split testing

Stop Making Excuses, Start Split Testing

If you are reading this, chances are you are not new to the idea of split testing, but just in case, here’s a quick and dirty definition:

A/B testing or split testing compares the effectiveness of two versions of a web page, marketing email, or the like, in order to discover which has better response rate or better sales conversion rate.

Source: Wikipedia

In my opinion, split testing should be … Keep Reading »

In case you missed SEO Grail last month, below is my slide deck from the presentation.

In this presentation deck I cover the basics of user experience testing from square one; paying particularly close attention to the thought processes behind designing and deploying tests. UX testing can be very simple and fulfilling when executed properly, but unfortunately many people get deep into the trenches of the technical nuances and end … Keep Reading »

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