Strategy

This category features the top voices of SEO when it comes to content marketing strategies. See how the SEO community perceives the value of online content marketing nowadays, when we hear the cliche: content is king. Well, you might think twice before neglecting your seo writing best practices, since Google knows that you’re writing only for bots, not users, and viceversa. An optimized content strategy ensures visibility and quality traffic coming to your site.

Interview with The Link Building Book Author Paddy Moogan

Link Building Book by Paddy MooganIn case you haven’t heard yet, Paddy Moogan published a book on link building.

It’s really good. One of the most comprehensive link building strategy guides I’ve ever read.

Paddy was nice enough to send me an advanced copy to check out, and I was so impressed with how thorough, well laid out, and well explained the content in the book was, I decided to write this post.

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Keyword Research for SEO

Keyword research is quite possibly the most important part of SEO.

You cannot begin to plan for a campaign unless you know which phrases you are targeting, and you cannot estimate costs and returns from SEO unless you first know who you’re competing against.

This post is pretty long and I will be keeping it up to date, so I have created a table of contents to make it … Keep Reading »

How To Optimize Any Page for Your Target Keywords

This is more of a beginner post than I would usually write, but several friends at Indy Hall and around the Philly start-up community have been asking for a while, so I decided to write it.

The goal of this post is to provide a simple, straight forward, and step-by-step guide on how to approach optimizing a page on your website for your target keywords.

This is a pretty long … Keep Reading »

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