SEO is Money. Period.

SEO is the hardest it’s ever been. Top rankings now require more strategy and grit than they ever have before. The days of stuffing title tags and using rotating proxies to blast anchor text are behind us. With algorithm changes happening at an increasing pace and an over-saturated marketplace, the value of accurate and actionable information is at an all-time high.

Want to up your game? Master Keyword Research in 7 Days »

My SEO posts are here to share my tests and experiences with the hope that you will participate in the discussion. Please share your thoughts and feedback in the comments and never hesitate to contact me with any ideas you may have.

How To Do Market Research with Search Data

Editor’s Note: Matt and I had great success with our last Marvel team-up over on MOZ, so we decided to do it again. Thanks again Mr. Gratt for lending your superb process skills to this post. Cheers!

We often think of search as a direct marketing channel (and it’s a great one) but it’s so much more than that.

A Search Engine is a database of intentions – and … Keep Reading »

How to Integrate SEO Elements to Move Beyond Responsive Design

Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization.

In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has now created a new problem: focusing too much on mobile.

Although responsive web design can be an effective … Keep Reading »

Realistic SEO - Understanding Rank Potential

Forrester Research projects U.S. consumers will spend $327 Billion online in 2016. With Google seeing approximately 7.1 Billion searches per day globally* (between mobile, desktop, and tablets) we can approximate that every single query in the U.S. is worth $1.26 (based on U.S. representing 10% of world’s internet users).

*Update: thank you Rand Fishkin for pointing out the original stat was outdated.

In a recent study by … Keep Reading »

How To Structure A Killer Content Marketing Campaign

Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it.

This couldn’t be further from the truth.

Content marketing is an art, of strategy, planning, analyzing, and following through. Content marketing is about connecting to your audience, through a story, educationally, informatively, and by being entertaining, all while focused on an end goal, for both of you.

In this post I’m … Keep Reading »

Responsive Design Improves SEO

This is a guest post by Andrew Dysart, a Web Developer at Vanamco AG. Vanamco is a design and development firm located in Zürich, Switzerland.

There has been a lot of talk about SEO and the increase of web searches via mobile devices and tablets.

So far, responsive design has been acknowledged as an answer to user experience, by automatically formatting a website depending on what device it … Keep Reading »

How I Increased Traffic From 100,000 to Over 200,000 Organic Visitors Per Month, Overnight

This is a case study on how I doubled organic traffic to an existing website from 100,000 visits per month to over 200,000 visitors per month, overnight, using technical SEO and the osmosis technique.

This was done using a strategy that involves absorbing another operating website’s content, rankings, and ultimately traffic.

Here’s the website’s traffic the week before, from July 25, 2014 to July 31, 2014:

And here’s the … Keep Reading »

Conversion Strategy: Using Colloquial Keywords to Optimize the Purchase Journey

Colloquial keywords… Purchase Journey… seriously?

If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is:

To inspire you to take a transformative action that will give you an advantage over your competitors by enhancing your desire to understand, on a deeper … Keep Reading »

How To Build a Keyword Matrix [and Why You Need One]

If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially.

Keyword matrices have traditionally been used for paid search, but also have far reaching implications for organic search; essentially using other factors of influence to help qualify and quantify your opportunities.

So, What is a Keyword Matrix?

Unlike the virtual world built by the Wachowski brothers, the idea is relatively simple, … Keep Reading »

Introducing The SEO Nick Guide on How to Do Keyword Research For SEO

After a couple months of pulling together examples of research and data, and with help from the great team at Accel.io, I’m thrilled to publish my guide on how to do keyword research for SEO.

You can go check it out right here, otherwise – let me tell you a little about it.

Over the past couple of years I’ve written heavily about keyword research, sharing my … Keep Reading »

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