[Case Study] Testing The Skyscraper Technique
In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world.
That myth is that great content is enough.
This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers will flock to your website, consume all your blogs and shower you with comments, shares and backlinks.
Sadly, it’s …
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