The Business of SEO

SEO Strategy For Business – How To Build A Keyword Opportunity Model

SEO Basics56 Comments

When it comes to business – SEO is a unique monster, because unlike most vertical markets, you don’t need products, vendor relationships, distribution channels, or even start up capital.

SEO without business strategy is like catching lightning in a bottle

But without the right strategy, leveraging search for business can feel a lot like trying to capture lightning in a bottle.

In this post I am going to step through creating a keyword opportunity model to …

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Interview with Link Building Book Author Paddy Moogan

Advanced SEO Strategy, Reviews26 Comments

In case you haven’t heard yet, Paddy Moogan published a book on link building.

It’s really good. One of the most comprehensive link building strategy guides I’ve ever read.

Paddy was nice enough to send me an advanced copy to check out, and I was so impressed with how thorough, well laid out, and well explained the content in the book was, I decided to write this post.

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