Nick

How To Build a Keyword Matrix [and Why You Need One]

by Nick
How To Build a Keyword Matrix [and Why You Need One]

If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially.

Keyword matrices have traditionally been used for paid search, but also have far reaching implications for organic search; essentially using other factors of influence to help qualify and quantify your opportunities.

So, What is a Keyword Matrix?

Unlike the virtual world built by the Wachowski brothers, the idea is relatively simple, … Keep Reading »

SEO 29 comments

Introducing The SEO Nick Guide on How to Do Keyword Research For SEO

by Nick
Introducing The SEO Nick Guide on How to Do Keyword Research For SEO

After a couple months of pulling together examples of research and data, and with help from the great team at Accel.io, I’m thrilled to publish my guide on how to do keyword research for SEO.

You can go check it out right here, otherwise – let me tell you a little about it.

Over the past couple of years I’ve written heavily about keyword research, sharing my … Keep Reading »

SEO 40 comments

Free Keyword Research Tool & A Simple Process For Getting Started

by Nick
A Dead Simple Process for Starting Keyword Research [and a Free Tool]

I’m a self-proclaimed keyword research junkie.

I spend hours every week auditing historical keyword data and running new queries to expand my targets and improve my focus on user intent.

I use a variety of tools including SerpIQ for SERP-level keyword competition, an internal tool that hits several external API’s to pull in related terms, and what used to be the Google keyword tool – and has since become … Keep Reading »

SEO 35 comments

Advanced SEO For Ecommerce: Maximizing Keyword Spread

by Nick
Advanced SEO For Ecommerce: Maximizing Keyword Spread

Maximizing the search engine visibility of your eCommerce website, for qualified queries, is perhaps the most important role SEO has to play in selling products online.

The idea of keyword spread is similar to an approach taken by stock options traders called a condor option; you are essentially increasing your keyword opportunities while lowering your overall risk.
Condor stock optionBy spreading your search engine rankings for as many qualified keywords … Keep Reading »

SEO 91 comments

Talking SEO – Interview with Todd Malicoat

by Nick
Talking SEO with Industry Experts Interview with Todd Malicoat

Welcome to the long overdue second segment of my podcast series Talking with Industry Experts.

In this podcast I speak with Captain Todd Malicoat, Author of the Stuntdubl SEO Blog, Faculty SEO Chair at MarketMotive, and Fishing Charter Captain at Miami Fishing Charters.

Listen to Todd and I discuss his thoughts on Panda’s integration into Google’s normal algorithm, negative SEO, link building, and find out … Keep Reading »

SEO 19 comments

An Evergreen Content Forest of Digital Marketing Resources

by Nick
Thumbnail image for An Evergreen Content Forest of Digital Marketing Resources

Curating links for my weekly newsletter has built up a rather large collection of useful content.

Reading back over some of the posts that have been shared, I realized many of the links are not as main stream as I believe they should be. So I poured through what has become a library of links and selected the most useful, evergreen pieces.

I sincerely recommend reading everything on this listKeep Reading »

Content Marketing 45 comments

SEO Giveaway: Enter To Win A FREE Keyword Strategy

by Nick
SEO Giveaway: Win A FREE Keyword Strategy

I really enjoy doing keyword research for SEO.

It is the one search-related process that I bring up in conversation with almost every website owner I meet, and I’m constantly impressed with the different tactics and techniques that business owners are using to expand their online visibility.

I like keyword-level strategy so much that I am going to give one away, for free!

One lucky winner will receive a … Keep Reading »

Giveaways 14 comments

SEO Strategy For Business – How To Build A Keyword Opportunity Model

by Nick
The Business of SEO

When it comes to business – SEO is a unique monster, because unlike most vertical markets, you don’t need products, vendor relationships, distribution channels, or even start up capital.

SEO without business strategy is like catching lightning in a bottle

But without the right strategy, leveraging search for business can feel a lot like trying to capture lightning in a bottle.

In this post I am going to step through creating a keyword opportunity model to project estimated … Keep Reading »

SEO 40 comments

Interview with Link Building Book Author Paddy Moogan

by Nick
Thumbnail image for Interview with Link Building Book Author Paddy Moogan

Link Building Book by Paddy MooganIn case you haven’t heard yet, Paddy Moogan published a book on link building.

It’s really good.

Paddy was nice enough to send me an advanced copy to check out, and I was so impressed with how thorough, well laid out, and well explained the content in the book was, I decided to write this post.… Keep Reading »

Reviews 24 comments

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