Talking Content Strategy with Industry Experts: Kristina Halvorson

Talking Content Strategy – Interview with Kristina Halvorson

This is the first part of what will become a series of interviews with experts in the field of content strategy.

In this segment I speak with Kristina Halvorson, Author of Content Strategy for the Web, CEO at Brain Traffic, and Founder of the Confab Content Strategy Conference.

Listen to Kristina and I discuss her inspiration for the book, some of her favorite content on the …

Keep Reading

Talking Content Strategy with Industry Producers

Talking Content Strategy with Industry Producers

My end goal with every post is to provide insight and hopefully,¬†sometimes, inspiration. And while I have approached the topic of content strategy, I haven’t yet provided any real concrete examples of it in practice…

So I thought I would reach out to some of my favorite content creators and strategists to get their thoughts on something that is not talked about enough; content strategy as it …

Keep Reading