How To Structure A Killer Content Marketing Campaign

How To Structure A Killer Content Marketing Campaign

Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it.

This couldn’t be further from the truth.

Content marketing is an art, of strategy, planning, analyzing, and following through. Content marketing is about connecting to your audience, through a story, educationally, informatively, and by being entertaining, all while focused on an end goal, for both of you.

In this post I’m …

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Ways to Build Trust with Good Web Design

Ways to Build Trust with Good Web Design

One of the best ways to build trust with prospective customers is with good web design.

It can no longer be argued that a website’s design is and will continue to be one of the most influencing aspects on a customer’s initial opinion of a company. Studies show that just updating the design to make it look more modern can increase conversion rates by upwards of 33%.

Split testing something

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