Content Strategy Puts the User First.

Content should be designed to serve a purpose, provide an engaging experience, and satisfy the needs of your target audience.

True content strategy is built around solving a problem and fulfilling a need, which often comes from a deep understanding of the audience and their unique problem.

If you’re interested in receiving some of the great content I read each week, check out my personal content curation experiment at Nick’s Links »

How To Structure A Killer Content Marketing Campaign

Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it.

This couldn’t be further from the truth.

Content marketing is an art, of strategy, planning, analyzing, and following through. Content marketing is about connecting to your audience, through a story, educationally, informatively, and by being entertaining, all while focused on an end goal, for both of you.

In this post I’m going … Keep Reading »

Conversion Strategy: Using Colloquial Keywords to Optimize the Purchase Journey

Colloquial keywords… Purchase Journey… seriously?

If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is:

To inspire you to take a transformative action that will give you an advantage over your competitors by enhancing your desire to understand, on a deeper emotional level, the … Keep Reading »

Evergreen Content Resources To Increase Your Website Traffic

Curating links for my weekly newsletter has built up a rather large collection of useful content.

Reading back over some of the posts that have been shared, I realized many of the links are not as main stream as I believe they should be. So I poured through what has become a library of links and selected the most useful, evergreen pieces.

I sincerely recommend reading everything on this listKeep Reading »

Talking Content Strategy with Industry Experts: Kristina Halvorson

This is the first part of what will become a series of interviews with experts in the field of content strategy.

In this segment I speak with Kristina Halvorson, Author of Content Strategy for the Web, CEO at Brain Traffic, and Founder of the Confab Content Strategy Conference.

Listen to Kristina and I discuss her inspiration for the book, some of her favorite content on the … Keep Reading »

Talking Content Strategy with Industry Producers

My end goal with every post is to provide insight and hopefully, sometimes, inspiration. And while I have approached the topic of content strategy, I haven’t yet provided any real concrete examples of it in practice…

So I thought I would reach out to some of my favorite content creators and strategists to get their thoughts on something that is not talked about enough; content strategy as it relates … Keep Reading »

Growing A New Website to 100,000+ Organic Visitors Per Month In Less Than 1 Year

This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending $1 on advertising.

This was done 100% through SEO and content strategy.

Before we dive in, allow me to clarify a few things:

  1. The website reached over 100,000 visitors in 9 months.
  2. This was a new domain, registered just a couple months before launch.
  3. This
  4. Keep Reading »

An Open Conversation About Content Strategy

I invited my friend Anthony Pensabene to participate in this conversation with me; if you are reading this I would also like to invite you to add to our open conversation via the comments.

Anthony is a talented content strategist who has always expressed strong feelings about the role content should play within overall marketing strategy.

What you are about to embark on is a relatively informal set of … Keep Reading »

Inbound Marketing and Content Strategy from Philadelphia SEO Community

Last month’s post on Fresh Insights from Some of Philly’s Top SEO’s generated a lot of great feedback in the form of comments, tweets, and even some very nice emails. The reoccurring theme of the feedback was for more; more Philly SEO, more Q&A, and especially more coverage of the brilliant minds in or from this great city.

This post features some awesome industry feedback and insights from SEO’s who are natives … Keep Reading »

Thoughtful Blog Commenting Kicks Ass

When was the last time you made a comment on a blog post you appreciated that turned into something worthwhile? Like really worthwhile, more than just a blog comment link?

If your experiences are in any way similar to my own, it’s been a long time, if ever.

And Then it Happens

After a very thought provoking meet-up @SEOGrail this past Wednesday, where @IanHowells and @BillSebald faced-off on white hat … Keep Reading »

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