visual website optimizer

Stop Making Excuses, Start Split Testing

If you are reading this, chances are you are not new to the idea of split testing, but just in case, here’s a quick and dirty definition:

A/B testing or split testing compares the effectiveness of two versions of a web page, marketing email, or the like, in order to discover which has better response rate or better sales conversion rate.

Source: Wikipedia

In my opinion, split testing should be … Keep Reading »

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