Nick is the Co-Founder of an ecommerce consultancy company and the author of this SEO Blog.

Learn how Over Optimization Can Kill Your Website

Never Worry About Your Websites Optimization Ever Again!

how not to over optimize your website

Over optimization occurs whenever you have taken it upon yourself to go “above and beyond” the normal means of optimization. This is a problem for many different reasons, but that’s something we’ll get into a little later on down the road – we don’t want to jump the gun, now do we!? If you’re a webmaster that’s looking to make a significant …

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How Google Panda Affected Website Creation

How Google Panda Updates Changed The SEO Landscape

Aside from penguin, panda is one of the most common terms in search engine optimization.

But if you’re looking for an in-depth look at the algorithm update, its attributes, how it affects websites, and how you can use the update to your advantage – well, if you hadn’t stumbled upon this page, you’d be searching for quite a while.

This is your complete guide to understanding Google Panda and …

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How To Do A Manual Penalty Recovery That Works!

Manual Penalty Recovery: From 10,000 Organic Sessions Per Day to 1,000 And Back

This article is a case study on how we did a Google penalty assessment and a penalty recovery for one of our clients that had a steady 10,000 organic sessions per day and went to under 1000 in one day due to a site-wide Manual Action penalty. Here is how we got through the recovery process and got the website back to over 10,000 organic visits a day by removing the Manual Action from the website.

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Realistic SEO - Understanding Rank Potential

Realistic SEO – Understanding Rank Potential

Forrester Research projects U.S. consumers will spend $327 Billion online in 2016. With Google seeing approximately 7.1 Billion searches per day globally* (between mobile, desktop, and tablets) we can approximate that every single query in the U.S. is worth $1.26 (based on U.S. representing 10% of world’s internet users).

*Update: thank you Rand Fishkin for pointing out the original stat was outdated.

In a recent study by …

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Talking Website Brokerage - Interview with Justin Gilchrist [PODCAST]

Talking Website Brokerage – Interview with Justin Gilchrist [PODCAST]

In the latest segment of my on-going podcast series, Talking with Industry Experts, I had the chance to catch up with Justin Gilchrist, Co-Founder of Centurica and author of Digitally Wed, a complete toolkit including everything you need to buy a profitable web business.

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As a special bonus to SEO Nick subscribers, Justin has generously offered to give away 3 copies of …

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How I Increased Traffic From 100,000 to Over 200,000 Organic Visitors Per Month, Overnight

Increase Traffic By Osmosis: How To Absorb Content To Gain Over 200,000 Organic Visitors Per Month

This is a case study on how I doubled organic traffic to an existing website from 100,000 visits per month to over 200,000 visitors per month, overnight, using technical SEO and the osmosis technique.

This was done using a strategy that involves absorbing another operating website’s content, rankings, and ultimately traffic.

Here’s the website’s traffic the week before, from July 25, 2014 to July 31, 2014:

Click to Enlarge

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Buying & Selling Websites - Interview with Thomas Smale

Talking Website Sales – Interview With Thomas Smale

Welcome to the 3rd segment of my Podcast Series Talking with Industry Experts. In this episode I have the pleasure of interviewing Thomas Smale, co-owner of the website brokerage firm FE International. We’ll be discussing about how you should do website selling if you’re planning an exit from your online business.

FE International, formerly Flipping Enterprises, specializes in representing both buyers and sellers of websites ranging from $20,000 …

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How To Build a Keyword Matrix [and Why You Need One]

How To Build a Keyword Matrix [and Why You Need One]

If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. The keyword matrix will help you match the user intent in search queries with the content on your website, thus sending positive signals to Google that you’re relevant for your niche.

Keyword matrices have traditionally been used for paid search, but also have far reaching implications for organic search; essentially using …

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