This is the first part of what will become a series of interviews with experts in the field of content strategy.
Listen to Kristina and I discuss her inspiration for the book, some of her favorite content on the … Keep Reading »
Content should be designed to serve a purpose, provide an engaging experience, and satisfy the needs of your target audience.
True content strategy is built around solving a problem and fulfilling a need, which often comes from a deep understanding of the audience and their unique problem.
If you’re interested in receiving some of the great content I read each week, check out my personal content curation experiment at Nick’s Links »