, to handle millions of people. You may ask why I think that this Social Network will grow? I watched the move, “The Social Network”, of how Facebook was created, and the statement of, You Dont Get To 500 Million Friends Without Making A Few Enemies.

The brain storm of the creation of Ning, and Facebook’s creation is what formatted Toptentogo’s Social Networks tomorrow. The why I know this is true, when I got my hand on Toptentogo.Com, after 9 year of waiting, the internet goal for Toptentogo was completed.

Toptentogo’s News Network, all internet providers must have a News Network. The key to its growth is to be creative, in your News Reports. Sometimes I lack that ability, but I have stepped away from most of the Social Networks Powered by Ning because I got sick of all the emails that cluttered my life. At Toptentogo, people may only get a email from us once a month or once every 2 weeks.

People do have their eye on Toptentogo, they see I am not pushing this Network and make no mistake about it Toptentogo will grow because of the respect I give to people by not cramming this Network down their throats as if I have all the world in my hands.

When This Social Network reaches 10,000 people, we will up grade to handle the millions that will join and will find them self most welcome here.

As stated before I am a painter by trade, I do home remodeling, and i like doing this type of work. So we brought on line our first company internet site.

Toptentogo Home Service, we have not started promoting this site, because of the winter, but spring is just around the corner.

This is just a little update to all and a welcome to all the members and new members to our Network. Have a safe Holiday and a thank you fo being a part of our world at Toptentogo.

We advertise for people for free and in return they do the same……The goal is not to be bigger or better then the other, but to be as one with.

Henry Massingale

owner of the Toptentogo Network


Nick December 31, 2014 at 11:59 am

Thanks for stopping by Henry – TopTenGo sounds very interesting – how’s it going for you at this point?


Er. Abhishek Kumar November 27, 2013 at 1:26 pm

I started following SEO strategy since 3 months . now our website ranking is so much improved . Without spending any money our website comes in search engine.


atiqur rahman December 4, 2013 at 10:53 am

Your article is very informative. You got 100,000 visitors in 9 months. I will try to follow your article to collect visitors at least 100,000 in 12 months.


domz December 10, 2013 at 9:21 pm

Wow, this is an inspiration for us new bloggers. Sounds impossible but attainable. Sigh… it really starts with careful planning and most of new bloggers thought things will prosper after 1 night and 1 month is like forever.


Nick December 31, 2014 at 11:59 am

You’re preaching to the choir!


Spook SEO December 11, 2013 at 9:34 am

Hello Nick,

I admire your success for this kind of strategy. Technical SEO is really important and website structures should be well-planned. Also, targeting the right audiences is one of the most challenging aspects in this industry. SEO and marketing should go hand-in-hand in order to provide optimum results. Anyway, thanks a lot for sharing!


Dan Carter December 14, 2013 at 7:57 am

Wow, this is an inspiration for us new bloggers. Sounds impossible but attainable.


Nick December 31, 2014 at 11:59 am

Thanks Dan!


Desing December 31, 2013 at 7:05 am

Gr8 post. I like your techniques….Will follow up the same..


online baby hazel January 6, 2014 at 4:47 pm

over 100,000 visitors in 9 months. hahaha. imposible


Harold P. Yang January 13, 2014 at 9:49 pm

Hello! I could have sworn I’ve been to this website before but after going through many of the articles I realized it’s new to me. Regardless, I’m certainly delighted I found it and I’ll be bookmarking it and checking back regularly!


Deepak Singh January 16, 2014 at 6:02 am

Thanks,,,,, Nice suggestion


DD January 20, 2014 at 9:29 pm

Every day is a learning experience. One will never be an SEO expert!


Las Olas Condos January 26, 2014 at 3:13 pm

Wow, this is an inspiration for us new bloggers. Sounds impossible but attainable.


seo February 1, 2014 at 2:39 am

Everything is verry open with a precise explanation of the issues.
It was truly informative. Your site is useful. Thank you for sharing!


FERNANDO February 8, 2014 at 5:30 pm

Great tips on a moment I’m working on increasing the traffic to 100,000 to Almost getitng 100,000 page views, but not the unique visitors. Thanks for the sharing your strategy.


Nick December 31, 2014 at 12:00 pm

Great to hear Fernando – how long have you been operating your site for?


Xplocial Team Building February 17, 2014 at 10:40 pm

This is a really long post and I cant believe I read it all.
What Itook from this post is the whole idea of launching before the actual launch.


Nick December 31, 2014 at 12:01 pm

Ha – I’m glad you did! Yes a lot of people seem to really gum onto that part – but it’s so crucial.


Travis @stellarSEO February 18, 2014 at 7:39 am

Awesome post and thanks for sharing all the details. I am going to try and replicate your steps to see just how plausible this is in a few other niches.


mukesh February 19, 2014 at 10:30 am

It is really a nice stuff .Sir I want to ask if there is any use of google planner or we can give seo keywords according to what we think is best and suitable.What should be the keyword density and how many SEO keyword we should use for better efficiency?


holly uttley February 26, 2014 at 9:06 am

That is incredible, you were able to access that many visitors with a new domain of 2 months and that the website was written all in Japanese. Incredible information that you have shared. Very insightful! Way to go…


Nick December 31, 2014 at 12:01 pm

Thanks a lot Holly


alamin// February 27, 2014 at 12:54 pm

Actually it’s a very helpful article.I am thinking for many days to find way,how to increase traffic of a website. From this article, I have learned many things about how to increase traffic.thanks for sharing such a great article.


Dan March 4, 2014 at 9:48 am

Hey Nick,

Excellent advice there.

The thing I found most interesting and what many people miss or may not have the budget for is – choosing their own platform and building it themselves. Sometimes URL architecture is so often overlooked as well as conversion funnels as quite rightly pointed out.

Overall a great article – keep it up!


Nick December 31, 2014 at 12:02 pm

Dan you are so, painfully right. The one additional consideration that I like to mention is the idea of “standing on the shoulders of giants” – this has worked fantastically in the past, and Google at this point point has become more wise to these strategies – but to a certain extent parasite pages are still continuing to work for some very high volume and very competitive keywords.


Greedy Goddesses March 14, 2014 at 3:33 pm

Do you have any suggestions for adult websites? I know that this realm is a LOT different, but We’ve been playing hell getting traffic, and We update EVERY day!


Nick December 31, 2014 at 12:03 pm

In short, yes. Shoot me a message and let’s connect. From my experience they require very different strategies indeed.


Wahyu March 16, 2014 at 4:33 am

Hi, Rick. I got many problems to increase visitor. I am confused to apply keyowrd on page and off page i think. And the most factor is how to built article with long or short. How is your suggestion to me? please, teah me. via email.


Nick December 31, 2014 at 12:04 pm

Hey Wahyu – I’m just going to assume you mean me (unless there was someone named Rick in the comments that I missed?)

There’s no silver-bullet for long or short articles, but more so crafting content that’s right for 1) your audience and 2) your content vertical.


honey March 20, 2014 at 6:20 am

Nick you r great friend whata nice information you have discus … Have you whole talk about your business ? if yes so it was great i like it :)


Oyuncak March 25, 2014 at 12:07 pm

wooowww very nice


Oyuncak March 25, 2014 at 12:08 pm

very very nice :)


Nirmal Kumar Pandit April 3, 2014 at 1:55 pm

It definitely works to improve traffic at any websites and I also would like to share one and most important things, which is called Header and Sub Header of Blogs. You need to try always update in every post or blog.


baby hazel games April 3, 2014 at 4:49 pm

100,000 Organic Visits Per Month? no way


obat herbal April 5, 2014 at 7:50 pm

Wow an outstanding post about traffic. Nice to meet you sir. I am newbie at internet marketing world. Thanks for your great knowledge . It so meaningful and beneficial .


Nick December 31, 2014 at 12:04 pm

Thanks Obat


Aziz Bey April 6, 2014 at 11:50 pm

Hi Nick, I can’t believe i just read every single post on here to date. I am a Record Producer and getting AIR TIME on the Radio is Expensive and Political. I would like to build a UGC platform for releasing Music. Have you seen anything like this? What kind of ideas you think would work for discussions?


Nick April 7, 2014 at 10:23 am

Yes, Soundcloud is as close to UGC for music as I’ve seen.. you may also want to do limited releases on Band Camp <– they have a very nice platform.


Crazymela April 7, 2014 at 2:57 am

This is the best advice, awesome & crazy tricks.. me and my blog is really appreciate you post.

Thanks :)


aziz April 7, 2014 at 10:38 am

Problem SoundCloud is ok; Bandcamp is pretty cool- But let me be more clear.

I’m looking to bring the power that Radio has in popularizing a song- to a web platform. In order to do that, I need a platform that has as millions of visitors focused on a few records. Almost as if FB decided to Post a video on all 1 trillion users at the same time. BTW, do you know the online strategy that worked for Artist: PSY?


Nick April 7, 2014 at 10:42 am

Sounds like what you’re looking for is more of a promotion strategy.. I’d start by identifying a set of key influencers in your niche, blogs (both brand and individual), publishers, and indie music distribution networks (like Pitchfork), and then exploring the content they are putting out to see what’s working..

Sorry no – no idea how PSY got so popular.


aziz April 7, 2014 at 10:53 am

Well i have a niche sound. Contemporary Soul. yes a promotional plan. But, I thought it was possible to build a platform that uses your SEO formula, to drive traffic to the website and of course sales. Was looking for alternative digital marketing strategies as opposed to begging online journalist like “pitchfork” to feature you.

Can you use pumpkin hacking on facebook & youtube?


Nick December 31, 2014 at 12:06 pm

Absolutely – especially because you get such quick feedback on what’s working. Facebook will give you engagement metrics and you can track through conversion to dial in your CPA, and same goes with YouTube.. some videos will start gaining traction while others won’t. Deprecate the non-performers and continue to test on the the topics that are gaining views.


Abhijit Guha April 8, 2014 at 1:53 am

Thanks for the information, recently I created a website related to iPhone stuffs & this guide helped me to understand how SEO works.

Thanks a lot


Nick December 31, 2014 at 12:06 pm

That’s great Abhijit – thanks for reading.


baby hazel April 13, 2014 at 11:30 am

Every day is a learning experience… One will never be an SEO expert……


Dennelton Mandiau April 24, 2014 at 4:49 am

After read this. I get hundred of jealous..kidding..Nick i need your little help how i increase my traffic on my weblog..


Nick December 31, 2014 at 12:07 pm

Hey Dennelton – I see that you’re on blogspot.. that could be part of your problem, that platform itself imposes a lot of restrictions from an SEO perspective. Perhaps consider moving your blog to to start?


Zera Princ April 26, 2014 at 6:05 pm

Thanx for this text. Extremely informative text. Anyone know how much percentage of Japanese use the site for advertising in the English language? I had some visitors from Japan. I have no idea how. :) And Google pays well for a click from Japan. Well, now I’m thinking … :)


Nick December 31, 2014 at 12:08 pm

Google analytics will show you a lot of your visitors locations – it’s a great starting point.


jagoora May 1, 2014 at 4:55 pm

Nick, how is this possible? i’m an amateur and i’m trying to put my site in top 10 in google among sites i know i can beat. unfortunately, i’ve been building backlinks for about 2 months now and i still get about 6 visitors daily((( i have many quality backlinks, from pagreank 5-9, etc. but i can’t see where i’m mistaken. if u can get thousands in a matter of days, why can’t i??


Jophan June 20, 2014 at 5:05 am

Hey dude, you talk about PR5-9 backlinks, probably these are fake or too high, this looks suspicious to go o g le.

Nick talks about an approach WITHOUT backlinks. I tried to copy what he did, but there was no chance to get those traffic numbers, not even close to it.

At the end of his post he talks about getting 100k with just 15 articles. I am still not sure how exactly this should be achieved. A bit more in depth explanation or a new post would really be appreciated.

Nick, what do you think?


Nick December 31, 2014 at 12:12 pm

Hey Jophan –

One important point that is worth re-iterating – you can’t just target *ANY* vertical and think that search is going to explode your traffic. This particular project targeted not only a high traffic volume vertical, but more specifically a vertical where most of that volume comes through search. Furthermore, the topics we are building and acquiring content on are ones that the specific identified audience is passionate about; mobile devices in Japan are a very hot topic and people are ready and willing to write, comment, and engage on that topic.

It’s not going to be the same if your creating content about how to build coffins, you know?

Nick December 31, 2014 at 12:09 pm

Hey Jagoora – There’s a lot of nuances to that question, and unfortunately I see your site is Russian and I have no experience optimizing Russian sites for search. What’s the content of your site?


hacker May 4, 2014 at 4:39 pm

This is so awesome. I haven’t seen stats like this this before… Really nice, your results are crazy


Boris Burda May 5, 2014 at 3:09 am

For now if you want to boost your site with traffic, you should purchase some SEO packages at SEOClerks or ListingDock


Nick December 31, 2014 at 12:13 pm

That seems pretty risky to me…..


Larry Mosier May 10, 2014 at 12:59 pm

This article very helpful. I really appreciate it. Thank you for sharing this post.


Harpal Singh May 13, 2014 at 10:59 am

Hello Nick,
You post is awesome. I do want to add one thing, as per Google policy they don’t rank the sites on the basis of whois data, instead they use crawl and site index data. So we should write a post and then should submit it to SE as soon as possible. Just purcahing old domains are meaning less. Hope you agree ?


Nick December 31, 2014 at 1:12 pm

Hey Harpal –

While you are correct that Google doesn’t rank sites based on WhoIs data, purchasing aged domains with existing link profiles is still a great way to get a jump start – whether you absorb the traffic via cross-site canonicals or 301’s or if the content is contextually relevant, even just re-directing it into the TLD.


rohit marathe May 14, 2014 at 2:03 am

That was really motivating …..u did a great job, you did it without WordPress but can the same success could be achieved by using WordPress ?


Nick December 31, 2014 at 1:12 pm

Hey Rohit – yes I think you could absolutely do this with Wordpress.


Al Mamun May 16, 2014 at 2:16 pm

Hi, Nick
What a great post i find your blog you are right Crawlable is nothing new to anyone in SEO; this simply means that the structure of our pages allowed for all of the most important content to quickly and easily be crawled and indexed by search engine robots. It actually sounds easier than it is… ensuring that the content is rendered (code wise) in the most ideal format for robots to parse takes more consideration than just laying out your div’s to properly render your designs.

I think research is so important, also i believe practice makes a man perfect.


Nick December 31, 2014 at 1:13 pm

Hey Al – that is a very good point, I agree it takes careful planning and consideration (as well as a lot of testing) to make sure your code renders correctly for search crawlers.


Nathan May 18, 2014 at 6:45 pm

Good grief nick, those are some sick stats. I have had my website for going on 3 years now and traffic is generally between 100-200 visitors per day, very low. My site is a PR3, alexa ranking just under 400,000 (only recently alexa rank certified though) but I guarantee my SEO of the site is all out of whack, the coding probably could be better as well. I could met certainly use your expertise. Let me know what you think after looking at it. Thanks for the outstanding write up, a lot of good points. I am still working to match up with the likes of runnersworld, runningtimes, halhigdon etc.


Nick May 19, 2014 at 7:55 am

Hey Nathan – I see a lot of room for improvement including things like your URL’s, the structure of your pages an how you link between them upstream/downstream, and the amount of relevant and contextual content. For example look at some of the sites that are currently on page 1 for “marathon training tips” and related keywords. Now compare these to the amount of content you have on – see the difference?

Thanks for reading!


Mark May 20, 2014 at 2:51 am

Great read. Thanks a lot for the effort and information. Enjoy reading SEO related articles from knowledgeable authors. Cheers!


JollyComms May 20, 2014 at 10:28 am

An actual post worthy of reading. Thanks for the inspiration.


John May 22, 2014 at 10:19 am

Nice info you got here, i haven’t been able to reach out to that many people for my site, it used to get 39k pv a month but had the site off for a couple months so it gets about half of that many pageviews.Now that i keep it on consistently it seems to rise in visitors and stats.


VIkram May 23, 2014 at 1:30 am

100,000+ organic visits per month for a new site is wonderful. I understand you’ve achieved a great result because I’m a Indian Webmasters


Evaristo Sánchez May 23, 2014 at 6:17 pm

Hi dear

Congratulations, these numbers are incredible, i´m creating now a shop of furniture and home decor, i would like try launch the web without invest in capture clients, only some with good roi campaigns.

I know that the possibility for us is the SEO because lot of competitors catching 70% of their visits (from 20000-40000 monthly) from SEO.

I would like catch about 500 visits/day the most quickly possible. What SEO strategy you will recommend me? Could i speak with you by Skype?

I always says that internet its very difficult, need study lot of, be worker, test, test and test and have a clear brain, congratulation you should be smart.

Thanks for you article



Nick June 4, 2014 at 8:21 am

Hey Vari – Thanks for reading. Feel free to drop me a message through my contact form and let’s chat.



pnr status May 26, 2014 at 3:29 am

so useful article for me , i am new in this field so i learn so much about getting good traffic on my site


laithsky June 1, 2014 at 12:36 pm

hi guys,
any procedure to increase my website vistor?


Scott June 3, 2014 at 6:16 pm

One critical aspect of this process was the pre-launch, which I think gets overlooked quite often. Without priming the pump, my guess is, this project would have taken significantly longer to gain the same results?

Curious…did you use a ‘service’ such as LaunchRock, or broadcast to a list of existing ‘prospects’ you already had, or buy a list? If a service or list, then there would have been cost, or at least a long pre-launch period, correct?

In short, how much activity did you have prior to your launch date?


Nick June 4, 2014 at 8:19 am

Hey Scott –

You are absolutely correct. We built our own version of a launch page with social referral tracking in Rails (very similar to a LaunchPad or LaunchRock). We did not rent or buy any lists and had no previous prospects. Our pre-launch period was about 2 months and we used it mostly to drive sign-ups and gather initial reviews.

Before launch we were seeing less than a hundred visitors per day, which is not nothing, and certainly helped the initial kick of traffic.



Tohin hasan June 18, 2014 at 10:43 am

hi nick, TO reading your post i can learn many thing .But it is so hart and long time process . Thank you to shear this ,


Ray June 21, 2014 at 5:41 pm

I think this is far beyond my technical abilities as I don’t have any idea what you’re talking about or how I go about doing any of these things on my great-looking new site with zero visitors(just launched two weeks ago).

Also, it’s 2014 now and perhaps things have changed………again


Nick December 31, 2014 at 1:15 pm

Hey Ray – This methodology in terms of strategy and results will still work the same right now as it did in 2012.


Aditya June 22, 2014 at 9:35 am

Very well written article and it was very helpful !! Thank you !!


DesiHd June 22, 2014 at 10:20 am

Everything takes some time to work, if you have done it right.


Andy June 26, 2014 at 2:43 am

Great case study, I hope that one day I can promote my blog to that target like you :)


Nick December 31, 2014 at 1:15 pm

Thanks Andy – good luck!


Chris Stone July 14, 2014 at 2:17 pm

Hi,I would love these trafic stats for my site How can i get this done?


Nick December 31, 2014 at 1:17 pm

Hey Chris – I see a lot of issues with your mark-up and content, specifically you have a *lot* of ads on your pages and they are very thin with content. You can’t rely only on iFrame content to to build relevancy – you need to add some actual content on your site’s pages.


Salman July 25, 2014 at 12:42 pm

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Salman July 25, 2014 at 12:44 pm

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Maqarona July 26, 2014 at 12:41 am

i cant even reach the 5,000 visitor per day. Can you check out my blog please and give me any ideas to increase my blog traffic ?


Mitko July 29, 2014 at 6:18 pm

Thank you for this very informative post! I’m really struggling with SEO for my website

I will try and apply these techniques and I hope I will succeed.


Humayun Hashmi July 31, 2014 at 11:23 am

Hey, my blog was hack-d and deleted by my hosting company. Unfortunately i also lost the portable usb disk drive at which i stored my personal backup. I was running that blog since 2011 after that incident i was shattered and dishearten, even i didn’t do anything to restore my blog (one reason is that my hosting company was not helping me out, instead they are saying that a bug came from my blog to there system that cause them loosing other hundreds of websites’ databases and i am responsible for that, bla bla bla). However after a couple of months i manage to write this comment.. :( Now i am planning to launch another blog, i have selected word press and genesis framework (responsive). Now the only thing i am afraid of is about traffic to my blog. BTW I am planning to start a technology blog with multiple niche and features. My main focus would be only one topic but i want to write about some other relatively less relevant topics too. So, i am afraid of taking initiative. I am not so sure how would i get traffic in few first months. I don’t want to use any black hat or even gray hat sort of things, i am totally willing to get legitimate and genuine visitors and for that i am willing to pay as much of hard work as humanly possible. Please help me with that.


Nick December 31, 2014 at 1:18 pm

Hey Humayun – Have you completed keyword research around your technology topics to map out the first pieces of content you should be creating?


Asghar August 2, 2014 at 6:57 am

very nice and informative article.

i have started my own website and definatly try to increase traffic by using your tips.


Raj August 4, 2014 at 6:50 am

Hello, what is problem in my site.


Nick December 31, 2014 at 1:20 pm

Hey Raj – The design looks very dated, there is not much actual textual (keyword) content on your pages, and I’ve found a number of grammar mistakes at just a quick glance. I would strongly encourage you to have a professional, English copywriter take a look.


Younes August 6, 2014 at 2:12 pm

Nick , do you offer SEO services ? we are an eCommerce in Canada looking to increase natural traffic to our online store.


Nick December 31, 2014 at 1:21 pm

Hey Younes – Yes, please submit your information through my SEO consulting page.


Kevin Victor Lepiten August 8, 2014 at 4:51 am

Go to my website and contact me for more guides. We do also web developments, SEO, internet marketing.


mahant Rulz August 8, 2014 at 11:36 pm

please help me how to get organic visitors to my website


Rohit August 9, 2014 at 2:46 am

Hi Nick,

Really great and inspiring you are, I can’t express but you really changed my mind with this blog about seo.

You deserve for this thanks…


Nick December 31, 2014 at 1:21 pm

Thanks a lot Rohit :)


Nguyen August 12, 2014 at 11:16 pm

Great Article, hope it helps to grow my blog traffic
Thank Nick !


sivani August 17, 2014 at 11:25 am

awesome article thanks keep blogging


Aman August 18, 2014 at 5:26 am

That was one heck of an article! Great article, Nick! Such great results are impossible for me!
I have just started a blog where I show people how to download smartphones apps on PC. Website : Wikijee |
Can you help me get traffic onto this website? I would be really thankful for any kind of advice.
Some of my articles:
How to download Whatsapp for PC :
How to download Subway Surfers for PC :
Please help sir.


Mahmud August 23, 2014 at 1:47 pm

Hello Nick, would u please help me? I have a self hosted wrodpress website about Windows Phone which is everything is OK and search engine friendly, 11 months old, but don’t get visitors. Please give some suggestion to improve my site. Thank you


Nick December 31, 2014 at 1:24 pm

Hey Mahmud –

You have a nice looking site and the articles are helpful. The only thing that jumps out at me is that these articles, while informative, are not comprehensive enough to stand out in such a crowded industry. I feel that in order for this blog to succeed and start attracting links, shares, and traffic – you will need to put a *LOT* more time and effort into your posts so that they can begin to stand on their own as true resource pages.

I hope that’s helpful,


Pramod September 6, 2014 at 12:51 am

Hello Nick,
I have one question. Is it safe to get website hits from point based websites like etc. ?
Thanks in advance.


Nick December 31, 2014 at 1:24 pm

Hey Pramod – It’s safe, but these probably won’t be qualified visitors and are unlikely to provide you with any conversions..


vinoth September 9, 2014 at 10:13 am

Hi Nice to see your post its so useful. I have a website its brand new Just 3 months old, I have been struggling to get traffic for free. Could you help Out this.


Nick December 31, 2014 at 1:26 pm

Hey Vinoth – At this point, as a newish blog without much brand recognition you have way too many ads in your sidebar, the social share bar on the left side covers up the post titles, the site is slow to load and your logo does not look very professional.

It is very important to first build trust with your readers so they start to come back and you can work on growing an audience over time.


Nhuriest September 10, 2014 at 9:19 pm

i like this artikel i wanna try this tutorial to increase my traffic blog thanks boz..


usman September 20, 2014 at 1:21 pm

my blog recieving 200-300 visitors daily, would you plz tell me what’s wrong with my blog, thanks in advance


Nick December 31, 2014 at 1:27 pm

Medical content is not only a very tough vertical but it is very ambiguous, I think the topics you are targeting are simply far too broad; and instead you should pick a handful of more granular niches to focus on..


Nikita Shrinia September 20, 2014 at 2:43 pm

Excellent tropic! Thanks a lot.


Kristen Conahan September 21, 2014 at 1:00 pm

I’d love some help with my fashion blog: Style Wax Poetic ( Do you have someone you can recommend to help me achieve these kind of results?

Thanks in advance.



Nick December 31, 2014 at 1:28 pm

Hey Kristen – I absolutely do, please submit your info at my SEO Services page and I’ll get in contact with you.



Adit Agarwal September 30, 2014 at 3:51 pm

Hi Nick

Its seems a great research and we have recently launched a portal

If you would like to share some ideas. We are happy to discuss with you.


Nick December 31, 2014 at 1:28 pm

Thanks Adit, I’ll take a look.


peter john October 1, 2014 at 12:41 pm

thanks for this article. Great helpful information providing by you. thanks again


Giovanni Sacheli October 2, 2014 at 7:50 am

Good point to start working with. In my opinion keyword research and search trends and the basic to create viral and great content. I mean, the site structure, indexing and crawling are the first step but without focused content the website can’t grow up :)


Belajar Bisnis Online October 4, 2014 at 10:56 pm

thanks nick, your experience in seo is very good. Maybe I will learn about SEO on this site. Good Luck for your future.


gaurav vashisht October 8, 2014 at 7:36 am

Nice post of SEO and looking for post on How to rank your website on the top of Google

Can you tell me about on this topic


gaurav vashisht October 8, 2014 at 9:18 am

Very very nice pot about How to increase website traffic, Its good to see that someone is working in such a nice manner on to this topic but I want to ask you something that How to link with other blogger as I do not have too much of links with bloggers.


Fabric October 9, 2014 at 5:18 am

This post shows just how important content strategy and seo really are! I would also agree that customer involvement and response are also crucial for getting a large group of loyal subscribers to any website.


Nick December 31, 2014 at 1:29 pm

Hey Fabric – I completely agree.


Al Islam Akash October 10, 2014 at 12:59 pm

Gerat post man to make visitor for website.
Very good post for the Beginner’s who wanted to increase their website visitor and earn money online.
I think,
It will be very helpful for me to gaining about 500 visitors a day.
I will definitely try this for my website.

And I sure that,
It must be helpful for me.
Thank you for your amazing post.


Comic Mad October 10, 2014 at 5:55 pm

Hi Nick, Great Article!
I’m Currently involved in a Comic Website Project – We are averaging 200 hits a day ATM – Check it out

We Provide Comics for people to read online for free

got some great tips from you Thanks!!


Nick December 31, 2014 at 1:32 pm

Hey that site’s looking pretty good – Can I make a suggestion?

The first thing that really pulled my eye was all of the comic book covers at the bottom (the horizontal row of jpegs), the issues here are 1) it’s at the bottom of the page – this is a very compelling visual cue, I would absolutely move this to the very top of the page, and 2) they all link to the flat image URL’s (not content) so they are each an endpoint versus the beginning of an engagement path – I would absolutely suggest having these instead link to relevant content about each comic.


mirchi hub October 11, 2014 at 9:46 pm

Dear nick I have one website

But I don’t know English perfect but I need your help due to increase my traffic and visitors if possible can you do other wise can you send one video . I am from India from andha pradesh mail I’d is mirchihub [at] gmail [dot] com
With regards.

Konda Ramesh babu
+91 7075118090


aval October 12, 2014 at 3:22 am

Thank’s for give me information, I apply all tips in my website


Inkster October 13, 2014 at 5:31 pm

how do i drive more traffic to my online radio station?


Nick December 31, 2014 at 1:33 pm

I don’t have any experience with online radio, but I would recommend you reach out to Bryon Stout from, he has built a large radio following and knows SEO for online broadcast.


proteinova dieta October 16, 2014 at 12:27 am

WOW just what I was searching for. Came hewre
by searching for 100000 visits


Prashant Agarwal October 16, 2014 at 2:52 am

I would like to avail your services for my website. Please inbox me your details for one-o-one conversation.



Nick December 31, 2014 at 1:33 pm

Hey Prashant – Please submit your information through my SEO Consulting Form and I’ll follow up with you. Thanks!


virender yadav October 16, 2014 at 8:44 am

Dear Sir, Plz help me in inreasing traffice on my website for which I’ll be very grateful to you.



Nick December 31, 2014 at 1:36 pm

Hey Virender – The size and placement of all of your advertisements makes it almost impossible to use your website.

Best advice I can give you is to remove all the ads and just focus on being a valuable resource for your visitors, then once you have built up a stable base of traffic explore opportunities to monetize that traffic.

But don’t worry about it at this point, the few dollars it might be making you is costing you traffic.


Piash Shaper October 19, 2014 at 10:09 am

please visit my website and know about SEO and Website Design.


Dedy October 20, 2014 at 11:33 am

Great article, very help and thank for sharing


Lensa Kesehatan October 23, 2014 at 5:35 am

Greath post, very helpful, thanks for sharing this article


John Morris October 24, 2014 at 7:46 am

Hey There ….

Just Wanna Add Up To This Article That Works Perfectly Fine For Me…You Must Try It Too….

It Not Only Helped Me Increase My Traffic But Also It Helps In Increasing Social Media Presence Of Websites….And You Get Rewards Tooo….:)


Matt October 27, 2014 at 6:37 am

Wonderful post. everybody should follow the tricks and techniques to derive visitors towards the website.


wizard101 October 29, 2014 at 11:08 pm

Thanks for sharing your thoughts about 100000 visits.



Munesh Singh November 2, 2014 at 7:06 am

Very interesting. I could go to Japan and work as a SEO specialist.
I had heard, the people in Japan earn more money than in the other country.


Munesh Singh November 2, 2014 at 7:08 am

very nice pot about How to increase website traffic, Its good to see that someone is working in such a nice manner on to this topic but I want to ask you something that How to link with other blogger as I do not have too much of links with bloggers.


Prakash Ghai November 2, 2014 at 1:17 pm

Thank you for sharing your helpful insights, sounds like a lot of work.


James November 4, 2014 at 4:10 pm

How to get 500 Visitor to my website daily???


Nick December 31, 2014 at 1:37 pm

Hey James – You actually have a great looking website, IMHO your biggest issue in terms of search is the lack of 1) textual content on your homepage and 2) lack of fresh content. Perhaps consider adding a section that shows user’s most recently uploaded items, so it continues to update AND get more textual content with deep links into your site.


Gaurav November 5, 2014 at 9:28 am

This is really dedicated and inspiring nick. I wish to learn from this strategy and implement some of these tactics which I believe work everytime.


okiria samuel November 10, 2014 at 1:27 pm

Great article. Really will be of help because am looking for a way to boost the traffic on a school website am working on


Jey Ganesh November 16, 2014 at 10:54 am

Thanks for sharing very effective information. In each points noted here, is really increase the web traffic more then millions for every websites.

All SEONICK post is very useful for bloggers, who would like to increase their blogs traffic.


Nick December 31, 2014 at 1:38 pm

Thanks a lot Jey


Sandeep November 17, 2014 at 7:32 am

Great article! Getting traffic on website is not easy as i thought.


anand kjha November 18, 2014 at 8:20 am

Thanks sir! you prove the facts scientifically in your article. is there any simple way for beginners those have no much money to invest on their blogs


Dilip Meghwal November 20, 2014 at 9:49 am

Very helpful post but still my website is not increased.


Noors November 20, 2014 at 3:32 pm

Great article. Really will be of help because am looking for a way to boost the traffic on my website


John November 21, 2014 at 11:57 am

Please suggest me, what step should I take for this blog I have zero visitors


Nick December 31, 2014 at 1:40 pm

John – I’ve found spelling errors, general grammar mistakes, thing content, duplicate links and related content – there’s a lot of clean up you need to do before you can expect this site to start attracting significant traffic.


Sumit November 22, 2014 at 1:05 pm

Thanks a lot for this wonderful information, but Is this helpful in Big Project ?

Can you tell me one thing when the project is big, then what measures step should be taken ? Any Info. about this?


Nick December 31, 2014 at 1:41 pm

Hey Sumit – That is a very ambiguous question, can you please provide some more details about what you mean by “big project” ?


lowkerlist dot com November 23, 2014 at 11:17 am

this is a great post. but Getting traffic on website is not easy.


Divya November 24, 2014 at 5:02 am

Great Advice


Gaurav November 28, 2014 at 7:41 am

Hi Rick,
Nice information, thanks for sharing,
i have one question- Is SEO linkbuilding tricks are working???


Nick November 29, 2014 at 1:27 pm

Hey Gaurav – It’s actually Nick (not Rick), hence the name of the website :)

Yup, link building for SEO still works, and works well (if done correctly.)



Afroz Siddiqui December 1, 2014 at 2:38 am

Google gives credit to those websites which have quality backlinks which is why you have to focus on getting quality links from authoritative sites. A few years ago, quantity dominated over quality but that is no longer the case.


Neha Sharma December 1, 2014 at 9:01 pm

Nick your r awesome your information very useful thanks


samuel okiria December 2, 2014 at 11:19 am

Thanks very much Nick for your insights. I’m from Uganda, East Africa.
Just been into the web design for a short while but still get challenges in SEO. My websites seem not to be attracting traffic that much as anticipated. what advice can you offer me on how to improve.



Richard Wilson December 9, 2014 at 5:53 pm

Grow My Website ids also great for increase visitors directly. We are not like the advertisers as we provide campaigns that last until you get the customer levels you want. 1 fixed fee and it can take aslong as you want.


Madhuri Mehra December 11, 2014 at 8:06 am

Nick, You did a awesome job. I am also a starting blogger and i am inspired by your site stats. My confidence has build up again. Please suggest me how to do best keywords research so that i can get desired results for y blog also.


Nick December 31, 2014 at 1:43 pm

Hey Madhuri – You should check out my new course Master Keyword Research in 7 Days


Nick December 31, 2014 at 1:43 pm

Hey Madhuri – You should check out my new course Master Keyword Research in 7 Days


infobdl December 12, 2014 at 7:57 pm

wow.. i never thought seo could do this huge traffic in such short time.. thanks for info nick, keep it coming..


Adrian December 14, 2014 at 4:48 am

Great Article!

Hey guys, check out our website at !!
Tell us what you think, we’re also on twitter at unichat 1



Nick December 31, 2014 at 1:44 pm

Hey Adrian – Honestly, WIX is your first problem.. it’s a terrible platform for SEO. I’d say your second problem is the design, upon initially landing on your site the header and spacing is so big I can’t actually see any of the important information that might interest me..


Suresh Chandra December 16, 2014 at 11:55 am

HI Nick,

Need one help please.

We have more websites and we want more traffic with more visitors on website.
so can you let me know what is tasks for it?

blog comments
directories submission
articles submission
social media submission etc.

what is right tasks ??


Nick December 16, 2014 at 2:57 pm

Hey Suresh – Personally I wouldn’t recommend any of those techniques for SEO. Blog comments can be a solid strategy for traffic leaks (same with classifieds) but otherwise I would avoid them like the plague.



Stephanie Tan Jia Yee December 18, 2014 at 10:57 pm

Thank you for your lecture……. I almost give up for SEO, very hard to keep it on top, somehow it will drop or disappear just overnight, may I know how to maintain my page on top ranking?


Babar ali December 21, 2014 at 2:08 pm

nice tips i want to use my self


Rahul Baniwal December 23, 2014 at 10:16 am

Hi Nick!!!!!!!!!!!!!!!!!
Today, I have read this post carefully and make sure It will help me to get high traffic on my new born website. Thanks for this nice post!!!!!!!!!!!!!!!!!!!!!!!


Pawneshwer Gupta December 25, 2014 at 12:36 pm

This is an interesting post and i really appriciate the way author explain the steps awesome..:)


Rakesh December 27, 2014 at 6:20 am

Hi Nick, awesome stuff….congratulations
Will you please help us grow traffic for our website???


Nick December 31, 2014 at 1:46 pm

Hey Rakesh – Add more pages to your site around more topics specific to your business, one-page sites are good for a quick experience but do not do well in search unless they are only targeting a few, very specific keywords..


Michael December 28, 2014 at 6:41 pm

This domain is controlled by Godaddy. Is it worth paying the $3.90 per month to enter keywords, or should I go commercial and pay for professional SEO?


Nick December 29, 2014 at 6:03 pm

Absolutely, 1000%, NO! That service is a complete waste of money – you would be better off just lighting that $4 on fire each month.


Stacy December 29, 2014 at 12:43 pm

Nice blog right here! Also your web site a lot up fast!

What host are you using? Can I get your affiliate link for your host?

I desire my web site laded up as fast as yours lol


Tapan Patel December 31, 2014 at 11:57 pm

Amazing Post, Thanks For Sharing Best Idea for increase website traffic.


Munesh Singh January 1, 2015 at 12:40 am

This is really good post but sir i want know that i am new in blogging field my website is ranking good but visitor not increasing so please tell me what should be done for it……..


Tanya Mlambo January 1, 2015 at 11:31 am

Hie Nick,

Thank you very much for this information. I just recently launched an online travelling agency and I was just browsing for information on how to increase traffic to my website and this blog really helped. However, I was wondering if you offer a service for what you did for you website which I could potentially pay you for?


Tanya Mlambo January 2, 2015 at 3:45 pm
Techno January 3, 2015 at 12:33 am

Hi, Seo Nick, I applied all of SEo technic but i still get less visitors. What do you think about it? you can see what technic i applied here


Joanne Deangelo January 4, 2015 at 3:46 pm

The best platform to also use is wordpress. When creating my sites I use wordpress. They offer a lot of plug ins that you can utilize every type of search engine tool. It will also revamp everything for you for a mobile web version of you site with out all of the work on your end.


black model agencies January 4, 2015 at 6:16 pm

Awesome! Its truly amazing piece off writing, I have got much clear idea regarding from this piece of writing.


karaikudi January 4, 2015 at 10:47 pm

Very good post. Thanks and keep doing articles like this. .


Piash Shaper January 7, 2015 at 4:52 am

Nice post of SEO and looking for post on How to rank your website on the top of Google.
Please If you permit Then I wanna to published your post in my website.



Heybroker January 11, 2015 at 9:26 am

Nice i really like to know that how you find that. But it’s help full thanks for sharing.


siki? January 13, 2015 at 8:01 pm

Thanks for finally writing about >How To Increase Website Traffic to Over 100,000 Visitors Per Month <Loved it!


sunny January 20, 2015 at 2:36 am

Nick, you really did a great job, i will try to learn more about you . thank you for creating,


Kapil January 20, 2015 at 11:01 am


you can see SEO Process from my Link

Search engines are highest traffic generator today. The higher the rank in the search engines, the greater is the chance to have traffic for your website.


Harsh Chauhan January 23, 2015 at 12:26 am

Hey Nick Do The age Of Blog Also Matters , For instance my blog is only 2 months old so can i use the above strategies


kimb @ pnr status January 23, 2015 at 1:13 am

Only focus on brand name can help in traffic ?


Yodi Amiral January 23, 2015 at 1:08 pm

thanks for your share nick, great blog :)
Have a nice day


Nick March 3, 2013 at 4:10 pm

Thanks Winston. To answer your question, in my experience, yes. Japan is roughly 4 to 5 years behind the rest of the world in terms of SEO. It’s particularly amazing because they are leading the technological revolution in so many other ways; computer processors, mobile devices, etc. it’s strange to think about them as being behind when it comes to organic search. It definitely played a role, and more so, the specific verticals we targeted are very popular within the culture.


Peter June 4, 2013 at 7:41 am

Very interesting. I could go to Japan and work as a SEO specialist.
I had heard, the people in Japan earn more money than in the other country.
Unfortunately I don’t speak Japanese!


Nick August 27, 2013 at 12:37 pm

That’s understandable.. I’ve worked in verticals before where there are specific words that while they are the best from a search and intent perspective, the customers/users are very reluctant to use them due to an industry stigma.

I still think ‘proffer’ is a bit confusing, would you be able to just use offer?

Getting the initial traction is always the hardest – what types of content have you been creating and where have you been publishing it?


Bank Fasan October 7, 2013 at 6:26 pm

Hi Nick,
I do really appreciate your post. I’m from Tokyo,
“Japan is roughly 4 to 5 years behind the rest of the world in terms of SEO”- you are very right!
Quick question
What would you advice a beginner in SEO?
How can I generate the same result for my new website? Can you help achieve these for me at a cost?

Awaiting your reply



Nick October 8, 2013 at 3:40 pm

Thanks so much.

Best advice I can possibly give you is all here:


Nick October 21, 2013 at 12:37 pm

Hey Roy – In short, yes. It’s going to take time from people with the right capabilities.


Nick January 22, 2015 at 8:59 am

What are you referring to?


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