Local search engine optimization

How To Explode Your Leads With Local Search

Local search is all around us.

There are seven billion people on this planet, and one in every five own a smartphone.

It’s safe to say the world is now connected by our collective fingertips, but as a local business, how can you cut through the clutter and reach people? I previously posted a case study in how to boost website traffic organically, with no advertising whatsoever.  But how …

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[Case Study] Testing The Skyscraper Technique

Case Study: Testing the Skyscraper Building Method

In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world.

That myth is that great content is enough.

This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers will flock to your website, consume all your blogs and shower you with comments, shares and backlinks.

Sadly, it’s

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How to Integrate SEO Elements to Move Beyond Responsive Design

How to Integrate SEO Elements to Move Beyond Responsive Web Design

Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization.

In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has now created a new problem: focusing too much on mobile.

Although responsive web design can be an effective …

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Realistic SEO - Understanding Rank Potential

Realistic SEO – Understanding Rank Potential

Forrester Research projects U.S. consumers will spend $327 Billion online in 2016. With Google seeing approximately 7.1 Billion searches per day globally* (between mobile, desktop, and tablets) we can approximate that every single query in the U.S. is worth $1.26 (based on U.S. representing 10% of world’s internet users).

*Update: thank you Rand Fishkin for pointing out the original stat was outdated.

In a recent study by …

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How I Increased Traffic From 100,000 to Over 200,000 Organic Visitors Per Month, Overnight

Increase Traffic By Osmosis: How To Absorb Content To Gain Over 200,000 Organic Visitors Per Month

This is a case study on how I doubled organic traffic to an existing website from 100,000 visits per month to over 200,000 visitors per month, overnight, using technical SEO and the osmosis technique.

This was done using a strategy that involves absorbing another operating website’s content, rankings, and ultimately traffic.

Here’s the website’s traffic the week before, from July 25, 2014 to July 31, 2014:

Click to Enlarge

Click to Enlarge

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Conversion Strategy: Using Colloquial Keywords to Optimize the Purchase Journey

Conversion Strategy: Using Colloquial Keywords to Optimize the Purchase Journey

Colloquial keywords… Purchase Journey… seriously?

If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is:

To inspire you to take a transformative action that will give you an advantage over your competitors by enhancing your desire to understand, on a deeper …

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How To Build a Keyword Matrix [and Why You Need One]

How To Build a Keyword Matrix [and Why You Need One]

If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. The keyword matrix will help you match the user intent in search queries with the content on your website, thus sending positive signals to Google that you’re relevant for your niche.

Keyword matrices have traditionally been used for paid search, but also have far reaching implications for organic search; essentially using …

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Advanced SEO For Ecommerce: Maximizing Keyword Spread

Advanced SEO For Ecommerce: Maximizing Keyword Spread

If you’re not yet ready to move on to advanced SEO for Ecommerce, I’ve written an introductory post about how to get started with the seo basics.

Maximizing the search engine visibility of your eCommerce website, for qualified queries, is perhaps the most important role SEO has to play in selling products online.

The idea of keyword spread is similar to an approach taken by stock options traders …

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