After a couple months of pulling together examples of research and data, and with help from the great team at Accel.io, I’m thrilled to publish my guide on how to do keyword research for SEO.
You can go check it out right here, otherwise – let me tell you a little about it.
Over the past couple of years I’ve written heavily about keyword research, sharing my experiences working both in eCommerce and on large-scale content projects.
I even recently put out a little keyword research tool.
Table of Contents
- 1 But There Was Something Missing…
- 2 And Best Of All
- 3 What Readers Are Saying:
- 4 100% Money Back Guarantee
- 5 Table of Contents
- 5.1 Section 1 — Getting Started
- 5.2 Section 2 — Researching For Searcher Intent
- 5.3 Section 3 — Time To Do The Research
- 5.4 Section 4 — Validate The Big Opportunities
- 5.5 Section 5 — SEO Competitive Analysis
- 5.6 Section 6 — Create A Keyword Evaluation Model
- 5.7 Section 7 — Keyword Research For Page Titles
- 5.8 Section 8 — Conducting A Keyword Performance Audit
- 5.9 Section 9 — Closing The Loop
But There Was Something Missing…
I still didn’t have one place that I could point people at and say “there you go, that’s everything you need to get started.”
I would pool together all the links I could, put them into an email, and then try to explain the process. This usually resulted in long email chains of back and forth questions and examples.. and more times than not, people getting overwhelmed and simply giving up.
The problem was all of the methods out there didn’t out the research into context, starting from the very beginning.
This guide solves that problem.
It starts off explaining the intrinsic value of a keyword, how to approach thinking about the process, and breaks down their composition in terms of intent.
It gives examples of intent and how to look for it. It steps you through how to tie your keywords back to costs and revenue, and project an accurate return on investment.
And Best Of All
Thanks to Accel.io, it serves as an interactive community. You can comment on any of the sections and every member of the guide can join in the conversation. As a hosted version, versus just a PDF, the content will continue to evolve going forward.
Just last week I went back in an updated all of the old keyword tool references and processes to now show the keyword planner – and I’ve already added 3 new sections based on questions and feedback from testers.
So it really is just getting started.
What Readers Are Saying:
There’s honestly no better alternative for a start to finish guide on how to do keyword research.
It’s high on my list of recommendations for ALL beginner to intermediate search marketers.
Not just the quantitative approach but the heuristic process Nick has developed over the years means that this keyword research guide is $37 well spent!
This is the most extensive guide on Keyword Research that you’ll ever find on the Internet.
Very actionable and I’ll highly recommend it to anyone who’s working in the digital marketing space – whether you’re a newbie or advanced.
This is by far the most comprehensive yet easy to understand guide on keyword research that I have ever come across.
A must read for all new employees and veteran SEO’s looking to improve their skills.
This is AWESOME!
No joke, just yesterday I was wishing you had a start to finish guide of your process.
Seriously. This is amazing. Thanks!
So much information and great resources. I can’t imagine how much time this took you to compile- seriously awesome work!
Nick has went over the top with this guide, taking the reader from the basic concepts of what keyword research is and right up to performance analysis.
One of the “must read” guides if you’re into SEO, even if you’re a “veteran” and especially if you are just getting started.
Prepare yourself to be awed and get a ton of info and tools to use in your keyword research process. Thumbs up, Nick!
When it comes to keyword research there is no one better thank Nick Eubanks.
Keyword research has always been an essential part of the SEO process, as it is the cornerstone of any project. However, it can be a mind-numbing task if you are unfamiliar with the right steps and tools. Nick lays out for you in, consumable language, how to conduct research, build your opportunity model and gives you the tools you should use.
For me phrase research is an essential piece of the jigsaw but one I don’t have the time or patience for. Nick’s guide makes it easy to train your team to conduct solid keyword research and build out your targets leaving you time to concentrate on the element of SEO you enjoy.
100% Money Back Guarantee
One of my favorite benefits of publishing with Accel.io is the opportunity to leverage their no hassle, 7-day 100% money back guarantee, no questions asked. If you aren’t completely satisfied with the guide, you get your money back immediately, no if, ands, or buts.
Table of Contents
The following is a list of what is included in the guide:
Section 1 — Getting Started
- 2 Schools Of Thought
- The Value Of A Keyword
Section 2 — Researching For Searcher Intent
- Inferring Searcher Intent
- Segmenting Keywords Into Funnels
- Avoid Low-Intent Keywords
- Understanding Keywords In Search Context
Section 3 — Time To Do The Research
- Using The Keyword Planner
- Don’t Forget To Check Plurals
- Expand Your List
- Great Tools
- The Keyword Combiner
Section 4 — Validate The Big Opportunities
- Evaluate With Google Trends
- Evaluate Topic Popularity
Section 5 — SEO Competitive Analysis
- Understanding Your Competitive Landscape
- Getting Started With The Analysis
- Anatomy Of A Keyword
- Looking At Authority
- Data Mining – Release The Scrapers
- Usurp The SERP – Planning The Takeover
Section 6 — Create A Keyword Evaluation Model
- The Simple Keyword Opportunity Model
- Adjusting For Competitiveness
- Build A Test Case
- Estimating Your Development Costs
- Estimate Your Revenue
- The Advanced Keyword Opportunity Model
Section 7 — Keyword Research For Page Titles
Section 8 — Conducting A Keyword Performance Audit
- Dive Into Google Analytics
- Open Excel
- Open Up Your Freshly Downloaded Data
- Time For Analysis
Section 9 — Closing The Loop