Forrester Research projects U.S. consumers will spend $327 Billion online in 2016. With Google seeing approximately 7.1 Billion searches per day globally* (between mobile, desktop, and tablets) we can approximate that every single query in the U.S. is worth $1.26 (based on U.S. representing 10% of world’s internet users).
*Update: thank you Rand Fishkin for pointing out the original stat was outdated.
In a recent study by …
Keep Reading
While our business has enjoyed a fairly consistent amount of success over the last few years, we are always looking for new opportunities to grow.
In January, our very own Spencer Haws did a podcast interview with Travis Ketchum who is the founder of Contest Domination – a contest management tool.
He described how small businesses could generate enormous amounts of new leads and sales by running effective contests, and …
Keep Reading
There are a lot of marketing articles about Instagram. Or any other “social media channel”, “online platform”, or “inbound marketing target.”
This is going to be another one of those, but with a little twist.
I’m going to tell you everything I did to grow a brand on Instagram, down to the daily tasks – but I’ll talk a little high level as well.
I feel that too many …
Keep Reading
Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it.
This couldn’t be further from the truth.
Content marketing is an art, of strategy, planning, analyzing, and following through. Content marketing is about connecting to your audience, through a story, educationally, informatively, and by being entertaining, all while focused on an end goal, for both of you.
In this post I’m …
Keep Reading
One of the best ways to build trust with prospective customers is with good web design.
It can no longer be argued that a website’s design is and will continue to be one of the most influencing aspects on a customer’s initial opinion of a company. Studies show that just updating the design to make it look more modern can increase conversion rates by upwards of 33%.
…Keep ReadingSplit testing something
Last week I launched a new course called Master Keyword Research in 7 Days.
The course consists of 7 emails, each containing one lesson, that is sent out over a the course of 1 week. The training covered in this course is the exact process I’ve developed over the past few years, wrote a book about, and have changed to keep up with all the nuances of SEO going …
Keep Reading