7 Simple SEO Tricks To Improve Your 2016 SEO

by Gaurav Kumar · 50 comments

in SEO

7 seo tips that will improve your site in 2016

2016 is around the corner. The countdown has begun. But wait, are you prepared to welcome 2016? We all know that the New Year will bring to the fore a whole new set of changes in the way businesses market their products and services, marketers try to improve their ranking with search engine optimization (SEO), the way people surf the web and a lot more.

According to hubspot.com, in the U.S. alone, an average of 12 billion web searches are conducted each month. SEO will gain importance more than anything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. After all, what is the point of creating so much content and graphics if it is not visible to the audience when they run search query.

In 2015 also, marketers realized the value of SEO, aligning their content for customers’ needs and mobile optimization for better results. After all, 50% of all mobile searches are conducted in the hope of finding local results, and 61% of those searches result in a purchase, according to searchenginewatch.com.

Searchengineland.com suggests SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs).  Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages.  An article in Quicksprout.com states that the average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words.

Wondering what SEO trends which SEO trends will turn out to be the major hits of 2016? Don’t worry. Here, we bring to you an exclusive exposé on the hottest SEO trends and developments that are set to rock the world in the year ahead. Have a look!

1. Social Content Will Gain Prominence

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Already, 76% marketers use Social Media to support and boost SEO, cites an article published at Impactbnd.com. In 2016, marketers will do everything possible to make their Facebook posts or tweets rank higher on the SERPs.

Isn’t that amazing?! We predict that more social media content will be indexed on Google and other popular search engines such as Bing and Yahoo. This will in turn blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies. So, be prepared to find, collect and use your valuable social content for optimizing your page for maximum visibility.  For brand names, social media profiles are amongst the top results in search listings. For instance, if you search “Designhill” on Google, the company’s Facebook page, Twitter profile and the LinkedIn page appear as the top listings. See for yourself!

social content is a must

Blog.kissmetrics.com states that links to content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engine crawlers understand what websites are credible and should be ranked for what keyword phrases.

2. Videos Will Still Rule

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. A report by Marketing Land states that videos make for 62% of all Google searches universally. Moreover, Google has started giving attention to blended results/searches. So, why not grab this opportunity to appear on the first page of search results by including an engaging video in your content? According to Quicksprout.com, videos get 50 times better organic page ranks in Google as against plain, static text results. Also, video searches garner 41% higher click-through rate as compared to plain, static text content, according to Relesoo.com.

Many marketers chose to drive their modern marketing engine with the fuel of Video SEO in 2015. And we predict that more marketers and businesses will embrace the trend of videos in the coming year too. Take a glance at what a blended search result looks like for the search query “777 built in 4 minutes”.

777 built in 4 minutes

Now, the only way to appear in the search engine pages like this is by uploading your videos on You Tube or through video SEO. It is important that Google is able to find your video content, successfully index it and display your video content when specific keywords are entered as search terms.

3. Mobile Optimization Will Become Crucial

Is your business website mobile-friendly? Your audience is no longer in one place. People use all sorts of devices such as tablets, smartphones, laptops, phone watches to browse web. Keeping this in mind, plenty of brands went mobile-friendly in 2015. And we anticipate that more brands will take up this trend in the upcoming year. Mobile optimization will become the norm, rather than exception. So, it’s high time you changed the way you conceptualize and create SEO strategies for mobile searches.

Neilpatel.com states that the total number of searches on mobile devices has seen a 43% increase year-over-year. Also, Google’s algorithm update this year ensured that mobile-friendly websites get a search ranking boost on mobile searches. As more and more people use mobile to surf the Internet, Google decided to make it easier to find relevant, mobile-optimized websites. So, it now uses mobile-friendliness as a factor in ranking search results. If you’re still not convinced, here are just 5 stats that will make you go mobile-friendly in 2016.

Therefore, make sure that mobile optimization finds a prominent place in your SEO strategies for the upcoming year to stay ahead of your competitors. Make sure that everything on your site, from colors to fonts and from content to logo design, is mobile optimized.

4. Voice Search Function a Must

These days, people who are on the go use voice search simply because it is more convenient and safer, especially when someone is driving or multi-tasking. It is becoming a huge part of mobile usage as it has taken away the pain of typing keywords to run a search query. Almost all mobile devices have a voice search functions. The popularity of voice searches has been spurred by Microsoft, Google, and Apple launching their own versions of advanced voice-responsive assistants – Cortana, Google Now and Siri.

Even ‘Domino’s Pizza’ has a ‘voice-ordering feature. However, make sure that your content is easily searchable through voice searches by using long-tail keywords, which are more likely to be spoken than conventional keywords.  Google Study finds voice search mostly used to ask for directions. For teens, doing a voice search while watching TV (59%) and while with friends (57%) are the highest use cases, according to marketingland.com. Whereas for adults, voice searching is done the most while watching TV (36%), followed by when with friends (24%) and while cooking (23%).

voice over for voice search in google

5. Content Aggregation will get Bigger & Better

According to Digitalcurrent.com, Knowledge Graph, wiki, local, maps, social media, news, images and videos make for 85% of Google search results. These stats indicates that now people look for sources that provide all relevant information for a particular subject or topic that at one place.

A blog published at imediaconnection.com explains that content aggregation is a practical way of finding, collating, amassing, consolidating, presenting, sharing, and displaying content around pre-specified set of criteria to appeal target audience. If you too are planning to do so, make sure that you collect and curate content from different, high-authority sources and display it at one place for your users to see to build your authority.

A great example of content curation is using the humble newsletter, Next Draft by Dave Pell, who has amassed over 160,000 subscribers to his daily email which shares the most interesting stories in business, culture, and tech, an article in Jeff Bullas explained. Another example is Inbound.org which was built by Moz and Hubspot to increase their reach even further.

6. The Craze of Mobile Apps Will Grow

According to Tech Crunch, mobile apps account for 52% of all time spent on online digital media. Another report available on the Internet reveals that users spend 89% mobile time using apps. This is the reason for more and more businesses planning to explore the advantage of mobile apps.

As discussed above, use of mobile for web search is on an all-time rise and apps just make the work easier. Just few more years and mobile apps are sure to overpower desktop and mobile websites. An article in searchenginejournal.com states that 85% of people prefer native mobile apps to websites. Feature your brand prominently in the app name and make sure you have proper links to apps for better search rankings Also, you must ensure that app optimization tops your list of SEO optimization. There are several brands that are benefiting from prominent mobile app visibility in Google’s organic search results. Have a look at what happens when you search eBay in Google. The app page URL presents a powerful opportunity to “occupy” the first page of Google SERPs.

ebay search result

7. Local SEO to Become Even More Important

This trend is only going stronger over the years. According to Entrepreneur.com, local SEO is likely to gain solid grounds in the coming days. As a marketer, you have to let Google know where you are located and what you are offering so that your chances of showing up on pages, especially in front of the relevant audience, increase. It is must to have your local pages which will include the name of your business, address etc. with Google, Yahoo and Bing.

Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent.  So, ensure of having location specific keywords and personalize content basis your target audiences’ location to stay ahead in the game in 2016. Check out some stats to know the benefits of ranking in local search results.

Your listing in the local pages can increase consumer engagement with your business and your ranking. For instance, check out this example of three hospitals. The one that has the highest number of reviews ranks the highest. (Image source: Search Engine Journal)

google local search results

To conclude, you must brace yourself in expanding your presence on social media, instilling videos of your business in your content so that you get Page 1 ranking in Google. A good ranking ultimately helps you build strong influence and enhance your brand name amongst your audience.  So, don’t miss out on any latest update by Google and trends in search rankings to shine out in the crowd. The better SEO strategies you have, the more benefits you will have.

So, concentrate on creating fresh and quality content that you can and promote it across all social media channels such as Facebook, Twitter, LinkedIn, etc. By just doing this, you will find that your search rankings have improved tremendously. The next step would be to sustain the rank by posting fresh and unique content and videos regularly.

Though trends keep on changing, we expect that these 7 SEO trends are most likely to dominate the scene in 2016. While some of them will become extinct like the dinosaur, some will evolve and outlast the rest. Nevertheless, we’re sure by embracing these trends, you’ll be able to spearhead the market in the New Year.

Did we miss out anything important? Please leave your comments and let us know.

[Cover Image Courtesy: Designhill.com]

About Gaurav Kumar
Gaurav Kumar has been a blogger, digital marketer and an SEO expert at Designhill.com, one of the fastest growing custom design crowdsourcing platforms. Over the years, he has been helping small businesses and startups improve website design and SEO strategy, content marketing and user experience. You can engage with him on Twitter@digitalmid or gauravkgupta.com.

Follow me on Twitter · Visit my website →

  • Randy Downs

    Very nice post.I agree with most of your analysis. I am curious how anyone is going to target voice search though. Most of us agree that searches are done this way but how do we rank in voice search other than providing good content.

  • Lisa Monroe

    Thank you for the awesome working SEO techniques and tricks that work in 2016. They will definitely help a lot of webmasters and small business owners to improve their ranking and sales. Don’t forget the importance of unique content – http://uniquenichearticlepacks.com/

  • Theo tôi ngh? thì ?i?u th? 3 và th? 7 là quan tr?ng nh?t. B?i vì hi?n nay l??ng khách hàng tìm ki?m s?n ph?m thông qua ?i?n tho?i c?a h? r?t ?ông, h?n n?a h? s? tìm ki?m c? th? theo khu v?c. Vì v?y vi?c t?i ?u trang web bán hàng theo h??ng thân thi?n v?i ?i?n tho?i di ??ng s? ???c ?ánh giá cao!

  • mokuaben08

    Thank you. Trying to keep up to date with the trends. SEO is like a roller coaster. I am enjoying the ride. I am trying to imagine what it would feel like to have the same SEO rules or trends, whatever, year in year out. It won’t be be exciting any more. Haven;t Google released PANDA and PENGUIN updates yet? I would like to see GOOSE updates. 🙂 For online business owners, there is no other option apart from keeping our ears on the ground. http://www.entfire.com/2015/10/dont-wait-to-learn-from-your-own.html

  • Iqubal Shekh

    Great job and thanks you for share the information

  • good job and thanks for your information

  • since i’m seo beginner this post is very useful for me and help to promote http://ideasharing.refer2own.com

  • Local,small businesses or large scale companies with local depots or shops should put schema tagging and local listings as a top high priority to catach a local market which will be receiving increasing relevant results in 2016.

  • content marketing is already teetering on the brink of over-saturation,
    and coupled with the above outlined information, rising above the
    digital cacophony will be even more challenging

  • We agree. Almost everyone, if not everyone, is already on mobile, so a website which is not mobile friendly or optimised will definitely suffer.

  • Great post! Local search is such an awesome tool for SEO and smaller business’s I think its great that it’s the latest strategy and driving the most traffic.

    • Hi Sukhpreet, yes local search is very important in order to increased ranking but also your customer engagement.

  • prakhar yadav

    thanks for the information that you gave but sometimes we become little bothered that which techniques should give priority or which not

    • Hi Prakhar, it’s great if you can combine them to improve your SEO.

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  • CallSEOTools

    Great job Thank you

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  • jon

    Great article @ kippee.com

  • Asha Ram Meena

    To improve SEO of websites/blogs to drive more traffic. For more SEO tutorials visit this link- http://www.widetutorials.com/how-to-promote-your-blog-for-drive-traffic/

  • Excellent post !! These are some real and simple seo tricks and I will going to apply it in my latest project i.e.https://www.10seos.com/ ,and I want you to suggest me something ,how I should work on this.Thanks Nick

  • Great post.
    Thanks !

  • AkashKandari

    Good Post! I always knew from the beginning videos and social optimization will boost in coming years.

    • Hi, yes videos and social content are 2016’s trends. Cheers!

  • Great job ,thank you

  • nice thanks

  • thank your sharing .good info to me

  • Nazar

    Hello Gaurav! The tips that you shared are really awesome. I will surely use them. Thanks for sharing.



  • nice information

  • Niharika Dey

    I WANT TO IMPROVE MY WEBSITE http://www.embeebuilders.com/

  • Kavita

    2016 is the year of innovative SEO & social campaigns, it has been suggested that 80% of all internet traffic will be derived from videos by 2019. I agree that Video SEO is a great medium to to keep your audience engaged, help drive traffic to your site and increase your brand value.

  • thanks for sharing .really great post

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  • Kovai Vidyashram

    the grate guide at here some more best tips http://goo.gl/E4AEdN

  • Thanks for the tips. Having a website optimized for mobile is a must now-a-days, apart from this having mobile app for one’s services is also becoming important as it helps a great deal in making a website rank higher.

  • Radio Javan

    Great job ,thank you

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  • Awesome article! I enjoyed this. Thank you for sharing this post

  • sunil Kashyap


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  • Nice collection of SEO tricks to follow in Year 2016. Thanks for this post.

  • Useful buddy

  • Nick

    Thanks for sharing the info. It can sometimes be tough to find quality information about SEO and coming trends for the upcoming year, etc.. I own a car shipping business and I do all of my own internet marketing and paid advertising and learning more and more about the proper tactics each day because of people like you. Thanks!

  • William

    I have an ecommerce website that sells only mugs. That’s it, just mugs. I have a shload of images on every page. Every image is of different mugs. I think I have about 50 or so. Is it a bad practice if all of my image alt text starts with “mug”? Example: alt=”Mug sitting on coaster with tea bag” …. Or alt=”Mug with coffe in it”….. Or alt=”mug and newspaper on shelf”

    I really can’t find a good answer for this, and would like to know. It’s hard to just google the answer because the resulting topic is not close to my unique query. Anyone with any insight would be really helpful. I would like to start having my site indexed, and want to start out on the right foot with search engines like Google.

  • Great Thanks for the advice. I will start updating my website more regularly. Short, simple and crispy information…Cool! I think that measurement of SEO activities is very important things – it shows you the proper way. This is what we are all in the process of doing. Total SEO revamp of our web design website.

    I think this information will help me to improve the SEO of my blog. Simple and to the point. SEO = Quality content, competitive & realistic KW or key phrases, optimize your links and avoid spamming – simply the key to getting good rankings. Keeping the content fresh is really key. Also remembering to gain inbound links for specific pages and articles can really help.

  • Thanks for your information.

    • Thank you Anjali for reading my blog .

  • Thanks for the seo tips 🙂

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  • nice article ,but m not sure about Voice Search Function a Must..

  • Lakshman Kashyap

    nice job for share

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