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How To Structure A Killer Content Marketing Campaign

Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it.

This couldn’t be further from the truth.

Content marketing is an art, of strategy, planning, analyzing, and following through. Content marketing is about connecting to your audience, through a story, educationally, informatively, and by being entertaining, all while focused on an end goal, for both of you.

In this post I’m going … Keep Reading »

Ways to Build Trust with Good Web Design

One of the best ways to build trust with prospective customers is with good web design.

It can no longer be argued that a website’s design is and will continue to be one of the most influencing aspects on a customer’s initial opinion of a company. Studies show that just updating the design to make it look more modern can increase conversion rates by upwards of 33%.

Split testing something

Keep Reading »

The Best Keyword Research Giveaway EVER

Last week I launched a new course called Master Keyword Research in 7 Days.

The course consists of 7 emails, each containing one lesson, that is sent out over a the course of 1 week. The training  covered in this course is the exact process I’ve developed over the past few years, wrote a book about, and have changed to keep up with all the nuances of SEO going … Keep Reading »

Responsive Design Improves SEO

This is a guest post by Andrew Dysart, a Web Developer at Vanamco AG. Vanamco is a design and development firm located in Zürich, Switzerland.

There has been a lot of talk about SEO and the increase of web searches via mobile devices and tablets.

So far, responsive design has been acknowledged as an answer to user experience, by automatically formatting a website depending on what device it is viewed … Keep Reading »

Talking Website Brokerage - Interview with Justin Gilchrist [PODCAST]

In the latest segment of my on-going podcast series, Talking with Industry Experts, I had the chance to catch up with Justin Gilchrist, Co-Founder of Centurica and author of Digitally Wed, a complete toolkit including everything you need to buy a profitable web business.

As a special bonus to SEO Nick subscribers, Justin has generously offered to give away 3 copies of Digitally Wed’s 2nd-tier package which includes:… Keep Reading »

How I Increased Traffic From 100,000 to Over 200,000 Organic Visitors Per Month, Overnight

This is a case study on how I doubled organic traffic to an existing website from 100,000 visits per month to over 200,000 visitors per month, overnight, using technical SEO and the osmosis technique.

This was done using a strategy that involves absorbing another operating website’s content, rankings, and ultimately traffic.

Here’s the website’s traffic the week before, from July 25, 2014 to July 31, 2014:

And here’s the … Keep Reading »

Buying & Selling Websites - Interview with Thomas Smale

Welcome to the 3rd segment of my Podcast Series Talking with Industry Experts. In this episode I have the pleasure of interviewing Thomas Smale, co-owner of the website brokerage firm FE International.

FE International, formerly Flipping Enterprises, specializes in representing both buyers and sellers of websites ranging from $20,000 up to several million dollars. In only 4 years the company has grown to over $1 million in fee … Keep Reading »

Conversion Strategy: Using Colloquial Keywords to Optimize the Purchase Journey

Colloquial keywords… Purchase Journey… seriously?

If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is:

To inspire you to take a transformative action that will give you an advantage over your competitors by enhancing your desire to understand, on a deeper emotional level, the … Keep Reading »

How To Build a Keyword Matrix [and Why You Need One]

If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially.

Keyword matrices have traditionally been used for paid search, but also have far reaching implications for organic search; essentially using other factors of influence to help qualify and quantify your opportunities.

So, What is a Keyword Matrix?

Unlike the virtual world built by the Wachowski brothers, the idea is relatively simple, … Keep Reading »

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